Zhou Ming LED display illuminates Hong Kong's Russell Street

Hong Kong’s Russell Street is a major street in Hong Kong's landmark Times Square, where street shop rent is second only to the top retailers in New York’s Fifth Avenue. It is the second most expensive street in the world and the world’s stores This makes this one of Hong Kong's most prosperous streets. The design and installation of giant LED displays on the Russell Street by Hong Kong's Emperor Group (watches and jewelry stores) by Zhou Ming Technology has added a bright color to this street.

Hong Kong's Emperor Group intends to use LED display screens to promote its company’s popularity on Russell Street’s “treasure place”. The advertising of jewelry products is mainly to increase the visual impact by enlarging and rendering parts, and the picture to HD and brightness and color. The consistency of the requirements is extremely high; the narrow streets in Russell Street have the characteristics of narrow vertical and horizontal distances, and horizontal viewing require large viewing angles; therefore, when products are selected, Chau Ming Technology fully considers and communicates with the owners and design agencies, and then uses the current International high-end P10/5050SMD outdoor high-definition energy-saving LED display, equipped with internationally advanced display control system for luminance and chromaticity point by point correction to ensure long-term display effect. High-brightness, energy-saving, high-definition and other features are displayed when the project is completed and accepted. , design and consulting companies are highly praised.



The screen area is 163.43 square meters, up to 18.24 meters. According to a screen type erected in the structure of the building, the technology of brightness and chroma point-by-point correction has been well applied on this huge screen. The detailed high-definition details on the playback screen will be Emperor Jewelry. The beauty of luxury and low-key performance is incisive. High-efficient energy-saving technology enables the screen to save 60% of the electrical energy cost compared to traditional display screens. The SMD5050 package features high brightness and a large viewing angle, enabling multi-view viewing of playback screens: the video playback screen can be clearly seen on both sides of the screen; even if standing at the bottom of the screen, the playback screen at the top of the screen It can also be viewed, giving viewers a more complete and direct perspective, and this project uses a wall-mounted installation, which is subject to Hong Kong regulations and the limitations of wall structures, combined with factors such as ease of maintenance and structural safety, in the later stages. In the maintenance, the bracket-style simple dismantling box door method is adopted, and the maintenance and repair are convenient. It also embodies the humanized design concept of Zhouming Technology.





Strong professional technical team and many years of experience in the industry allow customers to trust and choose Zhouming Technology. Excellent service and effective communication make Zhouming closer to the customer and promote good cooperation. It is the long-term development of Zhouming Technology. Winning the magic weapon, the success of this project is a satisfactory answer sheet submitted by Sai Ming Technology as a solution provider. (company link: http://www.cn/)

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