After three years, OLED TVs accounted for 70%? LCD may be really old

Mirror OLED screen

According to reports, in 2015, global screen manufacturers delivered a total of 260 million OLED displays with a market size of 11.7 billion U.S. dollars. This year, shipments will increase to 370 million, and by 2020, the delivery volume will increase to 1.25 billion. With OLED screens, the market scale increased to 61.4 billion U.S. dollars. In fact, OLED is not a brand new display technology. Many years ago, OLED prototype televisions had already appeared. However, the manufacturing cost of OLED display panels has been too high for a long time, and the price of televisions has been stubbornly high. In the LCD TV VS OLED battle in the TV market, LCD technology relied on 4K ultra high-definition innovation to further extend its vitality. OLEDs have not been able to replace liquid crystals on a large scale.

However, in recent years, OLED screen technology has made important progress and manufacturing costs have begun to decline. This screen is moving along the order of smartphones to TVs, eroding the share of LCD panels. Among the global TV manufacturers, the most active for OLEDs is South Korea's LG Electronics, which ranks among the best in the R&D sales of OLED TVs and has invested heavily in building OLED screen production lines.

According to reports, in the face of LG Electronics’ gambling giants, Samsung Electronics has also adjusted its strategy and started to increase the production of large-size OLED panels. It will also enter the OLED TV field in the future. Compared with traditional LCD technology, OLED screens are more colorful and consume less power. In addition, flexible or deformable designs can be realized, bringing great space for product design and development.

Flexible OLED display

At present, the application of OLED in the television field is not universal, but many mobile phone manufacturers have adopted OLED screens. As we all know, Apple will launch the iPhone 8, which will commemorate the 10th anniversary of the launch of the iPhone next year. The phone will use an OLED screen. Samsung Electronics has already obtained an exclusive order for 100 million screens, all of which are plastic screens. The adoption of more energy-efficient OLED screens will also ease the old problem of Apple's lack of battery life.

Under the lure of Apple's orders, LG Display, Japan Display and Sharp Corporation are also investing heavily in the technology and production of OLED screens. It is reported that Sharp is considering building an OLED screen manufacturing plant in mainland China. According to industry analysts, the current manufacturing cost of OLED screens is still significantly higher than that of LCDs, but with the expansion of production and technological advances, production costs will decrease year by year. In contrast, the technology and cost competitiveness of LCD panels have no more Great space for improvement.

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