Motto: Honest work, integrity management. Advice: There are no shortcuts in the world, and the eyes should look farther. Don't kill chickens and take eggs for the immediate benefit. The election was not unexpected. Reporter: Mr. Wu, congratulations! In this selection event, the 20 candidates who were short-listed are all very good, and most of them are veteran figures in the lighting industry. Your number of votes is the highest among the “10thâ€. Have you been surprised to hear this news? Wu Changjiang: First of all, I am very grateful to the industry professionals for their recognition of the NVC brand and my personal recognition. As a representative of NVC, I am honored to be looking for the top ten outstanding figures. As an individual, I feel that I am well-deserved. I am the first of the "Top Ten Outstanding Persons in China's First Lighting Industry" and I am really surprised. However, this shows that the industry is generally recognized by NVC and the NVC brand. The outside world is looking for outstanding entrepreneurs. I don’t dare to accept it because I care more about the NVC brand, not me. The merits and demerits. With the current influence of the NVC brand in the Chinese lighting industry, I do feel that it is not unexpected. Reporter: To tell the truth, let's not let it go! Everyone wants to know how you think about the honorary title of "Ten Jewels"? How will NVC be a model for the Chinese lighting industry in the future? Wu Changjiang: I think that looking for the top ten outstanding figures in China's lighting industry is a huge honor, but also a duty and responsibility. The significance of the "China's first lighting industry's top ten outstanding figures" selection campaign is for the lighting industry. Far-reaching. First of all, the response to this selection activity in the industry is something I have not foreseen. There is no doubt that it has an inestimable effect on the regulation and steady development of the Chinese lighting industry. Secondly, the result of the selection reflects The insiders and outsiders of the industry know which companies are getting better and better, rather than the individuality of some individuals. Again, the selection activities have set a model for the lighting industry in the lighting industry, and pointed out the direction of development. Finally, the selection activities should It is fair to say that all elected companies have played a leading role in the domestic lighting industry. As for how we will do in the future, I think we should have clear goals and strengthen our confidence, not only to make NVC Operating performance has been significantly improved, but also to play the leading role in the lighting industry and Model role, leading the industry to purify the market and promote the rapid integration of the lighting industry. At the same time, I hope to continue to receive strong support from the Guzhen Lighting News. Establishing an image to prevent counterfeiting reporters: NVC established the first brand store in the lighting industry in 1999 It is the first to introduce the brand monopoly model in the lighting industry. At present, it has developed more than 600 specialty stores in China. Wu is always recognized as the founder of the lighting industry store. NVC is also the most successful enterprise in the lighting industry. Can't talk about why you think about promoting the operation mode of the store in the lighting industry? Where is the key to success? Wu Changjiang: The problem in front of you, I summarized the original intention and significance of the store operation. First, strengthen the sales terminal. Standardized corporate image publicity, strengthen brand promotion, enhance corporate image and brand awareness. Secondly, it has a certain preventive effect on the market sales of counterfeit and shoddy products. I think that the implementation of the store business model must have such conditions, that is, to guarantee the monopoly. The store's single store profit. This is The premise of the successful operation of the store. As for how to ensure the profit of the store in the store, I believe that we must first have a rich product line and complete product range. Secondly, we must have sufficient brand influence and effectively promote sales. In 2004, we have felt that companies with good management in the industry are getting stronger and stronger, and those with poor management are facing more and more difficulties. The timetable for industry consolidation is getting closer, and industry consolidation in 2005 It will be more unprecedented. I hope that the NVC store will become more and more powerful in the future industry consolidation.
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