On August 31st, Beijing Time, the "Sharp AQUOS 8K TV New Product Launch Conference" took place in Shanghai, China. As a key product of Sharp's mid-term strategy focused on building an "8K ecosystem," the highly anticipated Sharp AQUOS 8K TV was officially launched simultaneously in China, Taiwan, Tokyo, Japan, and Berlin, Germany. This global launch highlights Sharp's commitment to leading the next generation of ultra-high-definition technology.
A high-resolution image of the new 8K TV was showcased during the event, demonstrating its stunning visual quality and advanced display capabilities. The conference not only introduced the latest innovation in television technology but also emphasized Sharp’s vision for the future of the 8K ecosystem.
Following the press conference, Dr. Chen Zhenuo, Vice President of Foxconn Technology Group, and Yuan Xuezhi, Chief Marketing Officer of Foxconn, participated in a group interview with media representatives. They discussed various aspects of Sharp's 8K strategy, including technical challenges, industry collaboration, and potential applications beyond entertainment.
When asked about the threshold for 8K technology, Dr. Chen clarified that while some companies have already developed 8K displays, the overall 8K ecosystem involves multiple complex elements such as camera technology, video compression, editing speed, transmission, and content distribution. He emphasized that the success of 8K requires joint efforts from many manufacturers, experts, and professionals across different fields.
Dr. Chen also highlighted the importance of strategic partnerships. While Sharp leads in hardware development, especially in display, HPC, and storage technologies, it still needs support in software and content creation. He mentioned that Sharp is actively collaborating with major Chinese funds and industry leaders to expand its 8K application scenarios.
Yuan Xuezhi provided a real-world example of how 8K can benefit everyday users. He cited a case in Japan where a doctor used 8K technology to remotely diagnose a patient, showcasing the potential of 8K in telemedicine. In China, where medical resources are unevenly distributed, 8K could play a vital role in improving access to healthcare services.
During the interview, both executives addressed questions about existing Sharp users, the integration of 8K into future products, patent policies, and upcoming model launches. Dr. Chen mentioned that Sharp will offer trade-in programs for current users once 8K becomes more mainstream. He also noted that 8K technology will continue to be optimized for Sharp’s own products and other brands through OEM services.
Regarding pricing, Dr. Chen hinted that the new 8K TV would be priced at a memorable number—68,888 yuan—with special gifts available for pre-orders. Although the exact price wasn’t disclosed publicly, the figure suggests a premium yet strategically set market entry point.
The discussion around the 8K ecosystem was central throughout the interview. Dr. Chen stressed that the key to overcoming the challenge of limited 4K content lies in expanding the 8K ecosystem itself. Once people experience the clarity and detail of 8K, returning to lower resolutions becomes unthinkable.
As the event concluded, it was clear that Sharp and its partners are not just launching a new TV—they're laying the foundation for a new era of ultra-high-definition technology that will impact industries far beyond entertainment.
Cixi Xinke Electronic Technology Co., Ltd. , https://www.cxxinke.com