The next generation of iPhones is likely to be equipped with OLED screens, and analyst Steve Milunovich said that using OLED screens may allow Apple to enter a transition period, and this transition period will not have a bad impact on Apple, perhaps OLED Screens will become a catalyst, bringing iPhone sales to the next level.
Analysts believe that the cost of building an iPhone will increase, so Apple's profits will certainly decline. According to some rumors, Apple may bring us three different iPhones next year, maybe 4.7-inch, 5-inch and 5.5-inch iPhones, and maybe Apple will only let the 5.5-inch iPhone configure the OLED screen because For Apple, it is the safest.
Although the iPhone next year is a little far away from us, the price of the 4.7-inch and 5-inch iPhones should be similar to the price of the existing iPhone models, while the 5.5-inch iPhone with the OLED screen is definitely expensive. some.
In fact, this is understandable. We also saw that Apple’s new MacBook Pro this year also adopted such a strategy. The entry-level MacBook Pro is not equipped with a Touch Bar, and its price is also cheaper. This is equivalent to giving Some people who are not interested in the Touch Bar are a buffer. Similarly, if the new iPhone is really going to be equipped with an OLED screen next year, Apple can also pass the transition period through price differentiation. Perhaps the iPhone with the OLED screen will be very popular, bringing more to Apple. The profit is also uncertain.
But analysts also believe that we can have other interpretations. Although OLED screens are more expensive than high-end LCD monitors, as more and more display manufacturers focus on developing OLED screens and producing OLED screens, the price of OLED screens is likely to decline significantly. When Apple is preparing its products to be equipped with OLED screens, the gap between OLED screens and LCD screens has also become smaller. Apple's extensive use of OLED screens will not affect the cost of Apple devices.
Regardless of the angle, with the OLED screen, it is very helpful for Apple, and this will not have a bad impact on Apple's transition period.
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