Art Design Becomes New Favorite of High-end Market Appliances

Recently, the reporter went to Qingdao, the United States in Taitung, the sales site is not difficult to find the Casa Di duplex drum washing machine booth, 1.2M product height is significantly higher than other products around, particularly eye-catching. According to the site's understanding, this new product adopts a number of industry-leading technologies such as Se Duplex Balanced Ring and Steel-Integrated Structure. The performance of the entire machine is stable, low noise and other aspects reach the international advanced level, and the market share in the Gome channel is more than 10,000 Yuan. More than 80%, more than the sum of all other brands.

In understanding the response of the Casa Di Duplex drum market, the sales consultant Zhou Aiqin gave reporters a sympathy: “This product is highly accepted by the consumers so far, although the price is more than 10,000 yuan, but almost no need to recommend too much. From the customer's perspective to the purchase of the machine, the time will not exceed 3 minutes. As long as there is consumer demand, the customer is very decisive when choosing this product. At most, I can sell more than 20 units a week."

“The sales process for a washing machine that sold for over 10,000 was actually less than three minutes.” With such a curious reporter, she interviewed Ms. Wang who had just purchased Casa Di Duplex.

“I work hard with the old and fair. I often go for business trips and work overtime. Usually I need to go home and wash my clothes at night. The washing machines in my house used to be noisy. The laundry process will affect the rest of my family and neighbors. To this ultra-quiet washing machine, after the trial on site, it was found that the silence effect exceeded expectations, and there was no need to worry about laundry noise,” said Ms. Wang. At the prompt of Ms. Wang, the reporter was also surprised to find that the quiet washing machine around her was always in high-speed operation. This kind of mute effect made reporters feel excited. "Another 1.2M height of the fuselage, you can complete the operation without bending, ultra-quiet, low-vibration, in line with the operating habits of the waist design, these unique features are very impressed me." Ms. Wang added to the reporter.

Subsequently, the reporter telephoned Jiang Hai, deputy director of Gome Electrical Business Center, and Jiang Hai told reporters: “High-end washing machines have become the mainstream of consumer market in 2010. The proportion of wealthy consumers in China is growing rapidly, and high-end users are not only concerned with basic product functions, but also Focusing on the artistic design of the product, the artistic design can make the product stand out in a wide range of home appliances, and the price is not the main factor affecting the consumption of high-end users. Casa Di Duplex Roller is a high-end product with a price segment above RMB 10,000, and is sold nationwide. The situation goes far beyond our expectations."

Consumer trends experts pointed out that high-end users are more eager to pursue the artistic design and artistic design, and to pursue sensory and spiritual aesthetic experiences. They hope that home appliances will become an artwork in the home environment, and Casa Di duplex washing machines will be used as high-end home appliances. Obviously, this is obviously well understood.