Softbank acquired ARM for $32.2 billion and a 43% premium. This transaction involving the global hegemony in the field of chip design has been kept secret from beginning to end. Therefore, as soon as it was announced, it was like a deep-water bomb, which triggered a huge earthquake in the global chip industry.
The acquisition of ARM has been unveiled in the field of the Internet of Justice
“Before this, I have never heard of any acquisition related matters. On the Sunday of July 17, all 14 ARM core managements received an email requesting that they arrive at 7pm on Sunday. The company.†On November 2nd, IanFerguson, the current vice president of ARM Global Marketing and Strategic Alliance, was still a bit embarrassed when recalling Softbank’s acquisition of ARM. “Our idea is that either we are opened or our CEO has left. Or it was acquired."
Ian was faintly good news after entering the company's conference room, with beer, red and white wines on the table, but Ian was shocked when it came to the acquisition target, the purchase price and the company's valuation. Subsequently, ARM CEOsimon Segars told executives that the company's management, corporate culture, business model will not change, all executives are relieved.
IanFerguson joined ARM as early as 2007. The acquisition made the internal core executives of ARM horrified.
Finally, Softbank acquired ARM for $32.2 billion and a 43% premium. This transaction involving the global hegemony in the field of chip design has been kept secret from beginning to end. Therefore, as soon as it was announced, it was like a deep-water bomb, which triggered a huge earthquake in the global chip industry.
"First of all, I was surprised. Then I thought it would be right. After the acquisition, I can maintain ARM independence and values. Only non-chip vendors like Softbank can do it," NoelHurley, general manager of ARM Application Markets, told reporters. The time he got the news was early Monday morning, when he was still on his way to work. "I am very happy about this. With the support of Softbank, we can have more long-term strategic considerations."
In fact, independence is the most frequently mentioned word in the interview by Ian. In the face of external doubts about the independence of ARM after the acquisition of Softbank, Ian has repeatedly stressed that ARM's management, corporate culture and business model will not change, this is the conditions and premise of this acquisition.
ARM remains independent
To a certain extent, for ARM executives, the acquisition of Softbank has relieved them.
ARM is the dominant player in the global smartphone chip architecture market. By continuously researching and developing semiconductor intellectual property (IP), it will license the IP to partners such as Apple, Qualcomm and MediaTek, and the partners will manufacture chips. According to public data, ARM-based application processors are already used in more than 85% of smart mobile devices (including smartphones, tablets and laptops), and 50% of smartphones use ARMv8 architecture, called "mobile phone heart." "It is no exaggeration."
Independence in the chip industry constitutes a major advantage of ARM. In 2010, Apple had intended to acquire ARM but was rejected. At the time, ARM's CEOWarrenEast said that ARM "is more valuable as an independent company." Therefore, many people in the industry expressed doubts about the sale of ARM to Softbank.
"ARM's current board of directors, including Sun Zhengyi, is a member of Softbank, and the other three are ARM executives including Simon Segars," Ian told reporters. In explaining the relationship with Softbank, he stressed that the reason why ARM can maintain independence lies in the characteristics of Softbank itself. “Unlike Apple, Softbank has no direct competition with our customers. Further, even the chip makers of Softbank Investment will remain the same.â€
After the acquisition of the independence of the premise was approved by Softbank, the situation began to become beneficial to ARM. "This acquisition will help ARM to jump out of its focus on short-term performance, increase R&D investment, and engage in longer-term strategic planning," Ian noted. According to the introduction, ARM, which is lightly loaded, plans to continue to build a team of engineers around the world. “The UK engineering team will double in size, and we will also increase the research strength in China, Taiwan, China, and the United States. In the future, ARM's R&D strength will be closer to the market.â€
Han Xiaomin, an IC industry person, told reporters that the acquisition is not limited to financial support for ARM. With the layout of Softbank in communications, cloud computing big data and emerging machine learning, ARM can also expand its technology and product capabilities. Expand the broader application market.
On the other hand, the competitive situation facing ARM is also quite serious. At present, ARM has an absolute advantage in the mobile Internet era, but vendors such as Qualcomm also have very strong strength. "In addition, for future applications such as the Internet of Things market and artificial intelligence, ARM has not yet taken the lead in the market in terms of technology that is more suitable for machine learning and visual computing. It faces established vendors such as Intel and NVIDIA. The challenge of start-ups," said Han Xiaomin. This also constitutes the reason why ARM repeatedly emphasizes independence. They want to "unify all forces that can be united."
Sun Zheng’s goal is the Internet of Things
In addition to the original development of ARM, the Internet of Things is also the most talked about after the acquisition. On different occasions, Softbank President Sun Zhengyi did not hide his enthusiasm for the Internet of Things, and did not hide his expectations for ARM. After the completion of the acquisition, Sun Zhengyi publicly stated that the total number of CPUs authorized by ARM in 2015 was 40 times that of Intel (Intel). In the era of Internet of Things (IoT), this number will obviously increase.
“Sun Zhengyi is the leader in this acquisition. He has great personal enthusiasm and original dreams for the Internet of Things.†Ian told reporters that Sun Zhengyi has outlined the Internet of Things landscape in the next 15 to 20 years. Trillions of hardware devices are connected to each other, and he believes that ARM is the standard-bearer of the overall situation of animal networking.
“Sun Zhengyi once suggested that the combination of Softbank and ARM can get a platform for 1 million companies to operate.†Xie Chao, a practitioner of the Internet of Things industry and vice president of Teslink Technology, pointed out to reporters that “Softbank was previously in communication and Internet. In the future, we will use ARM's huge influence in the field of semiconductor IP to promote the industrial value chain to move up and down further, and build a more ambitious IoT ecological platform."
How will ARM pull the global IoT market? Ian summed up three points: First, ARM has released a series of products for the Internet of Things, including the Cortex-R52 processor based on the new ARMv8-R architecture, which will make it easier for business partners in the ecosystem to layout and conduct. Product production; Second, ARM will also expand the ARMmbed IoT device platform, adding mbedCloud, providing a number of functions including security use and security upgrade to help customers manage IoT terminal devices; third, ARM also Acquisition opportunities in considering new technologies in the Internet of Things.
At the same time, Ian stressed that ARM will not be a chip or platform, even if it starts to make software, it is also a software that is more practical for partners. "We will not become software experts in smart buildings and smart cities, but we hope that our software will enable partners to better develop their IoT applications."
In Han Xiaomin's view, these statements of ARM also have their deep meaning. On the one hand, in addition to several major core applications, the future IoT market will have a large number of fragmented non-standard applications. For this type of application, it will not be enough to develop huge amounts of manpower and resources for developing chips and platform products. Wise choice. On the other hand, in terms of competition strategy, this is also in the "unity of all forces that can be united."
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