--—— Mr. Yuan Yutang, Chairman of Sihua Road Lighting, interviewed by special correspondent: Simple as the pioneer and pilot of mirror headlights in China and now, Sihua Road is silently preparing for four years. Today, Sihua Road, which likes to discover and grasp the development trend of lighting products with a unique vision, has started a new trek – aluminum commercial lighting, and a dream “aluminum†will start. The old saying goes: The hunter is half a dozen. As a company that wins with products, how does its head think about the company’s dream of starting a dream again? To this end, the reporter interviewed Mr. Yuan Yutang, chairman of Sihua Road Lighting. Reporter (hereinafter referred to as the note): Hello, Chairman Yuan, as a senior industry person, can you talk about your views on the future development of the lighting industry? Yuan Yutang (hereinafter referred to as Yuan): With the rapid development of human society and science and technology, people's living standards are constantly improving, and people are more eager for high-quality life. Modern people are not limited to the pursuit of material interests, but also tend to be spiritually satisfied and spiritually relaxed and comfortable. The requirements for the home environment will become higher and higher. The lighting design of the living room and the choice of lighting are an important part of perfecting the living space. In particular, choosing different lighting fixtures will produce different lighting indoor atmospheres, shaping different general temperament and aesthetic cultivation, so it will further promote lighting and lighting. The development of products is changing day by day. In particular, some new aluminum lamps with unique design, fashion, simplicity and avant-garde will become the development trend of lighting products. Reporter: So what do you think is the advantage of aluminum lamps? Why does it become a trend? Yuan: First of all, light is the basic element of visual aesthetics. The difference in light, the intensity of the color and the angle of the illumination will produce different artistic effects. Due to various limitations of traditional lighting products, in fact, it only stays on the level of how to transmit light, and does not really use optical reflection, diffusion, refraction and other basic principles to distribute and transform light. The aluminum lighting products absorb these characteristics and make full use of the advantages of structural design. They use the combination of light and dark in optical technology, and the combination of light and shadow to create a comfortable and beautiful artistic lighting environment that meets people's needs. Aesthetic needs. Second, the traditional lighting products are mainly made of zinc, copper, iron and other metal materials. Its main process is electroplating or painting, and the surface will be corroded after a long time. The aluminum lighting is mainly based on the new aluminum material, which is six times faster than other materials, which greatly improves the safety performance of the lamp. At the same time, it is not easy to be corroded, has a strong texture, and is novel and simple, and is fashionable and avant-garde, so it is most in line with the personalized consumption concept of modern people. Third, the development of any product actually has its life cycle. From introduction, development, maturity to recession, the process is about 7-10 years, such as the previous acrylic ceiling lamps and traditional commercial lighting that is now at the peak of maturity. Many products have reached the early stage of shuffling because of the homogenization, the pressure of price competition and the consumption of concepts. In this way, another product with vitality and new concepts is urgently needed in the market, so that aluminum commercial lighting products with various advantages have emerged with the development of the market. Fourth, during this period, the lighting industry's news about change has come one after another, and the lighting market is changing. Most manufacturers and businesses seek to find new concept products or new brands with potential in the industry as a community for future survival and development. However, which are the new highlights of the industry that they are looking for? This is one of their confusions. It is precisely because of the above factors that Sihua Road Lighting, as a new concept product in the industry, just meets the basic requirements for future survival and development: 1. First, he is a new concept product with theoretical rise and guidance. Space is also in line with the concept of market development law. 2, through more than four years of research and development and efforts, has a certain brand foundation, is now in the process of rising development, and completed the initial upgrade from product marketing to brand marketing. 3. The operation mode of the national chain stores also conforms to the trend of channel transformation in most manufacturing and circulation fields.
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