In the robbery of the robot market, Omron took the lead in establishing a European production line.

At present, the development of robots is in full swing. The major manufacturers have quickly taken action to grab the big cake in the robot market. Online rumors that the world's leading automation manufacturer Omron is faster, and has set up a new production line in Europe.

Recently, Omron, a world-renowned automation manufacturer, installed two production lines at its European plant, mainly for the production of parallel robots, which are located in Den Bosch, the Netherlands. The main purpose is to shorten the delivery time of robot products, accelerate the response speed in the European market, and increase the productivity of robots delivered to customers.

The line is used to produce Omron's Hornet and Quattro series of flat robots that pick up and place objects in packaging and component assembly. The Quattro Parallel Robot picks up 300 times per minute and is said to be the fastest and most flexible parallel gripping and placement robot in the world.

In the robbery of the robot market, Omron took the lead in establishing a European production line.

Foresight, the acquisition of Adept in 2015

Edp is the largest industrial robot company in Silicon Valley in the United States, with products such as SCARA robots, parallel robots, AGV robots and machine vision. After the acquisition, the robot department and Omron automation products complement each other, further improving Omron's automation technology, enabling Omron to provide complementary solutions to the automotive, food and beverage, packaging and other industries.

In 2015, Omron chose to acquire Adept to cut into the robotics industry, so that it can seize the opportunity of the robot market as quickly as possible.

For automation manufacturers, entering the robot industry is inherently advantageous. Some companies have chosen to start their own research and development, and have achieved independent research and development based on the original automation technology and component resources. However, this method usually takes a long time, and it will take some consumption in product testing and marketing.

Good horse with a good saddle, synchronous machine vision

According to reliable sources, Omron has made an offer to acquire the American industrial bar code reader and machine vision specialist, Microscan, and reached an agreement with its parent company, the Spectris Group, to complete the Microsken 100 in early October. % acquisition. The purpose of the acquisition is to further advance the control of manufacturing equipment and production lines, using the Internet of Things to connect almost all objects on the manufacturing floor, including components, equipment and robots.

Similarly, machine vision is a key component of intelligent robot upgrades, and the acquisition of Microscan will help improve the machine's visual perception. Omron continues to acquire and integrate the automation industry layout with the goal of responding quickly to market demands.

Industry predators have set up factories in Europe, what is it like?

Coincidentally, according to Reuters, Swiss technology company ABB joined the Northvolt project and will establish a super battery manufacturing plant in Europe to counter the rival Gigafactory super factory in Tesla. The new battery plant is expected to go into production in 2020 and the demonstration line will be completed in 2019. ABB will use robotics and electrification solutions in the project. Last week, ABB announced that it will build 117 electric vehicle charging stations for German energy company EnBW to further improve the network of highway charging stations covering Germany.

In order to cater to the rising demand for electric vehicles, ABB will work with Swedish battery company Northvolt to build the largest lithium battery factory in Europe. Peter Carlsson, CEO of Northvolt, was a Tesla executive who wanted the company to build a super battery factory that would compete with Tesla's Gigafactory in Nevada, USA, and generate electricity every year when the new plant was built in 2023. The amount reached 32GWh, which is 32,000 MWh (Tesla's Gigafactory is 35GWh).

According to the information disclosed, “ABB's partnership with Northvolt includes supply and technical support, and the two companies will jointly develop new products. ABB Technologies provides initial investment in cooperation projects.”

Reduce costs, localization strategy is key

In recent years, China has vigorously promoted the transformation and upgrading of the manufacturing industry. More and more factories have become more automated and intelligent, and at the same time, a huge automation market has been created. Omron has the world's largest development and production base in Shanghai, China, and one-third of the world's automation products are produced at this facility. This capacity can meet the automation needs of Chinese factories.

Omron's investment in the Chinese market is an important strategy. Omron has invested in R&D, production, sales and service in China, and has deployed the world's second largest R&D center. The localization is very thorough. The establishment of two robotic production lines in the Netherlands is also due to cost considerations, and the cost of robots is reduced through localization strategies.

For technology companies, in addition to having a strong technical background, they must have a correct market development strategy. Nowadays, the demand for personalization is becoming more and more obvious, and there are more and more small-volume customization services, which require the factory to quickly meet the diverse market demand.

Therefore, traditional manufacturing must transform to intelligent manufacturing, using cutting-edge technologies such as big data, Internet of Things, robotics, artificial intelligence, and AR technology to improve the production capacity and efficiency of the plant, further reduce production costs, and ultimately be more flexible in responding to changing markets. .

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