Investment trademarks are also a good deal to buy and sell Shenyang "professional speculators" fire.
"Gaolang" trademark will be 30 million auctions, "mouse loves rice" is called 70 million yuan, Wenzhou people apply to the SAIC for the transfer of Saddam trademarks to 200 million yuan transfer ... Recently, the news about hype trademarks has continued. Like speculative stocks and speculative real estate, speculative trademarks have become emerging investment projects. Yesterday, the reporter learned from some trademark offices in Shenyang that many Shenyang people are also preparing to invest in speculation.
The cost does not exceed 2,000 yuan
Since the revision of the Trademark Law in 2001, the state has allowed the registration of trademarks in the name of individuals, and has the right to freely transfer and change the trademarks held. This opens the way for individual investment in trademarks. In Shenyang, many trademark firms have There have been trademark investors, and some people have started the intermediary of this line, between investors and enterprises.
In fact, the process of personal registration of trademarks is very simple. First, it is to inquire about the trademarks drafted by yourself to see if they have been registered by others. In the second step, if others are not registered, they can entrust the trademark office to register and register a trademark cost. Not more than 2,000 yuan. If all goes well, you can get your registration card in about two years.
"Professional speculators" team grows
“Shenyang’s personal investment trademarks are showing an increasing trend. Trademarks, patents and copyrights are three components of intellectual property. It is also an intangible asset, which indirectly becomes a means of life for the people. 1 Xuzhou, a trademark office in Shenyang He said to reporters that personal trademark investment behavior has actually appeared a few years ago, but the number is not a lot, but it has been growing. At present, Shenyang’s “professional speculators†have begun to show their dew .
According to reports, there are no fewer than 10 people in their place, and the most one has dozens of trademarks in their hands. Most of the trademarks are invested in market hotspots and hot service industries. Regarding the total number of personally registered trademarks in Shenyang, Director Xu said that this is a trade secret that is inconvenient to disclose.
Xu said that trademarks, as an intangible asset, have immeasurable value. As Shenyang people's awareness of independent intellectual property rights and economic capabilities increase, the behavior of individual investment trademarks will become hotter and hotter.
Online auction transaction
At the same time, the reporter saw on a trademark trading website that the names familiar to the public such as "Clinton", "Xiaofang" and "Majiajun" have become the trademarks of the website. The reserve price is mostly tens of thousands of yuan, and some trademarks are priced at dozens of prices. Ten thousand yuan.
The staff of Yao Xing of the Liaoning Provincial Trademark Office told the reporter that the trademark transaction method is mainly through the Internet. Many trademark offices in foreign countries have established online and on-the-spot trademark trading platforms. At present, the trademark office in Liaoning has not established such a platform. However, the website construction is under preparation. Expert reminder <<
The industry believes that squatting trademarks are not worth promoting. The risk of registering with the tide is very high. A movie is not popular, and the trademark is rapidly depreciating. The creative registered trademark is a more rational registration method. Trademark offices are more welcome.
It is understood that there are three main types of trademark investors, one is to rob the famous trademarks at home and abroad; the second is to register with the tide, most of them are registered popular movie titles; the third is creative registration, Sign up with a particularly good word that you think of.
In response to the squatting of trademarks, the relevant person in charge of the Shenyang Intellectual Property Office pointed out that if you are purely speculative, consider how to play the "edge ball", how the text and graphics are more similar to the brand name, this approach will not only confuse the brand name. It is also a high-risk behavior. At present, many domestic and foreign protection measures for brand-name trademarks have been added, and such brand-name trademarks have been difficult to apply for. The registration with the tide is also affected by time and cultural differences, and may not be able to achieve good returns.
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