The post-PC market is accelerating. For consumers, mobile internet devices (MIDs) are increasingly becoming the alternative to personal computers.
The 2011 Hong Kong Global Sources Spring Electronics Fair will be held from the 12th to the 15th of this month. During this period, there will be a large number of new mobile Internet device products, including domestically-controlled chip-driven local brand terminals.
After the PC market accelerates growth, the rapid growth of local brands brings new experiences to users. Emerging business models, innovative mobile Internet devices and applications are changing people's lives; at the same time, they also include consumer electronics and information, including operators. The industrial chain in a variety of areas of communication technology (ICT) has the opportunity to share the economies of scale generated in the personal computer market.
The authoritative market research institution Gartner recently lowered the 2011 PC shipment forecast. The report pointed out that consumer interest in mobile Internet devices such as tablet PCs has greatly affected mobile PC shipments, especially in mature markets.
Apple (Apple) greatly promoted the mobile Internet and smart terminal industries through the iPhone and iPad, and also gained a large amount of revenue (including terminals and applications) in the post-personal computer market. International brands also seized the market first. However, with the rise of home-grown master chips and the evolution of local brands, this situation is being broken.
Since the development of domestic main control chips, it has been able to provide similar performance of iPhone 4 and iPad at a lower price. What is even more crucial is that domestic chip makers often provide a turnkey solution that helps terminal manufacturers focus their attention on the design field while significantly shortening their new product launch cycle.
Benefiting from this, no matter in terms of design or creativity, local manufacturers have already realized the “going to the cottage†of mobile Internet devices through the first round of evolution, and are moving toward the high end. Especially in the tablet area, the trendy appearance, closeness to the consumer’s product positioning, various performance indicators in line with the mainstream standards, and support for popular platforms/applications signify that local brands have preliminarily acquired the strength to compete with international brands, and that they are Has a strong competitive edge.
Local Brands Pushing Hands on Core Micro HK Show RK29
In the wave of the evolution of domestic brands of mobile Internet devices, Fuzhou Rockchip Microelectronics Co., Ltd. (hereinafter referred to as "Ruixin Micro"), which moves from consumer electronics to mobile Internet, is undoubtedly one of the major promoters. Its RK2818 solution, which was launched at the end of August 2010, is now used in most entry-level tablet models in China.
RK2818 is based on the 660MHz ARM 9 processing core, and the architecture is stable and mature. It supports Android 2.1 operating system, has a variety of optimized multimedia features and supports 720P HD playback.
C114 was informed that at the Hong Kong Electronics Fair this year, Rockchip will cooperate with several customers to exhibit and promote the RK29 series of solutions. The RK29 series of solutions was previously released at the 2011 International Consumer Electronics Show (CES2011). The debut of this product with customers means that this solution has been officially launched and can be supplied in batches.
The RK29 series represents the leading performance of the domestic main control chip, which is not inferior to the international giant. RK2918 clocked up to 1.2GHz (ARM Cortex A8 core), equipped with a Neon coprocessor and 512KB secondary cache 2D/3D graphics processor, GPU has a good performance. This program supports Android 2.3 and above operating systems, supports WebM HD VP8 video encoding hard chip, supports 1080P video encoding and decoding, compatible with OpenGL 2.0 standard.
It is worth mentioning that the RK2918 is the world's first chip that supports WEBM hard decoding. This year's Google VP8/WEBM summit, Ruixinwei is also the only domestic manufacturer to be invited.
In addition, its R-Box smart TV solution will debut for the first time. The home mobile Internet device has achieved high integration of the Android system with 1080P video, network, video calls, 3D games and HDTV.
The 2011 Hong Kong Global Sources Spring Electronics Fair will be held from the 12th to the 15th of this month. During this period, there will be a large number of new mobile Internet device products, including domestically-controlled chip-driven local brand terminals.
After the PC market accelerates growth, the rapid growth of local brands brings new experiences to users. Emerging business models, innovative mobile Internet devices and applications are changing people's lives; at the same time, they also include consumer electronics and information, including operators. The industrial chain in a variety of areas of communication technology (ICT) has the opportunity to share the economies of scale generated in the personal computer market.
The authoritative market research institution Gartner recently lowered the 2011 PC shipment forecast. The report pointed out that consumer interest in mobile Internet devices such as tablet PCs has greatly affected mobile PC shipments, especially in mature markets.
Apple (Apple) greatly promoted the mobile Internet and smart terminal industries through the iPhone and iPad, and also gained a large amount of revenue (including terminals and applications) in the post-personal computer market. International brands also seized the market first. However, with the rise of home-grown master chips and the evolution of local brands, this situation is being broken.
Since the development of domestic main control chips, it has been able to provide similar performance of iPhone 4 and iPad at a lower price. What is even more crucial is that domestic chip makers often provide a turnkey solution that helps terminal manufacturers focus their attention on the design field while significantly shortening their new product launch cycle.
Benefiting from this, no matter in terms of design or creativity, local manufacturers have already realized the “going to the cottage†of mobile Internet devices through the first round of evolution, and are moving toward the high end. Especially in the tablet area, the trendy appearance, closeness to the consumer’s product positioning, various performance indicators in line with the mainstream standards, and support for popular platforms/applications signify that local brands have preliminarily acquired the strength to compete with international brands, and that they are Has a strong competitive edge.
Local Brands Pushing Hands on Core Micro HK Show RK29
In the wave of the evolution of domestic brands of mobile Internet devices, Fuzhou Rockchip Microelectronics Co., Ltd. (hereinafter referred to as "Ruixin Micro"), which moves from consumer electronics to mobile Internet, is undoubtedly one of the major promoters. Its RK2818 solution, which was launched at the end of August 2010, is now used in most entry-level tablet models in China.
RK2818 is based on the 660MHz ARM 9 processing core, and the architecture is stable and mature. It supports Android 2.1 operating system, has a variety of optimized multimedia features and supports 720P HD playback.
C114 was informed that at the Hong Kong Electronics Fair this year, Rockchip will cooperate with several customers to exhibit and promote the RK29 series of solutions. The RK29 series of solutions was previously released at the 2011 International Consumer Electronics Show (CES2011). The debut of this product with customers means that this solution has been officially launched and can be supplied in batches.
The RK29 series represents the leading performance of the domestic main control chip, which is not inferior to the international giant. RK2918 clocked up to 1.2GHz (ARM Cortex A8 core), equipped with a Neon coprocessor and 512KB secondary cache 2D/3D graphics processor, GPU has a good performance. This program supports Android 2.3 and above operating systems, supports WebM HD VP8 video encoding hard chip, supports 1080P video encoding and decoding, compatible with OpenGL 2.0 standard.
It is worth mentioning that the RK2918 is the world's first chip that supports WEBM hard decoding. This year's Google VP8/WEBM summit, Ruixinwei is also the only domestic manufacturer to be invited.
In addition, its R-Box smart TV solution will debut for the first time. The home mobile Internet device has achieved high integration of the Android system with 1080P video, network, video calls, 3D games and HDTV.
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