On March 28, 2017, IMAX (NYSE: IMAX) and Warner Bros. Home Entertainment announced the signing of a new virtual reality (VR) joint investment and production agreement, based on the upcoming launch of Warner Bros. Pictures. The much-anticipated Hollywood blockbuster produced and launched three high-quality interactive VR experience films, including Justice League and Neptune, and the specific information of the third film will be announced later. The two companies plan to launch one VR experience film each year. The Justice League VR experience film will be released first in the end of 2017. All VR experience films will be the first to enter the IMAX VR Experience Center exclusively, and will be released on other VR platforms including home entertainment and mobile phones after the window period.
The IMAX VR fund announced at the end of 2016 was jointly raised and established by industry leaders in media, entertainment, technology, and other fields to develop high-quality content that can be widely used in the emerging industry of VR. The fund will invest in supporting the production of about 25 VR interactive experience content over the next three years, with a focus on high-end and phenomenal production by Hollywood filmmakers and directors to further expand IMAX's existing list of films and games. Publishers and other excellent content developers work together. The fund's investors include IMAX, IMAX China, Acer, CAA, Chinese Cultural Holdings Group, Rennes Group, Shadow Capital and WPP Group.
The center will be located in commercial multiplex cinemas and shopping centers and other independent commercial venues. It will use IMAX's proprietary new modular design, which includes multiple "experience cabins" to allow multiple players to interact and enjoy exciting events. , mobile VR experience. The experience cabin is designed to optimize the user's mobility and interactivity in the virtual environment. No matter whether it is a single user or multiple users, it can be adjusted according to the specific experience content.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
IMAX Cinema
In January of this year, IMAX opened a pilot IMAX VR flagship experience center in Los Angeles and achieved a strong opener performance. In the coming months, IMAX will open at least five IMAX VR Experience Centers in New York, California, the United Kingdom and Shanghai. IMAX plans to use these pilot centers to test some important factors, including overall user experience, pricing models, and VR content types. If successful, IMAX hopes to promote the concept of commercial multi-cinema and commercial venues including shopping centers and tourist attractions worldwide. The IMAX VR fund announced at the end of 2016 was jointly raised and established by industry leaders in media, entertainment, technology, and other fields to develop high-quality content that can be widely used in the emerging industry of VR. The fund will invest in supporting the production of about 25 VR interactive experience content over the next three years, with a focus on high-end and phenomenal production by Hollywood filmmakers and directors to further expand IMAX's existing list of films and games. Publishers and other excellent content developers work together. The fund's investors include IMAX, IMAX China, Acer, CAA, Chinese Cultural Holdings Group, Rennes Group, Shadow Capital and WPP Group.
Warner Justice League will have IMAX VR experience
The IMAX VR Experience Center uses location-based high-end VR technology to deliver an unparalleled IMAX VR viewing experience to the audience. The experience combines high-end technology and world-class content in a unique way. Users can experience and experience new worlds immersively and truly, and walk around and enjoy the fun. It also resembles the unique first-rate viewing experience provided by the IMAX® theater to the audience. With pioneering VR helmet technology, 360-degree sound effects and sophisticated space tracking technology, players will instantly move to a new virtual world, and the true feelings obtained will exceed imagination. The center will be located in commercial multiplex cinemas and shopping centers and other independent commercial venues. It will use IMAX's proprietary new modular design, which includes multiple "experience cabins" to allow multiple players to interact and enjoy exciting events. , mobile VR experience. The experience cabin is designed to optimize the user's mobility and interactivity in the virtual environment. No matter whether it is a single user or multiple users, it can be adjusted according to the specific experience content.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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