When the reporter came to Hangzhou four years ago, Weiyang Lighting was already famous in the local area. Today, four years later, Weiyang Lighting has developed into a large-scale lighting engineering company with logistics, lighting engineering, lighting design and urban landscape lighting design, with annual sales exceeding 100 million yuan. Look at each other. Exploring the reasons behind its success, it is not difficult to find that it is the leader of the company, Shen Weiyang, who constantly challenges his own ideas, constantly upgrading his ideas from start-up to business, so as to gather in the sales and management planning layout. In the game, a wonderful comedy was performed in a wonderful way.
The first challenge: successful self-reliance portal
In the early 1980s, after graduating from school, Shen Weiyang went directly to the Linping Chaoshan Lighting Factory in his hometown as a salesman. At that time, the company was a unique large-scale state-owned enterprise in the country, with six factories including lamps and fabrics. Shortly after entering the factory, Shen Weiyang quickly gained the appreciation of the superiors with his clever mind and professional dedication to his work. He successively became the manager of the cloth market and the manager of the northeast region of the lamps. This is five years.
"During the company's tenure, especially in the two years in the Northeast, I have made many business friends, and I have encountered many bumps, but I have learned a lot of business experience. The memory is especially profound. Shenyang Changchun, Harbin, a few big brothers and sisters, see a wholesale energy-saving lamp can earn a few dollars, the retail profits are doubled, and we wholesale to give them a few earned a few cents, then I feel The business is very good." Shen Weiyang said. For the high profit return of the merchants, Shen Weiyang looked in his eyes and remembered it in his heart. At the same time, he greatly stimulated the idea of ​​starting a business alone. At that time, it coincided with the restructuring of state-owned enterprises, and the rapid development of ancient town lamps. This series of objective factors has further strengthened his determination to stand on his own.
The second challenge: achievement logistics hegemon
If you have an idea, act now and do it. In 1995, Shen Weiyang led his family to rent a small storefront in Hangzhou lighting market for 30,000 yuan. Wei Sunyuan was established and determined the business model and product categories. At first, it was positioned as a wholesale light source. From then on, he personally began. Entrepreneurship journey. At that time, the wholesale of Hangzhou lighting market had formed a climate, and most merchants had their own customers. As a latecomer, Shen Weiyang slowly opened up his own world with the tempering of sales in the past five years, coupled with the innate commercial sense of smell. Under Sun Weiyang's trading, Wei Sunyuan's sales performance has increased significantly every year. In just a few years, it quickly rose to become a famous local light source. After a step-by-step success, in 1998, Weiguangyuan began to get involved in the wholesale of lamps and lanterns, and also represented Guangdong Qieli and Sozhan energy-saving lamps. At that time, sales increased every day. Due to the supply problems of the manufacturers, they could not be satisfied with the status quo. In order to achieve greater development in the circulation field and meet the needs of partners, Weiguangyuan began to become attached to Guangdong Xinghui Star Transportation in 2000, and the variety of products continued to increase. In Shen Weiyang's view, each of his turning points leads to a new starting point, a starting point that must be reached. With his respect and love for this cause, Weiyang Lighting's network quickly spread to every corner of Zhejiang Province and set up a product distribution center.
As the market share of circulation continues to rise, Shen Weiyang is deeply aware that after the company grows up, it must regulate its management. To this end, in August 2003 he established Hangzhou Weiyang Lighting Engineering Co., Ltd., focusing on light sources, lamps, electrical appliances, electricians, fire protection products and lighting projects, with the aim of "customer interests above everything" and "agents best" The business philosophy of “branding, launching the most suitable products and providing quality service†has once again won wide recognition and praise from customers. Weiyang's products cover six categories: commercial lighting, home lighting, outdoor lighting, intelligent lighting, electrician and light source appliances. At the same time, we provide customers with a full range of lighting and electrical equipment projects, product support, customer service and technical support. Committed to creating a professional lighting company with sales, design and construction.
After 12 years of development, Weiyang Company has successively become the commercial lighting, Philips lighting, TCL-Rogrange, France Legrand, American Cooper, Zhenhui Fire, Starlight Lighting, Royal Palace Lighting, etc. The logistics centers of many enterprises have reached more than 500 sales outlets and nearly 100 employees, including nearly 10 technical designers and more than 20 sales teams. Its agent Xinghui Lighting has now become the national sales champion, TCL-LeGrand also rushed into the top 5 national sales, Op Lighting's goal is also moving to the top ten in the country, Weiyang Lighting is moving to the project and market network The development of Zhejiang's first brand to enter.
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