With the evolution of consumer preferences and the transformation of consumption patterns, innovation and modernization have become essential across all industries. The kitchen appliance sector has also witnessed significant changes in 2018. Recent market visits by reporters from *Changjiang Business Daily* revealed a surge in new product varieties, with smart kitchen appliances rapidly becoming the preferred choice for home upgrades. Notably, dishwashers are gaining popularity among younger consumers, emerging as a "new favorite" in the market.
According to institutional data, the retail sales of new kitchen appliances reached 4 billion yuan in 2017, marking a year-on-year increase of 140.8%. This indicates that the emerging kitchen appliance market is on an upward trajectory. Major players like Siemens, Midea, and Haier dominate the market, holding nearly half of the market share. Traditional kitchen and bathroom appliances are in the late growth stage, expected to maintain a steady growth rate of 5% to 10%. Meanwhile, products such as dishwashers, built-in microwave ovens, steam ovens, and other less popular items are showing strong growth potential.
Shen Peng, an analyst in the home appliance and IT industry, points out that as lifestyles evolve, people’s quality of life continues to improve. The function and demand for kitchen appliances have shifted from basic cooking to more entertainment-focused purposes. Smart kitchen appliances are now a growing trend, reshaping the entire industry landscape.
In Wuhan, many young consumers are opting for smart devices like dishwashers and robotic vacuum cleaners. Ms. Yang, a newlywed who recently moved into a new apartment, shared her experience: “Compared to our parents, we consider air purifiers, robotic vacuums, dishwashers, and ovens as must-haves for our household.â€
While traditional appliances like range hoods and gas stoves continue to grow steadily, the dishwasher market has seen explosive growth. In 2017, the retail sales of dishwashers hit 4 billion yuan, reflecting a massive 140.8% year-on-year increase. With the rise of fast-paced lifestyles, automation is becoming an inevitable trend, and dishwashers are positioned to play a key role in this shift.
The development potential of the dishwasher market has not gone unnoticed. Both traditional and international brands are actively entering the space. According to *Changjiang Business Daily*, there were 43 dishwasher brands in 2017, with Siemens and Midea dominating e-commerce platforms, accounting for nearly 70% of the market.
Looking ahead, the kitchen appliance industry is entering a smarter era. As the national economy improves, residents' consumption patterns are changing, and the Chinese home appliance industry is evolving from "Made in China" to "Smart Made in China." Smart products are gradually becoming part of everyday life.
Zhongyikang reports that large home appliance companies are expanding their presence, especially online. While the top three brands in embedded appliances and dishwashers hold less than 50% of the market, the industry is still in a growth phase. Emerging segments like environmental and personal care appliances are also progressing.
The concept of "smart homes" and "smart kitchens" is becoming a major trend. Leading companies like Haier and Siemens are investing heavily in smart home ecosystems, developing cloud platforms and smart operating systems. Traditional kitchen appliance manufacturers are also upgrading their brands, embracing digitalization and creating a "central kitchen" model.
Liu Chao, a long-time dealer in the home appliance industry, noted that in the past, kitchen appliances were often considered during the later stages of renovation, requiring a month-long decision process. Now, many consumers are planning earlier and making quicker decisions. Although traditional appliances are facing a decline in overall market share, there are still opportunities at the micro level, which is why brands continue to innovate and upgrade.
Shen Peng further emphasizes that product quality remains the core of competitiveness. Younger consumers prioritize brand reputation and quality over price, making price wars less effective. If new products fail to meet consumer expectations, it could hinder the industry's progress. Therefore, continuous innovation and quality assurance are essential for sustainable growth.
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