From mobile phones to smart hardware, YunOS is still looking for directions?

Just as many people think that Android and iOS have been divided and the overall situation has been set, Alibaba is still looking for a suitable place for YunOS development in various markets.

On April 19, Tianzhiye Technology held a conference in Shenzhen and released a smart rearview mirror product, Tron Vision. According to the introduction of Sky Eye Technology at the press conference, this is the world's first 4G Netcom intelligent rearview mirror equipped with Ali YunOS system, becoming another YunOS hardware carrier.


This hardware may bring some changes to the competition of YunOS in the operating system market, at least Ali thinks so.

YunOS's smart device operating system products under Ali's company had been vigorously tried in the smart wearable, television and mobile phone markets. On December 10, Ali proudly announced that YunOS became the second only to Android and iOS. The third largest operating system, however, does not explain how successful YunOS is. On the contrary, the result of YunOS's battle in the mobile phone market is not an overstatement. Although it is the third largest operating system, but its market share is only 7.1%, Ali has little effect on the promotion of YunOS, not only did not attract more application developers to join YunOS, but compromised on Android compatibility issues.

Later, YunOS was unable to tear open the barriers of Android and iOS in the mainstream mobile phone market, so it began to search for new breakthroughs, found a bunch of unknown small manufacturers, gave them subsidies to do some OEM, and then sold them to the 3rd. The users of the cities of the line and below, this approach is contrary to the maturity of the mobile phone ecosystem and the unification of the operating system. It is very difficult to develop YunOS.


Although Ali did not make much progress in the mobile phone operating system market, it did not make it abandon YunOS, but discovered the potential of the automotive market, which is not too competitive. In 2014, Alibaba wholly acquired the map of Gaode, and subsequently established the "Internet Automotive Development Plan" centered on Yun OS, Gaode map and Ali's proud cloud computing service. As a result, YunOS started to connect to the car network. As well as other life service transformations, YunOS finally found a space that could be developed in areas other than mobile phones.

Ali's dedication to YunOS

In today's prosperous mobile Internet, no matter what the operating system as long as the user reaches a certain amount, will become a cash cow. An OS has a user base, and then through big data operations, traffic can be realized. This kind of money is coming too fast. It is precisely this routine formal Ali's expertise.

After estimating Ali’s loss in the mobile phone field, he also reflected on his strengths and weaknesses. Therefore, the transition from YunOS to a partial service system is the best choice for YunOS. From Ali's point of view, there is not much need to launch their own hardware products based on YunOS. Like other Internet channels, what Ali really needs is the so-called mobile Internet portal, so they need some reliable hardware vendors as carriers. For the development of YunOS to seek some new ways.

From mobile phones to smart hardware, YunOS is just for survival

If you want to develop in the area of ​​car networking, you need to find some reliable partners. Earlier, we have already mentioned that in the competition of mobile phone systems, due to the solid foundation of Android and iOS, YunOS is hard to do. We have to use "branded machine" as a breakthrough. This choice is very unwise, and the Internet industry is becoming mature today. The harmonization and adaptation of standards is very important.

So, this month, SAIC and Alibaba cooperated to launch the first Internet car, the Roewe RX5. This is a good start. In the long run, Ali needs a terminal for intelligent transportation. SAIC is a partner worthy of consideration. This cooperation will help Ali. A good attempt to enter the car network, so that the partners are very important, especially in the promotion of the system, to ensure that the cooperation hardware manufacturers have enough coverage.

At the Qiyun Conference in Hangzhou in October last year, there was already the “world’s first intelligent rearview mirror equipped with Ali YunOS”. However, the performance of the rearview mirror after the listing did not seem satisfactory.

The “Tron Eye” of Skyeye Technology claims to cover 84% of the world's cars and has a certain vision for the development of car networking ecosystem. According to the data given at the conference, they used to ship the car. The volume is very high. Only in 2015, the Twin 11 will ship more than 20 million units, so Ali may have also taken a fancy to this and think that this is a new opportunity for YunOS.

Simply put, from mobile phones to smart hardware, YunOS's routine has not changed. Ali just wants to find a sufficient hardware product for YunOS in the field of smart hardware, and seeks to find YunOS on other smart hardware. New opportunities, and then to profit from big data, traffic, etc., in other words, Ali may not have a long-term strategic deployment of YunOS, just as one of its many profitable products.

In addition, Ali may only try this on smart hardware other than mobile phones, and his expectations for hardware may not report high expectations. After all, 3999's price of rearview mirrors is not very acceptable for mass users. High, can not succeed depends on the market effect, but "Tron eye" will not be the last battlefield of YunOS, Ali has been looking for a suitable direction for YunOS in various fields.

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