On April 20, 2018, the “Foresight·Technology Travel – GIIS 2018 Intelligent Networking Automotive Industry Innovation Summit†hosted by Yiou Automobile was held at the Millennium Hotel in Beijing. Nearly 30 guests from traditional car companies, new car manufacturers, car suppliers, technology companies, autopilot companies, power battery companies and smart travel platforms, focusing on industrial policies, product change trends, car strategy, branding, supply Chain innovation, investment and financing new winds and other topics, jointly explored the development direction of the automotive industry.
Among them, Zhu Jiangming delivered a speech on the theme of “Smart Development's R&D Forceâ€, which he believes:
1. The electric vehicle industry still has a very large space in China, and at least there is an incremental space of 560 million vehicles.
2. At present, China is fully capable of making chips on its own.
3. After two or three decades of development, China has initially possessed a complete component system and a talent system for automotive R&D.
4. At present, the salary level and ability of Chinese engineers are far more cost-effective than the United States or Europe.
5. The most competitive advantage in China is the engineer. Any product needs a lot of work, and it requires engineers to work hard to design it.
The following is a record of Zhu Jiangming's speech (with deletions):
First of all, I made a self-introduction. I graduated from Zhejiang University in 1990. In 1993, I founded Dahua Company together with Mr. Fu Liquan, the chairman of Dahua. In the process of Dahua, I have always played the role of CTO. So everyone can see that Dahua has a lot of innovations in the whole development process, there are many technologies and patents worthy of respect from the industry, and the status of the global security industry that China has won. I think I did not do this. Less contribution.
I think I am an expert engineer and a manager. So this time I chose to start a third business to create a zero-run. I can say that I am an e-expert entrepreneur who enters the smart electric vehicle industry. Many people say that cross-border, I don’t think this is cross-border, because intelligence Electric cars are more of an electronic part. Our zero-run car was established in July of 2015, and it has been 34 months since today. During these 34 months, we have formed a team and done a lot of work. I generally summarize the following aspects.
First, we have planned three electric vehicle platforms, one is A0 level, the second is A00 level platform, and the other is A+ to B platform. On this platform, there will be successive product launches, our goal. The first smart electric car will be launched in the first quarter of next year. In the third and fourth quarters of next year, we will launch two more models, and in 2019, three electric vehicles will be launched. From the rhythm point of view, we first meet the rules of making cars. This is a relatively compromised timetable that can launch a truly mass-produced product. Faster than the original model, but we follow the objective rules of the product, and we have also developed a series of basic technologies, including our three-electric system, intelligent network system, automatic driving system, these are the basis of our products. We also often compare with Tesla in the model, because we can see that Tesla's research and development model is still very different from the traditional car. They all adopt independent research and development methods in intelligent network, power system and automatic driving, so we are consistent with them in these aspects.
At the same time, we also obtained 92 patents, of which more than 80 are invention patents. We started our own factory in Jinhua from May last year, and we are almost ready to end. We plan to build a very intelligent and modern automobile manufacturing plant in October this year. We want to do everything to the utmost, our factory must also be the most cost-effective, the most automated, the most visual factory.
As an IT industry person, we have always started to do practical things from the reality, never exaggerated, and do not play various concepts, so the first electric car we launched is not only a sample car approved by our Development and Reform Commission, but also released as us. The products, so we have no more to do some super-running or this concept car, we have to follow the reality, to bring real changes to the market, to bring users a bright future product.
Why do we have to enter the electric vehicle industry? First of all, the electric vehicle industry still has a very large space in China, at least there is an incremental space of 560 million vehicles. At the same time, after 20 or 30 years of development, China has initially possessed a complete component system and a talent system for automobile R&D, and just now our president has said that the intelligentization and networking of automobiles is definitely the development of automobiles in the future. Direction, this is also the theme of the entire seminar today. In the future, the car will have a very big change. The zero-run is based on the background of Dahua. It has the strong ability to combine electronic products with electronic software and hardware. In the future, the whole car will bring rapid development and change. In part, because the traditional mechanical part changes are relatively slow, the history of the entire car for more than a hundred years proves this, and these are the advantages of zero running.
We are based on the background of Dahua, and have the advantage of opening up, especially in electronics. Because of the combination of hardware and software that Dahua has been doing since its inception and development, the software contains hardware and the software contains software. With thousands of R&D personnel, all the design behind it is what our software engineers are doing. Many of our competitors and our OEMs are basically TRY suppliers who offer complete autonomous driving solutions. But for us, we only need a hardware computing platform. Based on our own sensors and the execution devices of our partners, we can make a complete from sensing to platform computing to finally executing the device. The entire autonomous driving system.
At the same time, because all of Dahua's current electronic products, we are not only doing software or just doing a PCB, but starting from the chip, more than 40% of Dahua's product chips are from their own Dahua chip research and development team, so we There are also plans to work with Dahua's chip development team to develop autonomous driving chips with deep learning super-computing functions. This is not unachievable, because we released the world's first IP computer chip based on the artificial intelligence deep learning algorithm acceleration engine last year, so we have a very good foundation for artificial intelligence. And after many of our needs communicate with the chip team, we can make a chip platform that is very consistent with the car-level, the most cost-effective and computing power.
During this time, we have been talking about whether we are bound by the United States and many chips may not enter. I believe that China is now fully capable of doing the chip itself.
Compared with traditional machine manufacturers, what are the advantages of our zero-run? We often compare Huawei's advantages with those of the original mobile phone manufacturers, because everyone knows that Huawei's mobile phone has its own core chip, for example, from its 950, 960, 970, 980, etc., the generation is better than the first generation, we also hope that the core components of the automotive industry, including the powertrain, like our smart interconnection, automatic driving system, these core technology sectors can be made We have the advantage part, we have a lot of innovative features, we can open the gap with our competitors.
