After a few years of smart home industry, OFweek smart home network industry is gradually out of the fuzzy zone, entering the window period before take-off. In the past, the smart home industry has entered all cross-border players. However, due to the lack of interconnection between products, there are bottlenecks in data exchange between different terminals. This has led to the phenomenon of user-centric smart homes that are frequently isolated islands, but after many years of The development that comes and the problems that limit the development of the industry are being broken. Recently, Konka Group announced that it has signed a strategic cooperation agreement with China Mobile Hunan Corporation to jointly launch the “Smart Home Strategic Cooperation†project. The two parties will jointly promote the smart home industry into a new development pattern through such measures as resource integration, complementary advantages and open content sharing. , To provide users with richer, higher quality, more convenient and smart home technology life enjoyment.
Open and collaborative, smart homes
It is undeniable that the smart household industry has shown a slow trend, far less quickly than people expect. At present, from Microsoft, Google to domestic Haier, Konka, Ali, Xiaomi, and LeTV, all the big crowds have swarmed into the land of smart homes. However, it is not entirely satisfactory. In addition to a certain scale of hardware products such as TV boxes and smart TVs, the smart home industry chain based on the living room scene has not yet formed a climate. The homogenization of product competition and the phenomenon of different members acting independently are more prominent. . This makes the entire smart home industry look like a gold mine, but it is actually a tough bone.
The strategic cooperation between Konka and China Mobile’s Hunan company has successfully “relieved†the smart family industry. According to the contents of the cooperation agreement, both parties will rely on the broadband network in the context of “big connection†and use intelligent hardware as the core to achieve “interconnection and interoperability†between smart TVs, ice washing and mobile phones and other appliances to solve the Internet of Everything scenario. Under the "connection" and information exchange problems of smart homes, and breaking the boundaries between different hardware, different networks, different enterprises, and different applications, a unified, open and intelligent family industrial value chain is formed, and efforts are made to break through the ceilings that plague the development of the industry.
“Konka is a pioneer in the home appliance industry. When the industry is undergoing major changes and may cause disruptive changes, Konka is willing to take the initiative to promote the industry's innovation and development.†Chang Dong, Chairman of the Board of Directors of the Konka Group and President of the Multimedia Industry Division The conference stated that “Building a smart home with smart TV as the core strategy of Konka in the next few years will focus on the convergence of products and resources around this core and eventually realize the goal of intelligent Internet of Things for home appliances.â€
The significance of this cooperation is reflected in the three levels of the smart home industry. The first is the infrastructure of the smart home industry. It is well-known that in the age of interconnection, connectivity is the necessary infrastructure for the next era. In particular, after video has replaced text and graphics as an important carrier for users to obtain information and services, the requirements for network bandwidth have become more and more demanding. After cooperating with China Mobile, Konka will provide customers with better, faster, and more stable broadband services through optical fiber networks to meet the needs of online shopping, distance education, and entertainment for movies and TV dramas in the future.
Second, Konka is transforming from single hardware sales to strategic development of “hardware + software terminal + user investment control + financeâ€. Through the joint move of Magic 100, it is possible to share the content resources of China Mobile on the content side, presenting users with Ultra HD The movie theaters and more exciting programs allow users to enjoy the ultimate service of “cloud+end†TV, computer, and mobile phone viewing in the living room environment, realizing multi-screen, multi-screen, and application migration.
Third, Konka and Hunan Mobile reached a cooperation to achieve the sharing and linkage of their product resources, channel resources, and marketing resources to form a stronger “potential energy†and accelerate the conception of a smart home. For example, the two sides launched the "Buy Konka 4K TV, send mobile broadband," and other activities, with a 55-inch Konka 4K TV, for example, the market retail price of 4399 yuan, as long as mobile and family packages, only 3999 yuan can be put TV can be used to move home, but 50M mobile fiber broadband can be used for free for a long period of time, and Magic 100 and 4K Internet TV services will be presented. This "binding" of products, markets, channels, etc., can accelerate the penetration and popularization of users.
