Apple Mobile Power Usage Survey Report

Nowadays, the mobile power market is developing rapidly under the influence of the expanding smartphone market. Apple mobile phone users are an important component of the huge group of smart phone users. Their demand for mobile power has affected mobile power to some extent. Manufacturer's product decision.

In order to understand the current situation of Chinese mobile phone users purchasing and actual demand for mobile power, the Internet Consumer Research Center ZDC conducted a 2014 China Mobile phone user mobile power use and purchase award survey, which lasted for 20 days. A total of 1,619 questionnaires were collected in this survey. Through the screening of IP addresses and the completeness of the answers, 1608 valid questionnaires were finally obtained. The questionnaires were 99.3% efficient.

Through the analysis of these first-hand data, ZDC launched the "Investigation Report on Mobile Power Usage of Apple's Mobile Phone Users in 2014" and the "Investigation Report on Mobile Power Purchase Intention of Apple's Mobile Phone Users in 2014" in order to provide reference for mobile power suppliers.

Report points

• Over 80% of the users participating in the survey were Apple mobile phone users, and Apple iPhone 4S users accounted for the majority of respondents.

• One charge per day is the mainstream charging frequency for Apple mobile phone users.

• Apple mobile phone users have a high mobile power ownership rate, and nearly 60% of users have a mobile power supply.

• The main reason for the purchase of mobile power by Apple’s mobile phone users is the trip’s battery life.

• Apple mobile phone users have a more decentralized brand of mobile power, leading the weaker advantage.

• The selection of mobile power capacity by Apple mobile phone users is also decentralized.

• 30% of users choose mobile power with a price between 101-150 yuan.

• The online channel has become the main channel for Apple mobile phone users to purchase mobile power.

• Apple mobile phone users prefer white mobile power, and users prefer high-grade piano paint technology and matte surface technology users.

• The cuboid-shaped mobile power is the mainstream choice for users, and most users do not like mobile power larger than the Apple mobile phone.

• Nearly 90% of mobile users are using a mobile power source that is thicker than Apple's. The universal split-type mobile power is used by users.

• Users use mobile power more frequently.

• Apple mobile phone users think that buying mobile power can not just look at the price, the appearance of Apple mobile phone users to buy mobile power has significant impact on the decision-making behavior.

• Over 90% of users believe that full-power mobile power should be used to charge the mobile phone more than once.

• Apple mobile phone users have more demand for mobile power to start the car.

• The price, brand, and security are the three factors that users pay attention to when purchasing mobile power.

• Users are most concerned that mobile power will explode/unsafe, and users are most dissatisfied with the charging speed of mobile power.

• Solar charging is where users find it most worthwhile to improve.

Through investigation, it can be seen that Apple mobile phone users have a high mobile power ownership rate, and they have a stronger desire for new things such as the need to start a mobile power supply for a car. In addition, the demand for mobile charging can be anywhere, anytime. Truly making a fuss around anytime, anywhere, from product capacity, product volume, convenience, etc., At the same time pay attention to design, we will be able to get out of a road of their own.