As soon as the national energy conservation and environmental protection appeals are put forward, the key cities in the country are carrying out energy-saving lamp knowledge patrols vigorously. After the introduction of experts, many consumers have a new understanding of energy-saving lamps, and the voice of “making energy-saving lamps light up†It is getting higher and higher. However, these forces are still a bit thin for the entire disorderly energy-saving lamp market, and more people at all levels in the society are required to pay attention to and regulate the normal order of the energy-saving lamp market. So what role should the community play in this silent revolution? For this question, a few days ago, the reporter interviewed Liu Liehua, the general manager of Kaiyu Lighting Factory in Guzhen Town, Zhongshan City. Liu provided a lot of fresh ideas to the author with a unique perspective, which is refreshing.
Need clear policy support
Reporter: What problems do you think the current energy-saving lamp market has? What role should the government play in solving these problems?
Mr. Liu: There are a lot of phenomena in the current energy-saving lamp market, such as shoddy, fake, price war, and vicious competition. Brand enterprises and speculative enterprises are developing rapidly, and intermediate enterprises are difficult to survive; high-priced and low-cost energy-saving lamps are selling fast. The sales of energy-saving lamps in the middle price are not satisfactory; the technology of high-quality products is open and easy to master, but many manufacturers are only trying to produce inferior products. In this situation, the government should show clear policy inclinations, protect high-quality manufacturers, play its "macro-control" role, and establish strict quality inspection standards, especially the establishment of the city's ridicule threshold. Because there are many inferior quality The manufacturer of the product belongs to the unlicensed operation. The government knows nothing about its production workshop and business address, and cannot pass the industrial and commercial department to prevent its illegal production. However, if a quality standard is established to resist the entry of inferior products into the market, these “black enterprises†and their The product is invisible.
Industry associations must be "strictly self-disciplined"
Reporter: On June 20th, the energy quality lamp quality monitoring report and the strengthening of the industry self-discipline work conference were held in Guzhen International Trade Hotel. Have you attended this meeting? How to treat the "self-discipline quality of energy-saving lamps industry"? What role does the industry association play in the promotion of energy-saving lamps?
Mr. Liu: I attended this meeting. This is a successful meeting that reflects the influence and cohesiveness of industry associations and reflects the positive role played by industry associations in the promotion of energy-saving lamps. It is necessary to produce the "Quality Self-discipline Code for Energy-saving Lamp Industry". It shows that most of the enterprises in our energy-saving lamp industry are still doing the lamp seriously, which is conducive to mutual restraint and mutual supervision within the industry, which is conducive to the healthy and positive development of the industry. . There are still many "dead corners" within the industry. The most prominent is the vicious competition. At this time, industry associations should "strictly discipline themselves", carry out internal rectification and formulate higher entry standards, and boldly report on unfair competition enterprises. And formulate industry systems and norms, call on members to supervise each other and strictly abide by.
Enterprises must maintain a sense of social responsibility
Reporter: Enterprises are the main players of production. How should we deal with this chaotic market situation for our company?
Mr. Liu: Enterprises are the source of products. The quality of products depends on whether they have a sense of social responsibility. At present, many companies hold speculative "psychological", in order to save costs, purchase low-cost raw materials, use rough technology, manufacture a large number of defective products into the market, and then sell at high prices. This part of the company generally only seeks short-term huge profits, and the money is drawn. When you have just come over, you should be able to see our manufacturing workshop. Our company's raw materials are all pure three primary colors, and every step of the production will be precision quality inspection. For the quality, I want to use the sentence of the workshop - "there is no future without quality." Our company must maintain a high sense of social responsibility and be responsible for consumers and for their own labor results.
Consumers want to change their buying concept
Reporter: I understand that many consumers are now adopting a wait-and-see attitude toward energy-saving lamps. Some consumers even resist the use of energy-saving lamps. The reason is that energy-saving lamps are “energy-saving and not cost-effective.†What do you think of this?
Mr. Liu: The ultimate goal of the transaction is to transfer the goods from the producer to the consumer, so the consumer's purchasing psychology is the highest direction of the market. However, many consumers now buy energy-saving lamps without asking about their longevity and light efficiency. They only ask for the price, and generally prefer cheap energy-saving lamps. This phenomenon is not normal and is not conducive to the promotion of energy-saving lamps. Because the production of high-quality energy-saving lamps consumes relatively high costs, this is in conflict with consumer purchases. In the end, it is still the lack of knowledge about energy-saving lamps for consumers. In order to respond to the call of the country and earnestly save money and energy, consumers must first deepen their understanding of energy-saving lamps through various information platforms, and then change the low-price plot, and be willing to “invest†and purchase quality products to achieve real energy conservation and environmental protection. It also promotes the normative nature of the market and will also have a positive guiding effect on the production of enterprises.
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