If the information is correct, the iPhone 5s and iPhone 5c will support the TD-LTE 4G standard of China's independent intellectual property rights for the first time, which also means that China Mobile and Apple will introduce iPhone smartphones for 6 years of long-distance love.
Introduced as soon as November
It is understood that the iPhone 5s and iPhone 5c released this time use Qualcomm's multi-band LTE chip, which means that China Mobile, which has 700 million mobile phone users, will soon launch an iPhone contract machine. Although mainland China will release new Apple products synchronously with the world, the Ministry of Industry and Information Technology has not officially released a 4G license, so the iPhone 5s and iPhone 5c introduced by China Mobile will be available later.
There are rumors that the TD-LTE iPhone5s has passed the network test of the Telecommunications Administration of the Ministry of Industry and Information Technology on August 30, becoming one of the first five mobile phones to obtain the network access license of the Ministry of Industry and Information Technology. Displayed on the website of the Telecommunications Administration Bureau of the Ministry of Industry and Information Technology.
According to China's regulations on the sale of mobile phones, the launch of a new mobile phone requires the domestic 3C certification, the Radio Bureau's business approval and the Telecommunications Authority's network access permission. Previously, after the iPhone was released globally, it often took two months to go public in the mainland, mainly because of the approval procedures in the mainland.
According to insiders, Cook had communicated with and reached agreement with the relevant competent authorities during his first two visits to China. Apple will use the mainland of China as the first region for the launch of the new iPhone, and submit approval procedures to relevant mainland authorities before the release of the iPhone, striving to obtain the network access permission from the Ministry of Industry and Information Technology before the iPhone is launched, and the relevant authorities will give iPhone relevant approval information Confidentiality.
At present, the latest information updated from Apple ’s official website in Hong Kong shows that both the iPhone 5c with model A1529 and the iPhone 5s with model A1530 support TD-LTE, which is enough to show that these two latest Apple products support TD-LTE. The official website shows that it is mainly because the mainland's TD-LTE 4G license has not been issued, and Hong Kong has 4G commercial (TD-LTE and FDD-LTE dual network).
According to the above-mentioned sources, China Mobile has already done the relevant introduction work. The final time for the introduction will depend on when the Ministry of Industry and Information Technology issues 4G licenses. Currently, the possibility of issuing licenses is the largest in November. Therefore, China Mobile introduced the iPhone 5s and iPhone 5c the fastest. It's in November.
6 years of long-distance love
Apple iPhone has been sold in more than 240 operators in more than 100 countries and regions, but China Mobile (Weibo), the world's largest mobile operator, is still absent before this.
In fact, China Mobile has long been in love with the iPhone, and it is the first domestic operator to start cooperation with Apple. As early as 2007, the iPhone went on sale in the United States and was all the rage. In November, Gao Nianshu, head of China Mobile ’s data department, and others came to Apple ’s headquarters to discuss the introduction of the iPhone into China.
In January 2008, China Mobile stated that it has suspended negotiations with Apple. But five months later, at the Apple Global Developers Conference, the then Apple CEO stated that the 3G version of the iPhone is expected to enter mainland China within the year, but it still needs to wait for regulatory approval. According to people familiar with the matter, the turning point in the negotiations at that time was that Apple gave in and stopped sticking to the revenue-sharing model, and the two sides resumed negotiations.
By 2009, China issued 3G licenses. Chang Xiaobing, chairman of China Unicom, led the China Unicom negotiating team to negotiate with Apple in the United States. On August 28 of the same year, the two parties announced a three-year contract to sell two 3G iPhone phones in mainland China and signed an exclusive distribution agreement. China Unicom Become Apple's only authorized telecom operator on the mainland for a period of two years. Since China Mobile started to operate the independent innovation 3G standard TD-SCDMA in that year, Apple said that it would be a further process to arrange the development of TD standard, but it did express its full support for TD-LTE (4G).
In the following years, Mobile has never given up negotiations with Apple, and the two parties have not held hands because of differences in specific terms such as income distribution.
In addition, chip follow-up is also one of the objective factors. Whether China Mobile can introduce a new version of the iPhone depends mainly on Qualcomm's chips. Since iPhone 5, Apple has changed the iPhone chip to Qualcomm. The important reason is that Qualcomm's chip can support multiple formats such as FDD LTE, WCDMA, CDMA 2000, CDMA, and GSM. However, only TD-SCDMA cannot be supported, which is why China Mobile could not introduce the iPhone 5 before. At present, Qualcomm has solved this problem, has launched support for TD-LTE multi-mode chips and has products on the market.
Last month, the first stop of Apple CEO Tim Cook visited the three major operators again and chose China Mobile, which made people wonder whether China Mobile introduced the iPhone. According to the above-mentioned sources, Cook stayed at China Mobile for the longest time for almost one morning. At that time, Chairman Xi Guohua of China Mobile attended the meeting in person, and the two parties reached agreement in many details.
How deadly is the iPhone? Since the introduction of the iPhone, China Unicom has performed poorly on profit indicators. Although it seems to have lost money, it has established a reputation for China Unicom in the 3G field, and has driven the sales of smartphones at the level of 1,000-1,500 yuan. More importantly, China Unicom used the iPhone to develop social channels such as Suning and Gome to sell mobile phones. At the same time, the iPhone also helped China Unicom to snatch a lot of China Mobile Global Connect users.
China Mobile in the 3G era can be said to be a failure. If you have a star machine like the iPhone in the 4G era, you can not only save the situation, but also achieve a rapid change in traffic management. Although China Mobile has never introduced an iPhone before, data as of the end of last year showed that China Mobile ’s iPhone users have exceeded 15 million, and the traffic brought is very impressive.
Apple is walking down the altar due to lack of innovation, and its market share is being challenged. In the third fiscal quarter ended June 29, Apple ’s sales in Greater China fell 14% year-on-year to only $ 4.6 billion. According to data from market research firm Canalys, this quarter, Apple's share of the Chinese smartphone market fell to 5%, ranking seventh. Samsung led with an 18% share. Local manufacturers such as Huawei and ZTE are also ahead of Apple.
In the long run, Apple may be able to reverse the decline in China in cooperation with China Mobile, and is expected to reignite the iPhone sales market in China and become the first smartphone brand in the minds of consumers.
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