I have always said that if everyone uses the TRY supplier, how can the new car mechanics have a very strong financial background, strong customer background and industry background, with TRY suppliers for ten to twenty years? In-depth cooperation, these old car companies with huge purchases to compete? There is no such possibility. You only have products that are more innovative through innovation. If you are the same supplier, you may be able to fight for cost and price. You only have a different function. Your product will have an advantage, so I believe in us. When the first product is available to meet with you, it will definitely come up with a lot of different features. Our goal is to make our driving easier and more comfortable, all the functions and performance goals. It is about doing all our work around these two.
At present, the most talked about is that the new forces of the car have traditional parts and components and the traditional automobile industry. There are also people who come out through the Internet. Like ourselves, we are IT people, we are doing information industry, we are doing Electronic products, such a type of people are currently doing the automotive industry, we think it is more reliable, because we have mastered a lot of mileage of software and hardware interaction, better understand the product, but also have a very strong supply chain management experience.
For example, in our Dahua, we have thousands of product varieties, we have 70,000 components, and we have thousands of varieties in sales of more than 20 billion yuan each year. Its entire supply chain management, Its difficulty is imaginable, but our quality is to be achieved, our products are all ODM, such as Panasonic, such as Bosch, such as Honeywell, the world's top 500 companies, your quality assurance The system must be completely sound, so these are the capabilities we have accumulated in the previous company, accumulated a lot of experience, can be used in our entire new zero run. Like the change we have just said, the future car has no reverse disk, there is no throttle, there is no brake, there is no such device, it is a machine that turns from manual to automation, is a complete change. The current state of the product. The people in our IT industry have a very strong competitive advantage here.
From the establishment of the zero run, we need to achieve three zeros. The first is zero emissions. This is very understandable. Zero congestion, we Dahua do a lot of intelligent transportation, we think about how to combine cars with intelligent transportation, to sort out the order of the entire traffic, let less congestion. Zero collision, first of all, we need to use active safety instead of passive safety, prevention instead of just using five stars, four stars, and using some methods to strengthen the body. We need to use more sensors and more actuators to prevent collisions. This is to solve the collision problem fundamentally, not to say how safe my body is when I hit it. This is more passive than before. The effect should be more obvious.
Our entire team of zero-running, first of all from the technical level, we have Dahua do a good technical support, from electronic products, from intelligent transportation, from all aspects of intelligent algorithms. At the same time, we also introduced Huawei's team. Our market president is the president of Huawei's glory mobile phone overseas business unit. We also want to be globalized, because 40% of Dahua's products are sold abroad, from the establishment of zero-running From the beginning of the day, the structure of our entire enterprise is arranged in accordance with the internationalization model, including the market CEO, HR or property director. We all adopt internationalization, and all of them have 500 working experience. Team.
Of course, in the first line, 90% of our R&D, manufacturing engineers, and manufacturing directors are all from the automotive industry. At the same time, we must have some good working modes in the IT industry. At the same time, we need to use the traditional auto people to do the most basic technology of the original car. The car is always a car, and we have to make all the cars have no shortcomings in all aspects. We are not like more new car companies, we have to set up a team in the United States and set up a team in Europe. We feel that the only dividend in China is the bonus of the engineer. The Chinese engineer's current salary level and his ability, the cost performance far exceeds the United States or Europe. Because our manufacturing workforce has no competitive advantage, but
The first car we ran zero. I used to give examples of some of our basic indicators. From this aspect, whether it is our 100-meter acceleration, 100-kilometer acceleration, or some of our main indicators of body weight, let us For the target like Toyota 86, our focus is similar to it. Because it is an electric car, our battery is nearly 300 kilograms, and the whole vehicle is 1240 kilograms. Our lightweight design of the whole vehicle is completely ok. At the same time, our engineers are at the technical level. China is the most competitive advantage. We must make good use of this advantage. Our products are competitive. Any product requires a lot of work and requires the hard work of engineers. Design it out. The acceleration performance is also stronger than it is. Of course, in terms of autonomous driving, the function of intelligent driving, our goal is still such a function of Mercedes-Benz 600, which is the goal that we want to achieve.
To sum up, Zero Run is a car company with IT genes that dares to innovate and respect manufacturing. I just said that if there is no innovation, then the new generation of such car companies have no chance. Of course, we use the original manufacturing experience and use the traditional experience of automobile manufacturing. We definitely put the manufacturing quality at the highest position.
For marketing, we still want to create an easy, free and transparent way to adopt a model of direct sales and city partners. Because now we are talking about new carmakers, it is difficult for us to locate which model is the best now. We only have to summarize the changes in constant practice and find a company suitable for our business. Mode, we will also cooperate with many dealers, or some companies that are not related to the car, we think about how to achieve an optimized, fast reach to users, reduce circulation costs, and improve customer satisfaction. The way, how to do this is the most important.
Regarding our timetable, our first car will accept bookings in the third quarter of this year and provide offline experience for users in the fourth quarter. We will deliver the car in the first quarter of next year, and in 2019, we will have two cars. In 2019, we will launch three cars simultaneously. Therefore, I always say that we are a team with dreams. We hope to build a car brand that is similar to Huawei mobile phones and can truly be of high quality, internationalization and core technical capabilities. This is our goal. Of course, we do have many Anxiety, because indeed the industry is still very impetuous, we are still determined to insist on starting from the user, to maintain the spirit of ingenuity. Our goal is to become a great company, not only to earn this short-term market attention and valuation.
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