In 19 years, the length is not long, and the short is not short, but this is the golden period of a person's life. Wang Mi's achievement is such a person who dedicate his youth to no regrets. Listening to Wang Micheng's fate of the relationship with Hongyan, the reporter feels that he has deeply branded Hongyan in his own bones. This is also the source of his dedication to Hongyan for 20 years.
17 years of honing into a "leading geese"
In the era when Wang Micheng just worked, as a high-caliber student who graduated from the Chinese Department, he chose to work in TV stations and mass media to be the most stable and comfortable. This was also the goal of many young people at that time. Wang Micheng, who just graduated in 1988, surprised most people and gave up the good job opportunity at that time. Hao did not hesitate to join Hangzhou Hongyan Electric Appliance Co., Ltd. (predecessor of Hangzhou Hongyan Electric Co., Ltd.) and started an ordinary staff. All this seems to be doomed. He will go with Hongyan all the way. For this behavior that was difficult for ordinary people to understand in the past, Wang Micheng described: "At that time, many students working in the Hangzhou media asked me what work unit was. I can only say that I work in an electrical company because the electric appliance was in people's impression at the time. At the very least, it is the production of TVs and other enterprises. They know that they are building electrical appliances. The contrast between professionalism and work has also made me hesitate, but I have adjusted my mentality in a short time. I think that I am a clear target. People, they must adhere to the end. As time goes by, Hongyan grows up, I grow up, and I have no regrets about my choice."
As long as it is gold, it will shine wherever it is. In order to achieve her goals, Wang Micheng is also constantly learning to cultivate her own position adaptability. According to his own memories, he has worked in various departments such as public relations, marketing, and office. Every time he gets a position, he can adapt quickly, and he has been repeatedly praised by the company's leaders. Every department he works has confirmed. This is the case. In 2003, Hongyan Company was restructured and senior leaders began to change. Wang Micheng was elected as the “head of Hongyan Electric†in 2005 with a pragmatic work style and rigorous work attitude. This year is also a year of rapid development of Hongyan Electric.
After 17 years of hard work and the pursuit of Hongyan's career, Wang Micheng finally realized the dream of being a corporate leader. All these work changes have laid a solid foundation for him to lead Hongyan Electric today. Without the actual experience in various departments, the current work will not be so smooth.
This year, Wang Micheng also successfully obtained the Executive Master of Business Administration (EMBA) from the China Europe International Business School. As a high-level institution specializing in the training of international senior management talents, Wang Micheng benefited from this period of study in Central Europe. He said that he has learned the most advanced management concepts there, and many of the discussions and decisions made in the classroom have been used in the actual management of enterprises.
Innovative change wins market opportunities
As market competition intensifies, innovation has become the theme of every business. How to innovate? This is a difficult problem in front of every business leader. At the end of 2006, under the leadership of Wang Micheng, Hongyan Company began a series of innovative changes that benefit the enterprise, and adjusted and improved its organizational system, business model and corporate culture. Wang Micheng said: "Many companies are now talking about innovation, but it is easy to talk about and difficult to do. Simple imitation or improvement is not a real innovation. And innovation is not just a sense of leadership, but a whole team. Consciousness. Can't innovate for innovation, but make innovation a company's genes."
Through the innovation of Hongyan to establish a brand image, has won the opportunity of enterprise development. Especially in terms of product innovation, Hongyan is willing to make big investments in independent research and development and win the advantage of leading technology. Taking the most advanced products in the world as the benchmark, the company's annual expenses for technology research and development account for 6.9% of sales, and intellectual property application, protection, training and other aspects account for more than 15% of technology investment. Secondly, it is management innovation and changes the extensive management in the past. Hongyan focuses on the management of capital and cost, promotes refined management and comprehensive informationization, so that the internal risks of enterprises are minimized, and at the same time, various resources of enterprises are obtained. The most efficient configuration.
“In the past, our products and technical level have a big gap with the same industry in foreign countries.†Wang Micheng said, “To change the image of the low-end of the value chain for a long time, we must design our own advanced product design technology, manufacturing capabilities and foreign brands. Enterprises combine to make channel innovations.†Now, in Vietnam and Indonesia, Hongyan Electric has partners. Wang Micheng said that it is necessary to make full use of Hongyan's brand advantage and network advantages in the industry, actively explore industrial upgrading and take the relevant diversified roads.
From 1987, Hongyan introduced the British BS5750 quality system standard to the new generation of energy-saving electronic ballasts developed today. Each stage has witnessed the footsteps of Hongyan innovation and set an industry benchmark. In 2006, Hongyan was also recognized by the Ministry of Construction as a technologically independent innovation advantage enterprise. With the enhancement of independent innovation capability, Hongyan Electric is moving from manufacturing to creation and brand building step by step.
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