Ultrabook can reshape the PC market

At the Citi Technology Conference on Wednesday, Intel CFO Stacey Smith said: "We will once again reshape the PC. We will make the Ultrabook more attractive." And according to Intel, the Ultrabook will be at the end of 2012. It accounts for 40% of the personal notebook market.

The so-called Ultrabook is Intel's ultra-thin notebook computer which has been strongly promoted in order to compete with Apple's MacBook in recent years. Its features are: light, thin, and low price. In addition, it also strengthens the overall power consumption, extends battery life, and can quickly switch on and off. In terms of configuration, we currently use our own Windows platform and Sandy Bridge architecture processors. In 2012, we will use Ivy Bridge processor and Haswell 2013 to gradually improve the newborn baby Ultrabook.

Last month, Intel Capital announced that it launched a $300 million Ultrabook fund to pave the way for its listing, and recent frequent moves by major computer makers have actually proved that Intel's money is not in vain. At the IFA 2011 conference, ASUS, Lenovo, Toshiba and Acer all launched their own Ultrabook products. After this splendid appearance, the manufacturers did not dare to care. Perhaps they were cautious about new things. According to Taiwan’s Electronic Times, Asustek, Acer, Lenovo, and Toshiba only placed orders for 50,000 units.

Heat dissipation is more or less a problem for many laptops. Will the Ultrabook be so thin that the Ultrabook will be a dead point at this point? Obviously nobody dared to pat his chest to pack tickets. Coupled with the fact that the cost of the Ultrabook is not as low as the public expectation, although Intel has recently begun large-scale cooperation with notebook shell mold suppliers, we hope to reduce the price of the Ultrabook to less than US$1,000. It's cheaper to compete with the MacBook, but the Ultrabook is still somewhat expensive compared to the current domestic mainstream laptop with RMB 5,000-6,000.

Xiao Bian suggested that Ultrabook as the product that Intel wants to redefine the rules of the notebook market, the most important strategy at present is only to make its concept deeply rooted. So if you are chasing fashion and not bad money, you can start with Ultrabook to experience the following future notebooks; if you want to buy affordable products, it is best to wait for the Ultrabook to pass the test of the market and mature, and then it will be more secure.