As a luxury brand DS that has been in China for five years, because of its thin product line, ungrounded products, lack of new models, and frequent volatility in the company, the position of the third lineup of luxury brands is not guaranteed. In the bad performance of the market in the first four years, in the annual report, only "the company is in the early stage of operation, the cost is higher", and the simple description of the understatement is somewhat sorrowful. When I was in China, I was ambitious, and together with Jaguar Land Rover and Volvo, I was seen as a potential stock of luxury brands. Nowadays, in the face of the rapid decline of the price of the top three German products, the second-tier luxury brands, such as Volvo, Lexus and other brand products continue to change, DS is obviously weak. However, with the cooperation of Changan Group and PSA Group raising 3.6 billion, DS will also fully open the 2.0 product era. The DS 7 CROSSBACK of its first product positioning compact SUV was also officially unveiled at the Shanghai Auto Show. Recently, it obtained a set of domestic DS 7 CROSSBACK's real car spy photos, let's take a look at it first.
In terms of appearance, it can be seen from the spy photos of the exposure that the overall appearance of the new car and the overseas version exhibited at the Shanghai Auto Show this year have maintained a high-end consistency. The front face features a hexagonal mesh-shaped large mouth design with a large LOGO logo in the middle. The front face has a large number of chrome decorations and a three-dimensional design that also highlights the identity of its luxury brand. The headlights of the high-profile models will be equipped with a full-LED luxury light source configuration. In terms of body size, the DS 7 CROSSBACK is 4570*1890*1620mm, which is positioned at the compact SUV level, but has the space level of an intermediate SUV.
The interior is the same as the shape and maintains a high degree of similarity. The large-area leather wrap makes it luxurious, and the new car has five styles of interiors for consumers to choose from, from sports to luxury. The four-spoke flat-bottom steering wheel, oversized LCD screen, aircraft gear design, and reversible quartz watch design exemplify the positioning of its luxury brand. In terms of configuration, as the flagship model, 12-inch LCD instrument panel, Nappa leather seat, leather steering wheel, 14-speaker FOCAL sound system, automatic driving assistance system and night vision system are all available.
In terms of power, the domestic version of the DS 7 CROSSBACK will be mainly equipped with a 1.8T engine, and the transmission will be matched with the latest 8-speed automatic transmission. In addition to the regular fuel version, a plug-in hybrid will be introduced. The hybrid system consists of a 149kW petrol engine and two electric motors. The combined maximum power output is 223kW and the peak torque is 450Nm. The transmission is matched with the newly developed 8-speed automatic transmission. The new car will be pre-sold in the year and will be officially launched next year, but the plug-in hybrid version will be waiting until 2019.
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