With the shift in China's economic structure towards a consumer-driven model, consumption upgrading has gradually become the dominant trend in the market. Faced with this transformation, color TV manufacturers are constantly innovating to develop high-quality products that align with the evolving demands of consumers. Recently, Hisense launched the NU7700, a television that has caught the attention of both industry experts and consumers due to its exceptional picture quality and unique "Air Sound Field Technology." Xiao Bian had the opportunity to test this model and is now sharing an in-depth review of the Hisense NU7700, exploring how it’s setting the stage for an audiovisual revolution.
**Design**
A well-crafted design often leaves the most lasting impression on users. In a market flooded with similar TVs, design isn’t just about aesthetics—it’s a reflection of the brand’s craftsmanship and innovation. The Hisense NU7700 delivers a stunning visual experience with its "borderless" design, featuring less than 2mm bezels on three sides, creating an ultra-high screen-to-body ratio. This makes it feel as if the screen is floating in the air, offering an immersive viewing experience without any frame interference.
The back panel is equally impressive, designed with a seamless, 360-degree look that eliminates any visible screws or structural boundaries. This minimalist yet elegant approach highlights the beauty of simplicity while maintaining a modern and refined appearance. The remote control also features a thoughtful design—its buttons are logically arranged for easy navigation, and the textured back ensures a secure grip.
**Picture Quality**
Hisense has always been known for its ULED technology, which enhances image details, colors, and contrast. The NU7700 fully showcases this capability, delivering vivid and lifelike visuals. During testing, we observed the TV’s ability to reproduce fine details in 4K resolution. For example, in a scene filled with complex architecture, the TV captured every tile and building with remarkable clarity. Another test showed the soft ripples on water under sunlight, while a third demonstrated the subtle textures of skin and hair, proving the NU7700's superior detail rendering.
The TV is equipped with multi-zone backlighting, fine-dimming, and Hi-View Pro technology, further enhancing the picture quality. When watching motion scenes, such as dense forests or mountain valleys, the NU7700 maintained smooth transitions and rich color depth, making viewers feel like they were truly there.
**Sound Quality**
The sound system of the NU7700 is another standout feature. It uses "Air Sound Field Technology," which includes two passive radiators to expand the bass area, delivering powerful low-frequency performance. The sealed acoustic box allows for direct sound conduction through the air, reducing distortion and enhancing clarity.
In addition to hardware, the TV integrates Waves sound effects, used by top studios worldwide, and supports Dolby and DTS decoding for enhanced audio experiences. During testing, the sound was dynamic and immersive, with clear vocals and a wide soundstage. Industry experts who tested the product praised its versatility and ability to adapt to different content types.
**Functionality**
Beyond picture and sound, the NU7700 offers robust smart features powered by the Hisense VIDAA system. The interface is user-friendly, making it accessible even for first-time users. It also includes a multi-point WiFi function, allowing the TV to operate on a separate channel, avoiding network congestion. Additionally, the video speed broadcast technology significantly reduces loading times, providing a smoother streaming experience.
The VIDAA system offers a wide range of content, including popular TV shows, movies, and educational programs. With access to iQiyi and China TV resources, users can enjoy a diverse selection of entertainment. The platform also includes gaming and shopping apps, making the NU7700 a versatile home entertainment hub.
**Conclusion**
The Hisense NU7700 represents a significant step forward in the evolution of smart TVs. Combining cutting-edge picture and sound technologies with a sleek design and smart functionality, it offers an all-in-one solution for modern households. As one industry expert noted, the NU7700 brings a cinema-like experience to the living room, making it a great choice for those looking to upgrade their home entertainment setup.
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