As we all know, LeTV has a strong advantage in the Internet brand, TV content lineup strong, and TCL as a veteran color TV manufacturers, has its own strong technical strength, the two sides joined forces after last year, to achieve complementary strengths. But there has been no movement. Just when everyone is disappointed, the good news came: Blow to the collection number, Let's see Super TV on March 30th!
According to an industry veteran, LeTV is likely to jointly launch a new ultra-thin, curved smart TV with TCL. Earlier media reports, LeTV and TCL cooperation "floor" has also made new progress, TCL Corporation's subsidiary TCL Multimedia will jointly develop 55,65-inch curved TV new products with LeTV, currently LeTV has increased 55, 43-inch TV The proportion of goods supplied by TCL Multimedia. In addition, the cooperation between the two sides in Internet business operations is also the highlight.
So how does LeTV have such a big tone to "roll" other smart TVs?
First of all, public statistics show that in 2015, China’s TV market will ship 40 million units throughout the year, and the penetration rate of domestic smart TVs will reach 84.5%. In 2016, it will exceed 95%, and the market share of smart TVs will increase dramatically. The strong market share represents the user’s pursuit of product, content, and service quality. What the user needs is no longer merely the “traditional TV + Internet content†rough model, but truly has a good user experience, personalized high quality content and integrity. The large-screen ecological experience of the Internet, which is why Le Sports Club invested 2.7 billion huge money to win the reasons for the Super League copyright.
Secondly, as early as LeTV and TCL cooperation, Liang Jun had said that the genetic properties of LeTV and TCL could complement each other, especially TCL's factory resources, screen resources, and upstream resources of the module. It is not difficult to see that LeTV has already prepared ahead of time for the upcoming “transition†of the television industry.
Furthermore, LeTV currently has the following main revenues: content payment, membership, advertising, games, and these business revenues are only a fraction of the "eco-profits" built by LeTV. In the future, only one video game may be a market size of 100 billion in the future, not to mention the future sale of content copyrights and sales of big data accurate advertisements. As a top traffic portal, LeTV will have a high market share. In the future, LeTV will really be at the top of the Internet's food chain, becoming the most direct entry point for the future export of all types of Internet services in the home and user needs. The commercial value will be inestimable.
It can be seen from the above that it is really possible for LeTV to claim to “roll over everythingâ€. Once LeTV actually launched a more cost-effective TV product, it may be the last straw to overwhelm the existing television industry. It is said that LeTV will launch the eco-mad season in April. Will a series of actions thoroughly disrupt other manufacturers?
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