The intriguing merchandise exudes unique charm only in the spotlight. The use of clever lighting to provide a comfortable, full-featured shopping environment can bring unexpected business opportunities to the store.
The expressive power of lighting retains the eyes of customers
According to the American Marketing Association (AMA) research, people pay attention to a certain item usually for the first 7 seconds. And if the first impression is good, it will greatly stimulate the desire of people to buy in Chengdu. Therefore, the performance of lighting in the store becomes more important.
How to improve the overall attractiveness of the store and make the product more attractive is the most concerned issue for store owners. Lighting can have a big impact on the store's brand image and visual expression of the product. To create a unique shopping atmosphere, you need a careful and thoughtful lighting solution. The emerging fashion brand Ochirly and Philips work together to create a pleasant shopping environment for consumers.
Ou Shili's main customer base is female customers, for whom the shopping environment is very important. In order to enhance the expressiveness of Ou Shili apparel, Philips Lighting has focused on illuminance and color rendering index. The new store adds a personality purple to the previous pink to try to create a gentle and confident female power, and under the dramatic lighting of Philips, it exudes the infinite charm of both mystery and femininity. When the carefully arranged light penetrates the chic openwork screen, the soft and vivid light and shadow space jumps out, and the dynamic and comfortable lighting performance is perfect.
Highlight personality and maintain energy saving
Philips Lighting provides Total Solution for Shop Lighting for the entire process.
According to Ou Shili's unique brand style, Philips offers a highly personalized energy-saving lighting design, and the lighting design is made into an operation manual, which is placed in the position of each lamp. The standard unified lighting manual can be applied to all branches of Ou Shili to ensure the unification of the design style of the European chain. The Philips lighting solution not only meets the requirements of high illumination of store lighting, but also saves energy and energy. It relieves the worry of the subsequent electricity bills. The application of these energy-saving lamps not only improves the light efficiency but also reduces the release of heat, thereby reducing the power consumption of the air conditioner in the store.
In order to meet the special needs of Eurostar's color code, Philips changed the general lighting standard color, and specially designed a beautiful LED light strip with unique color code. In the new store renovation plan, it also helped Ou Shili to carry out rectification of the patrol shop nationwide, standardize the operation process, track the progress of the entire lighting project from beginning to end, and timely feedback to the Ou Shili headquarters. From the lighting design of interior lighting to product installation, to after-sales service, and even to the training of franchisees, installers and users, menu-quality services are provided.
Philips Lighting has been providing tailor-made store lighting services to many world-class companies, and its professional lighting solutions have brought customers the best benefits. This time, the new store lighting design for Ou Shili is another success story in the field of store lighting.
Editor: China Lighting Network Liu Li
Shearing Machine,Shearing Cutting Machine,Guillotine Shearing Machine,Metal Shearing Machinery
Yancheng C&J Machinery Co., Ltd. , http://www.chlathemachine.com