The LCD panel is facing the winter mainland?

In June of this year, the market reported the news that three Japanese companies will integrate their small and medium-sized LCD panels. However, the news has not been confirmed by the authorities since then. Until a few days ago, the Japanese media such as Japan’s Kyodo News Agency and the Nikkei Shimbun officially disclosed the specifics of the merger, that is, the Japanese government-led investment fund, Japan’s industrial innovation agency, dominated the alliance.

Sony, Toshiba and Hitachi announced the merger of their respective LCD panels and established the world's largest manufacturer of small LCD panels. This time, the three companies have been jointly considered by the industry as the hot spot for the Baotou Group to resist the liquid crystal panel industry. Since 2009, due to the financial crisis and the pressure of industrial transfer, display panel manufacturers including Toshiba and Hitachi have faced low profits and insufficient production capacity. pressure. The earthquake and tsunami in Japan in March this year put pressure on panel companies. It is reported that in order to rescue the industrial crisis, in the first half of this year, the Japanese government came forward to form a joint venture company in the field of LCD panels with the government's background of the Japan Innovation Network Corporation (INCJ).

At the same time, Korean panel makers are not to be outdone but are adjusting their panel strategies. Recently, Samsung plans to reduce panel production by 80% by the end of this year. Although Samsung Electronics subsequently issued a statement denying this, on Thursday, Samsung Electronics announced that in order to significantly adjust the loss of the LCD panel business, cut off about 10% of the department's senior management positions; and in order to increase product Differentiated competitive advantage, Samsung Electronics introduced 43-inch and 48-inch LCD panels in the Chinese market, and both products are one inch larger than those of other brands.

The move of the Big Three in Japan and the ambition of South Korea’s Samsung in the OLED field have caused Chinese panel companies to face tougher competition. Following the completion of the 6th generation LCD panel line of the Panda in the first quarter of this year, BOE's 8.5-generation LCD panel line project in Yizhuang, Beijing was officially put into operation at the end of June. TCL's China Star Opto-electronics 8.5-generation LCD panel line was put into operation in Shenzhen in August. BOE also announced that it will build the first domestic 5.5-generation AM-OLED line in Ordos, Inner Mongolia, with a planned investment of 22 billion yuan.

However, at the onset of the cold winter in the industry, the profitability of domestic panel companies has been questioned. Take BOE as an example. According to statistics, over the past five years, BOE has accumulated a loss of up to 8 billion yuan. In 2010, BOE suffered a net loss of more than 2 billion yuan, and a further loss of 675 million yuan in the first quarter of this year. It is still unknown whether we can rely on the 8.5-generation line to turn losses into profit this year.

DisplaySearch 7th message, at present, the LCD panel has been sold at a loss on the market, in early September in the PC monitor, notebook computers, televisions, mobile phones, tablet computers, prices fell again. Wang Dongsheng, chairman of BOE, believes that the development of the flat panel display industry has shown two trends. One is Lu Dingji. The display panel industry has experienced three waves of market applications for laptops, monitors and televisions. It has reached a stage of rapid growth and matured in the global market. . The other is that the new market application is not as strong as it seems. The price of global display panel products is still declining. DisplaySearch's data undoubtedly confirms this point. The winter has already struck. Where can China's panel companies go?