ASUS Sets 2012 Four Line Target: Only Netbooks Regress

At the global sales conference held on the 5th, Asustek set shipment targets for the four major product lines of notebooks, netbooks, tablets, and motherboards, of which only netbooks showed a backward trend.

In 2011, Asustek shipped 14.7 million notebooks and 4.8 million netbooks, of which the former was scheduled to increase to 19.30-18.80 million next year, while the latter had only 2.5 million. The total can exceed 22 million, and Asustek has an internal goal of 23.8 million units. If it is achieved, it can surpass Dell and challenge the position of the world's third-largest notebook maker.

In the Chinese mainland market, Asustek’s notebook share has surpassed Dell and Acer, and was solidified in the fourth quarter, with a share expected to reach 20% next year. In Asia, including China and Japan, the Asus notebook is currently ranked fourth, hoping to surpass Dell in second place next year.

Tablets are expected to ship about 1.8 million this year, a substantial increase to at least 3 million next year, and the internal estimate of up to 6 million, as you can exceed Samsung.

The motherboard will ship 23 million this year, and will increase by 5% next year to 2450-25 million. Since it has successfully opened the distance with the second GIGABYTE, Asustek estimates that the gross profit margin of the mainboard business will remain basically unchanged next year.

Asustek also estimates that product shipments and revenue will be better than expected in the fourth quarter of this year, and revenue in 2012 is expected to increase by 30% annually.

In addition, ASUS responded that it has not been invited to participate in the development of Windows on ARM projects. ASUS responded that it has the strongest R&D strength in the notebook industry and is also the largest customer of NVIDIA. Therefore, it will continue to work closely with ARM processor manufacturers to develop together. Windows on ARM platform.