OFweek smart home network news: According to the voice of economy, "World Financial" report, every year in March and April is the concentration of television new release period, this year's killing is even more violent. In the face of consumption upgrades, many manufacturers have played the "artificial intelligence" concept. But how far is the user's living room from artificial intelligence?
New and old brands gather for this spring
This spring, the television industry is bustling. On March 29th, LeTV launched the Unique series of high-end products, followed by millet, and other Internet TV manufacturers such as the micro-whales also launched new products. At the same time, traditional home appliance companies such as Sony, TCL and Changhong are not far behind. Dong Min, vice president of Ove Cloud Network, said that the influx of new brands has made this industry more lively.
Dong Min said: "From 2015 to 2016, the domestic television industry has increased 15 new brands. This year's excitement is even better than before."
In fact, the outbreak of this year’s new products is essentially another round of competition after the industry has reshuffled cards. When Internet TVs occupy the living rooms of most emerging families, traditional home appliance manufacturers cannot maintain calm. Data show that 2016 In the Chinese TV market, the penetration rate of Internet TV reached 84.7%, which has become the standard for consumption.
Competitive Bottom Line Manufacturer "Tears Face"
Competition between manufacturers is also more tragic. For example, starting from April 1, a brand official Weibo released four warm-up posters titled "Don't be bored," "Let's go through," "Take medicine," and "This is over." With the theme of “Lok's medicine and playâ€, it shows that the new product has a clear price advantage compared to LeTV with the same size.
In the past, no matter how secretly soldiers met each other, at least on the surface, they still called each other “friendsâ€. It was the first time such a naked attack. From one side, it also confirms the current level of competition in the industry. In this regard, LeTV’s new marketing leader, Renjian, is also very helpless: “I think this is a bottomless competition, and we have already refrained from responding. A company can do its job well and users will naturally use it. Foot vote."
According to the “Universal Bear†of science and technology media people, LeTV is tempted and attacked: “Before 2012, when LeTV started to be a TV and subverted the traditional TV industry, there were an endless stream of 780 Internet TV brands. Now these are Most of the brands have disappeared, and these new and old television companies can not help but enjoy a share of the music LeTV when they are in the top spot. However, in fact, the Internet TV brand pattern has actually been set on the market. Let's consider LeTV as the present mass. There is no way to pull it down from the top position in the industry because the shuffling is over."
"Low-cost and low-price" becomes a new feature
Not long ago, Xiaomi Company also released new products. The price of a 43-inch TV is only 2,099 yuan. For this product, science and technology from the media person "universal big bear" believes that under low prices is a low-profile reality. “This is not a flagship product but a low-end product that Xiaomi released this time. It is neither good-looking nor bulky, and its configuration is relatively low. The voice recognition function can only be said to be a livelihood. The main use is voice recognition and sogou. ask'."
In the past, the new products launched by Internet brands were mostly high-configured, low-price or cost-based. What is the purpose of "low and low price" of millet today? Dong Min believes that this reflects a new feature of the industry. “Panels account for about 60% of the cost of the entire TV. In the past year, the prices of some panels have risen by 50%. All brands will introduce some low-cost models under cost pressure. Second, some brands have already had a dividend. During the harvest period, big sales channels must now be made. To do more product categories, some low-cost televisions will come out."
Artificial intelligence takes more time into the living room
In addition, a feature of this round of new product launches is that various manufacturers generally pay attention to artificial intelligence. Many brands have unanimously released Internet TVs with voice interaction capabilities, and have pushed artificial intelligence voice technology to the front desk. Although some people in the industry believe that the practicality of artificial intelligence needs to be strengthened, Dong Min still said that artificial intelligence is still in its infancy in the Internet TV industry and that it would leave more time for TV manufacturers to enter the user's living room.
Dong Min said: "Looking at the development of artificial intelligence depends on whether or not human-computer interaction can be seamlessly connected, whether there is sufficient content in terms of choice, and whether there are enough diversified things to match artificial intelligence."
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