Solar industry promotion of new technologies should not be done overnight

The statement made by the Ministry of Housing and Urban-Rural Development unexpectedly caused an explosive impact on solar water heater companies in Haining, Zhejiang and Qujing, Yunnan. - Recently, officials from the Ministry of Housing and Urban-Rural Development said that as flat-panel solar water heater technology matures, it will encourage Support this product into the city. In the eyes of the outside world, this is undoubtedly a positive signal for solar water heaters to accelerate into the city. Subsequently, according to local media reports, Haining and Qujing related companies in the two most developed areas of the domestic solar energy industry have started to abandon their vacuum tubes and started to use flat-panel solar energy.

This sensationalism exposes the immaturity of the solar industry in China. This phenomenon has already appeared more than 20 years ago. At that time, solar water heaters rose in rural areas, which led to a large number of workshop-type enterprises and played a "high-tech" industry.

Even today, the negative impact of the solar industry has not been eliminated. At present, there are more than 7,000 production companies in the solar market, and most of them are in the stage of workshop-type development.

One obvious example is that compared with the first two rounds of winning brands for solar energy to the countryside, the 243 successful companies in the third round of the countryside at the end of 2010 have achieved 105 first two rounds in addition to 94 brands and three rounds of winning all bids. No brand new brand. Driven by the policy of home appliances going to the countryside, the solar energy heat utilization industry has encountered unprecedented opportunities for development.

However, due to the low threshold and many companies, market competition is very confusing. “In order to pursue profits, raw materials and accessories used by some workshop-style, guerrilla-style small businesses are basically based on the principle of low prices. In the first half of 2010, a group of companies set off wave after wave of price wars. Quality is not used. Qualified low-cost products to compete in the market, resulting in the solar energy industry has entered a downturn. Although solar home appliances to the countryside to stimulate domestic demand, but the fierce competition for the low quality and low prices of the streaker provides the game.

It is no exaggeration to say that in the solar energy heat utilization industry, a large number of workshop-type enterprises are deciding that “my market is my master”, and problems such as unqualified product quality, inadequate after-sales service and lack of integrity are constantly testing the industry.

It is undeniable that China's solar market space is still very alarming, according to data released by the China Solar Energy Association, in recent years, China's solar water heater production is increasing at an annual rate of 30%. In 2009, the output of solar water heaters in China exceeded 40 million square meters, accounting for 50% of the world; in 2010, the actual usage was 168 million square meters, accounting for more than 70% of the world total, China’s largest solar energy in the world. The status of water heater producing and using countries is further consolidated.

However, how to make good use of the vast market to allow this industry to enter a stage of sound development is worthy of reflection in the industry. At the same time, policy orientation is also crucial, and continuing to allow small and miscellaneous companies will only make the solar market chaotic.

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