How to buy a water purifier?

Recently, we visited the water purifier market and learned that summer is the peak season for sales of purified water products. There are many customers who come to the shops and counters for consultation and ordering. However, due to the large number of brands and mixed pros and cons, consumers often face difficulties in choice. Experts suggest that when choosing a water purifier, not only should you choose a professional water purification brand, but you should pay attention to avoid buying three products, and buying channels is also very important.

Lots of brands and complex concepts

Since consumers began to pay attention to drinking water safety, sales of water purifiers have also steadily increased. According to the data, the sales volume of domestic water purifiers in China reached 15 million units in 2010, and the annual growth rate of the household water purifiers is more than 30%. In 2012, the total industry production exceeded 30 million units, and the total sales volume exceeded 30 billion yuan. However, due to the variety of water purifiers on the market, the large number of brands and the complex concept, most consumers are confused and difficult to choose when they purchase.

"Recently, the air is not good, and the water has started to pollute again, so I would like to buy a water purifier at home." Mr. Wang, who is at the mall choosing water purifiers, told reporters that there are old people and children in the family, so he usually pays more attention to life and health. " It's not so good, so many brands don't know which one to use."

Ms. Xu also encountered the same problem. The family of three wanted to buy a water purifier but found that there was no way to start. “There are many brand names. They all say that they are good and they have many functions. They do not know which one to pick.” During the visit, the reporter found that not only the prices vary widely, ranging from a few hundred yuan to several thousand dollars, but also various concepts such as “reverse osmosis,” “ultrafiltration,” and “hydrophilic membranes,” inevitably making consumers Pick your eyes.

When reporters visited a number of shopping malls, private and private stores, and home appliance stores in the city last week, they found that the brands of water purifiers operated were as many as dozens. A self-employed official told reporters that he owns five brands of water purifiers, all of which are produced in Guangdong. There are numerous small companies that produce water purifiers, among which there are many unlicensed producers. In an online shopping mall, the reporter searched for "water purifiers" keywords. As a result, there were nearly 500 items with different brands, and prices ranged from a hundred dollars to several thousand dollars.

It is understood that the current domestic water purifiers sold on the market are mainly divided into two types according to their use. One is only installed in the kitchen for water filtration in the kitchen; the other is the so-called central water purifier installed in the house. At the main water valve, all water in the house can be filtered before use. According to statistics, in 2012, there were about 1,500 water purifiers in China, and as of now, the brand of water purification has exceeded 5,000, not counting the water purifier brands imported from abroad. The market competition shows a fierce degree of competition. .

Professional water purification technology is king

An industry source disclosed to reporters, "There are probably two or three thousand brands in the five or six thousand brands. There is no relevant approval from the health department at all." The person said that if a water purification equipment is qualified, it needs to see whether the national health department is This machine issued a water treatment approval. Consumers of this approval can ask the dealer to come up with it. If not, it proves that the water quality of this machine is difficult to meet the inspection standards of the health department.

There are so many brands of clean water. Some companies with no legal registration, no core technology, and no business license are involved. There are also some fake foreign brands under the banner of the United States, Germany, and Australia that are sold on the market. In this regard, A engaged in sales of water purifiers for more than a decade. O. Smith water purifier Zhucheng store Ji manager told reporters that as the market matures, will inevitably eliminate some of the weaker small brands and fake propaganda shoddy brands, consumers do not because of some unqualified products because of waste, on the market quality Safe water products are not trusted. "I believe that companies with professional water purification technology will be welcomed by consumers, and also call for clean water brands should pay more attention to the development of water purification technology for the benefit of the whole society." Kyrgyzstan said.

Sha Jianguo, manager of Qingdao Haier Strauss Water Equipment Co., Ltd. Zhu Jiang, told the reporter that “The water purification technology is the king to achieve core competitiveness.” Sha Jianguo said that the main function of the water purifier is clean water, so consumption The purchaser must pay special attention to the water purification technology. A water purifier with advanced water purification technology can overcome the family water purification requirements. A truly competitive water purification leader brand can stand out from the list of innumerable water purifier brands and enjoy a stable market share, which is inseparable from its professional brand and leading clean water technology.

Buying channels is also important

During the interview, some members of the public disclosed to reporters that there are now many small manufacturers because of low brand awareness, in order to open up the market, businesses directly into the community to sell. "Their level of technology is still not to say, after-sales service is probably very difficult to protect." Citizen Li told reporters that he had bought a factory water purification device sold last year, "the price is indeed cheaper than the mall," but this year is ready When replacing the filter element and the filter membrane, the small factory failed because of operational difficulties, and the “purchased water purifier turned into a one-off.”

This reporter learned that the current well-known international water purifier brand in the water purifier market is the United States. O. Smith, Yikou, Mul, Dalton in the UK, Shuili in Germany, Enmalt, and other well-known brands in China include: Guanyuan, Haier, Midea, Angel, Plumber, Lisheng, Kang Fule and so on. “These more well-known, larger brands of products usually have professional LOGO logos and anti-counterfeit signs, located in stores and shopping malls in the area will also be equipped with relevant after-sales service personnel to protect the professional after-sales maintenance and filter, filter Membrane replacement.” Mr. Po, sales manager of Wujiao Home Appliances Market GUANYUAN Water Purifier, briefed reporters.

Bu Pu suggested to consumers that when purchasing water purification products, not only should they choose a professional water purification brand, they should pay attention to avoid buying three products, and at the same time pay attention to buying from formal stores and regular shopping mall counters to ensure good after-sales service and After-sales maintenance.