"I don't want to make that brand. It's too tired. One day ago, at a dealer meeting where the reporters participated, the dealer from Mr. Zhang from Hebei Chengde was full of anxiety and helplessness. He told reporters that he had previously acted as agent. The brand is well known in the lighting industry and has been acting for many years, but now decided to give up, because the brand's protection in their local market is very disappointing and anxious, and it is very difficult to do. And he is participating in this distribution today. The business meeting is the actual action he gave up.
As the industry grows and matures, the industry has put forward higher and higher requirements for the market behavior of enterprises and distributors. It can even be said that the advantages and disadvantages of enterprise market protection are not only related to the long-term development of enterprises, but also become An important factor in the survival of a company (at least in the domestic market).
At a time when market protection has attracted the attention of luminaire manufacturers, the reporter has investigated the focus of this industry.
There are three kinds of behavior
Observing the current lighting industry, on the one hand, the unremitting efforts of manufacturers to protect the market, on the other hand, the protection of the first-line market has been destroyed, and the irregular market behavior has been repeatedly prohibited. The reporter learned through the market visit that the protection of the first-line market is now destroyed, and the behaviors of the market are not standardized.
"Selling goods", mainly in the performance of off-site distribution activities. For example, between the primary market and the primary market, between the secondary and tertiary markets and the secondary and tertiary markets, and between the primary market and the secondary and tertiary markets.
"Low-price competition" is also a market protection problem faced by manufacturers. Low-price competition is not only reflected in the market between different markets, but in the same city, the performance is more frequent and serious. At present, many brands in the same level of the market will generally develop a number of dealers, and each dealer in order to sell sales, each other constantly price, some because of the rebate and the price of the product below the purchase price. This kind of price-cutting practice has certain interests in the near future, but in the long run, it will be hurt in the end, until the market share of the products is gradually decreasing or even disappearing. Dealers of the same brand flocked to the same project and squandered each other, so that the project purchaser had a bad impression of the product.
Regional manager's "roasting" behavior. Some regional managers of the company are responsible for the sales of some engineering projects because they are responsible for the long time of sales in a market and have a wide range of resources and resources in the market. Because the regional managers bear relatively small expenditures and have the back-office advantages of the enterprises, they are often in a favorable position in the competition. Of course, this kind of "self-regulating" practice of the enterprise has caused great resentment and dissatisfaction of the dealers, and the damage to the market protection is also very large.
Very serious consequences
The protection of the market is weak, and the repeated bans in the market have not only made many dealers feel helpless and powerless. Some dealers have seen the brand become more and more bad in the market after a certain period of time. A" find another brand. What's more, some companies have "trick" to lock up dealers, so that dealers can't get out of it, and they have to vent some complaints such as "being a porter" and "having no sales".
The market protection is weak, in addition to the dealers' "no loyalty" and "betrayal" thoughts and behaviors, and the regional managers are uncomfortable. In order to complete the sales tasks of the company, the regional manager is running and tired, and is busy looking for agents and dealers to build sales outlets. However, due to weak market protection, it is often difficult to consolidate and develop the market. The reporter once saw a regional manager of a lighting company in Guangdong at a dealership to negotiate business with the dealer. The dealer said that your brand has a good reputation, the quality of the products is also very good, and the price is good, but I still dare not represent your products, because as far as I know, your management in the Beijing market has not been good in recent years. Many of the businesses that were doing before are not doing now. How can I do this? This dealer hit the nail on the head and said that the pain of the company, the regional manager heard the words, but also knows the loss, and then retreat.
1 2 Next Page
Product are consist of both isolation membrane differential Pressure Sensor and integrated circuit, has characteristics of high precision, good stability and good sensibility.Also can build high-performance microprocessor which can correct nonlinearity and compensate temoerature drift. widely used in measuring pressure of pipeline and firepot, petroleum industry and chemical industry.
Differential Pressure Transmitter
Differential Pressure Transmitter,Differential Pressure Transducer,Differential Transmitter,Differential Transducer
Baoji Hengtong Electronics Co., Ltd. , http://www.bjhtdz-sensor.com