Huawei's first smart watch, HUAWEI WATCH, was officially launched in China on December 9. Huawei adopted a strategy of simultaneous online and offline sales. Earlier, this watch has achieved great success overseas. After entering the Chinese market, according to the previous 2 million reservations, the December 9th Huawei offline store lined up and the Huawei Mall, Tmall, Jingdong and other platforms for a short time. Looking at the sight of the product being sold out, Huawei's smart watch is expected to rival Apple's Apple Watch and even surpass Apple's record-breaking sales.
This is not a blind self-confidence of domestic smart hardware products, but a comprehensive consideration of consumer expectations for smart watches and Huawei's market response to overseas forecasts. In the industry's view, the HUAWEI WATCH harvest market is mainly based on the following aspects:
First of all, the product has "development responsibility", the round dial design is more beautiful, and more popular with consumers; secondly, the watch is smart enough, with navigation, offline payment, WeChat, heart rate monitoring and other functions, although there is no Apple Apple Watch feature, But there is a price advantage. In the pursuit of minimalist life, the right amount is more likely to impress consumers; finally, Huawei watches have a strong enough battery life, up to 2 days of battery life, killing the smart watch brand that is generally only 8 to 12 hours in the market.
The above is a strong guarantee for the rapid development of HUAWEI WATCH in the Chinese market. With the gradual heat of HUAWEI WATCH, the domestic market of wearable devices, which is already quiet, is expected to sweep away the opportunity of the end of 2015 and achieve new life in 2016.
Earlier, Google Glass and Apple's Apple Watch both brought a short-term boost to the industry, but limited by product price, appearance and performance, Google Glass and Apple Wacth did not bring the hot wearable device market, which is mainly Because: First, the technology giants only test water wearable device products, and have not made long-term plans for wearable devices, so it is difficult to open the market; second, because the market has not seen improvement, the industrial chain is difficult to improve, which is It restricts the industrial R&D process; thirdly, the manufacturers copy into the wind, lack innovation, and the market has no vitality.
In summary, the key to the development of the domestic wearable device industry lies in the three aspects of enterprises adjusting their mentality, building an industrial chain and strengthening research and development. This year, China introduced policies to encourage the development of intelligent hardware. As an important part of intelligent hardware, wearable devices are expected to receive favorable policies. Under the policy affirmation, the above problems in the wearable device industry are expected to improve. Coupled with the hot sale of Huawei watches, the policy and market are both positive, the development prospect of China's wearable device industry is worth looking forward to.
According to the research institute, the global wearable device market will reach 84 million units in 2015, of which the Chinese market will reach 48 million units and the market size will be 19.2 billion yuan. The domestic wearable device industry has already stood at the key node of development at the end of 2015. It is expected that there will be a completely different development in 2016 and the market scale will expand rapidly.
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