The abbreviation of LED ("LightEmittingDiode"), translated into Chinese as "Light Emitting Diode", is a semiconductor device that can convert electrical energy into light energy. The core of the LED is a chip consisting of a p-type semiconductor and an n-type semiconductor. There is a pn junction between the p-type semiconductor and the n-type semiconductor. When the injected minority carriers are combined with the majority carriers, they will be redundant. Energy is released in the form of light, which converts electrical energy into light energy. Different materials of the chip can emit red, orange, yellow, green, blue, purple and other different colors of light, "light-emitting diodes" is also named.
Energy saving and environmental protection are the biggest features of LED. It has very important practical significance in China. As a semiconductor light-emitting device that can convert electrical energy into light energy, LED (light-emitting diode) consumes only 1/10 of the energy of incandescent lamps, saving energy. One-third of fluorescent lamps, and the lifespan is 100 times that of incandescent lamps. The development of LED industry is conducive to the development of China's low-carbon economy. China's lighting electricity accounts for about 12% of total electricity. It is conservatively estimated that China's total power generation will reach 3 billion kWh in 2010, and lighting power will reach about 360 billion kWh. If it can save half of the lighting power is 180 billion kWh, and Saving energy consumption and reducing emissions of carbon dioxide gas, and achieving mercury-free, is of great significance for China's sustainable development and environmental protection.
Thanks to the attention and support of industry experts, media and marketing practitioners over the years, "Gui Jiang Zhi Zuo", "2010 China LED Lighting Enterprise Brand Development Report" was released in three chapters. The report released this time is " The brand communication article is divided into reports, I hope to help the lighting industry marketing practitioners, thank you again!
Chapter 1 Industry Development Prospects - A huge industry feast
From the perspective of global layout, the semiconductor lighting industry has formed a three-legged industrial distribution and competition pattern dominated by the three regions of the United States, Asia and Europe. With the rapid development of the market, major manufacturers in the United States, Japan, and Europe have expanded their production and accelerated their market share. According to the development of the global LED industry, LED semiconductor lighting is expected to reduce global lighting power by half. Since 2007, Australia, Canada, the United States, the European Union, Japan and Taiwan and other countries and regions have announced that they will gradually phase out incandescent lamps and develop LED lighting has become the focus of the global industry.
China's LED industry started in the 1970s, and the LED semiconductor lighting industry started in the early 1990s. After nearly 40 years of development, China's LED industry has initially formed a relatively complete industrial chain including the production of LED epitaxial wafers, the preparation of LED chips, the packaging of LED chips and the application of LED products, and has maintained a high speed since the financial crisis. development of.
Regarding the development of the industry, in view of the launch of the Ginger "Chi", a special report on the LED lighting industry will be launched in the future. Here, in the order of the data, the Ginger will take everyone to look at the next group of data:
â—In 2008, the total output value of semiconductor lighting in China was nearly 70 billion yuan, of which the output value of the chip was 1.9 billion yuan, the package was 18.5 billion yuan, the output value of applied products was 45 billion yuan, and the ratio of chip, package and application value was 1:9:22.
â— In 2009, China's LED epitaxial industry reached 700 million yuan, accounting for 3.2% of the overall industry; the chip industry reached 1.93 billion yuan, accounting for 8.8% of the overall industry.
â—In 2009, the total sales value of China's semiconductor lighting (LED) industry including substrate, epitaxy, chip and package reached 100 billion yuan, an increase of more than 30% compared with 2008.
â— In 2010, the output value of China's LED lighting industry will exceed 150 billion yuan, double the number in 2008. It is expected that in 2015, LED's market share in China's lighting market will reach 20%, driving the industry to reach 500 billion yuan, and China will enter the top three in the global LED lighting market.
â— China's LED industry has formed four semiconductor lighting industry clusters in the Pearl River Delta, Yangtze River Delta, Northern Region, Jiangxi and Fujian regions, and seven national semiconductor lighting engineering industrialization bases in Shanghai, Dalian, Nanchang, Xiamen, Shenzhen, Yangzhou and Shijiazhuang.
â— At present, China's LED industry has an annual output value of over 100 million enterprises, including more than 800,000 LED employees in the mainland. It is estimated that there will be 600,000 new talents in 2010-2012, more than 20 research institutes and more than 4,000 enterprises. There are more than 50 upstream enterprises (62 complete statistics), more than 1,000 packaging enterprises, more than 3,000 downstream application enterprises, and 70% concentrated in downstream industries.
Full-text download: 2010 China LED lighting brand development research report
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