ASUS Zhang Shuowen: Creating a new era of notebooks

IT168 Comments On September 20th, ASUS, the absolute leading brand in the PC field, officially held the 2016 New Product Launch Conference in Beijing and officially released its three flagship notebooks: Ling Yao 3, Ling Huan 3 and Ling Huan 3 Pro. The three series of products include the two most popular product lines: ultra-thin and portable (Lingyi 3) and two-in-one notebook products, bringing consumers new designs, light weight and performance in one Times notebook products. After the conference was over, we were honored to be invited by ASUS to conduct an exclusive interview with Asustek’s notebook product manager, Mr. Zhang Shuowen, and took a deeper analysis of the three new products.

Ling Yao/Ling Huan interprets new era notebooks with new Chinese names

As we all know, at the Taipei Computer Show, ASUS Ling Yao 3, Ling Huan 3, and Ling Huan 3Pro, three new products have appeared in the world, but at the time did not call the name, when the name is still continuing the ASUS ZEN series notebook The naming methods of the products are: ZenBook 3, ZenPad 3, and ZenPad 3 Pro. So why did the Asus will be presented to Chinese consumers with a brand new Chinese name at the China conference?

To this end, Mr. Zhang Shuowen said: "The reason for the name change was the market reaction to us. In the past, we have always used the English name, but the channel gave me feedback and it is difficult for users to resonate. This is why we want to name it in Chinese. It is the feedback of the market side.Asustek has its own layout in each product line, each product has its own position, like Lingyao is smart, beautiful, shining, represents a taste, is a high quality The pursuit of Linghuan series continues to pursue the ultimate, constantly breaking and seeking new opportunities and new values."

In fact, not only Asus, but also some other PC makers recently added new Chinese names. This naming approach is not only to enable Chinese users to better identify, but also to summarize the series of notebooks in the most concise terms. The essence of the spirit, Ling Yao and Ling Huan these two words think about it feel full of spirit.

Ultra-lightweight design Create a new era of notebooks

ASUS has always been pursuing the core concept of “unparalleled” in the new functional design process. The ASUS ZEN series of products consider the designs that users really need from the user’s point of view in order to promote ASUS’s ability to continuously introduce new products and provide consumers with more Fashion, thin and high-end notebook products, ASUS Ling Yao 3 new products is the case. Mr. Zhang Shuowen said, “ASUS' R&D team is building a new notebook product for consumers with the power of the precipitous.”

ASUS Ling Yao 3 will be a perfect blend of light and thin performance, with a new look for consumers to explain what kind of design a new generation of lightweight portable books. ASUS Ling Yao 3 abandoned almost all conventional interfaces, only set up a USB 3.1 Type-C interface and a headphone jack, so that the aircraft body thickness of only 12.5 inches is only 11.4mm, light weight to 910g, compared to 12-inch The new MacBook is lighter than 10g. Some people may say that such a thin and light design will make it necessary to carry the docking station and other accessories at all times. Isn't it inconvenient?

On this issue, Mr. Zhang Shuowen said, "In fact, this point is not bothersome. We can see that our docking station and other accessories are also very light and will not increase the carrying burden for going out. Back to the interface design, we previously launched the computer For example, other models of the Lingyao series will at least be equipped with a standard USB Type-A interface. In fact, the notebook computer under this top-level ultra-thin technology, including Apple's products, wants to achieve such industrial design. The compression interface can be said to be inevitable."

Intel 7-generation CPU + new cooling + long battery life ASUS Lingyao / Ling Huan new era notebook

Many people have a deep-rooted understanding of notebook products, that is, light and performance can not coexist, "high-performance represents high-calorie, ultra-thin and represents poor heat dissipation", which is why today's ultra-thin notebook is more willing to choose performance Lower, less hot Intel Core M processing. For this reason, ASUS has made a new improvement to the cooling system. ASUS Lingyao 3 uses liquid crystal polymer fans, ceramic bearings, and copper alloy heat pipe; while ASUS Linghuan 3 uses a similar 3D cooling of water cooling, using heat pipe effect To achieve a better cooling effect.

Because of having a good cooling system, ASUS three products can be equipped with a new seventh-generation Core i low-voltage processor, so that the thin and light body can have the performance of a normal notebook. In terms of endurance, it is also a point of concern for many consumers today. Regarding the 9-hour official life testing time of ASUS Lingyao 3, Mr. Zhang Shuowen said, “ Our 9-hour battery life is the result of playing 1080P videos online. In the end, the battery life obtained was not tested by some manufacturers for more than 10 hours of battery life .

In short, Asustek's three new series of Ling Yao 3, Ling Huan 3 and Ling Huan 3 Pro illustrate the attitude of Asus in the thin and light notebook market, but in today's highly competitive PC market, a good one. The product needs are time and user recognition, we have reason to believe that the design, appearance, and performance of the perfect integration of the three major series of new products will have a good market performance, let us wait and see.

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