It is harder to create famous brands and not to protect famous brands.


——Interview with Wu Feng, General Manager of Jiufo Electric Domestic Marketing Center

The rapid development of Guangzhou Jiufo Electric has attracted the attention of the industry in recent years. In just over 20 years, it has developed into a well-known enterprise integrating engineering research and development, production and sales with engineering lighting as the leader. And a variety of certifications, many large-scale engineering projects, the use of Jiufo's lighting products. Where will the company's next development go? Based on the attention of famous enterprises, our reporter interviewed Mr. Wu Feng, the general manager of Jiufo Company's domestic marketing center.
Be the first person to eat crabs (hereafter referred to as the record): Nine Buddhas, a name full of fabulous names; Jiufo Electric, the leader in the lighting industry. Based on this, Mr. Wu, can you talk about Zhong Dong’s vision?
Wu Feng (hereinafter referred to as Wu): Jiufo people have always longed for the bright, the chairman of Jiufo Electric, Mr. Zhong Xuezhou is the bright messenger, the company he founded is named after the nine Buddhas, the products produced are also lighting products. In the 1980s, in the early days of reform and opening up, there was a lot of waste, and there was a shortage of materials. The lighting industry started late. It is good to have incandescent bulbs in the city, and the vast rural areas have not yet been opened, not to mention electricity. illumination. Jiufo Electric has a keen insight into the future lighting industry must be a sunrise industry.
Reporter: Nine Buddhas have created many industry firsts. In the early days of reform and opening up, what impact did Jiufo took the lead in reforming the operating mechanism of the company on the development of Jiufo?
Wu: Jiufo Electric dared to be the first person to eat crabs. Jiufo Electric started from scratch, forged ahead, and constantly innovated. Starting in 1988, it broke the fixed wage system of the state employees who were considered to be restricted areas at that time, and fully implemented piece-rate wages. The wages are linked to the output, the quality coefficient, the material consumption index, etc., and the salary of the management personnel is calculated according to the target assessment score. Establish a contract responsibility system for the workshop. The workshop contract assessment includes the material consumption index, quality index, safety index, and technological innovation. The assessment target is issued to the workshop by the factory level, and the workshop decomposes the assessment content into the individual of the team to achieve implementation at different levels. Today, it seems that this seems to be a common practice, but at the time it did carry a lot of risks, and it would be ruined.
Good products are produced: the quality of products is the magic weapon for the survival of enterprises. Survival by quality is probably the fact that every business operator will not deny. So what is the quality of Jiufo products?
Wu: Jiufo Electric Appliances started with engineering lighting. The project is not sloppy. If a vast project is completed, and because a lamp is unknown and needs to be repaired, it will be notorious. Therefore, Jiufo is meticulous in product quality. Doing a good job of product quality can be said to be a problem that every company is very concerned about. The first is the quality. The quality of many domestic enterprises is not the same as that of their foreign counterparts. The real difference lies in the subtleties. This is the difference between the likes. When the price of raw materials rose and many people made their minds on raw materials in order to reduce costs, Jiufo never used the best in raw materials. Although it used some of the best, it added some costs, but because of the high quality of raw materials, it also laid the foundation for high quality products. Foundation; more importantly, to establish such an understanding among employees, product quality is manufactured, and testing is only a part of product quality.
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