Open trillions of smart family feasts, service operations are an important part
In the face of a smart home industry with a trillion market capacity, Juniper Research once predicted that by 2018, the global smart home market will reach 71 billion U.S. dollars, and the Chinese market will account for 32%. With the gradual unification of industry standards, the breaking of boundaries between different devices, different networks, and different applications, as well as the completion of mature and systematic platforms and big data services, the smart home industry will enter a new round of growth. The most critical part of the first phase is user-centric operational services.
For the home appliance industry, which has traditionally used hardware as its business model, it has become imperative to transform from selling hardware to the operator of home Internet content and services. In the process of transformation and upgrading of Internet-oriented services, after years of exploration and practice, Konka has formed a mature business, product, and business model layout, and accelerated the promotion of Internet content and service strategies centered on smart TV terminal screens. Landing roots.
In the past, considering the competitiveness of the smart home industry, sales and market share of smart terminals were a major factor, but today's user operating metrics and application coverage have become key factors. The data shows that the current active users of Konka's smart terminals exceed 612 million, the monthly active users exceed 10.41 million, and the accumulative terminal exceeds 11.84 million. Active users are still improving.
At the strategic level, Konka is also developing an open ecosystem based on terminals, content, and networks. This time, it has reached a strategic cooperation with China Mobile Hunan Corporation to consolidate the infrastructure of network bandwidth, build a stable and high-speed connectivity, and at the same time introduced China Mobile's rich content resources, further perfecting Konka's smart home industry ecosystem. Earlier, Konka and China Mobile's Michao Video reached a new chapter in the dual-screen viewing of TVs and smart phones, and also introduced more family living room partners. Earlier, Konka and Tencent Video, iQIYI, Wah TV, Youpeng Video, Alibaba, Youku and others explored a variety of open cooperation models, and built a content ecosystem based on user operations to provide home users with content. Rich, high-quality, convenient living enjoyment.
Return to the big screen, Konka completes the accelerated run with brand rejuvenation
In the past few years, the debate surrounding who is the “protagonist†in the smart home industry has intensified. From television boxes to routers to today’s smart TVs, the smart TV-based big screen is returning to the heart of the smart home industry. Chang Dong, assistant chairman of the board of directors of the Konka Group and president of the multimedia industry division, said that it is entirely possible for smart TVs to become the center of smart family life in every ordinary Chinese in a few years, because the big screen represented by smart TVs contains family ownership. The public nature of members can better reflect the family's sharing and better fit the living room scene.
In addition, the smart TV hardware itself is continuously upgraded and can bring an immersive full viewing experience. This is the essence of the smart home. Konka continues to introduce the most cutting-edge OLED TVs and 8K TV products, equipped with a wide color gamut 8K ultra-high resolution LED screen, will provide consumers with ultra-shocking visual effects, to provide users with ultimate speed, ultimate visual enjoyment . Chang Dong, assistant chairman of the board of directors of the Konka Group and president of the Multimedia Industry Division, said that this has created even greater possibilities for the promotion of smart TVs into smart home industry centers and can carry more diverse applications such as education, games, entertainment, and online shopping.
Undoubtedly, the rise of the smart family industry is naturally inseparable from the return of young consumer groups. Whether it is the operators of China Mobile, or home appliance brands such as Konka or Haier, or Internet companies such as Ali, Xiaomi, and Tencent, they all group young people into mainstream users. After experiencing the explosion of PC-based Internet and mobile Internet, they are gradually returning to the living room. In particular, with the increasingly rich and mature application ecosystem as the core of smart TVs, the user's mass and commercial value of the large-screen ecology have grown. Will be reflected.
To this end, Konka is also completing a brand rejuvenation. Whether it is titled "China and List" music or sponsoring the Jiangsu Suning Tesco football team, it reflects the brand's business philosophy of "tribute" to young people. Younger is just a part of it. For the home appliance giant Konka, it is facing an important turning point for the industry. Content services, user operations, brand upgrades, cross-border collaboration, etc. are all exerting force, and an accelerated effect will surely usher in more. Great room for development.
Variable Frequency AC Power Supplies
The VFP series AC Power Supplies are high precision, high efficiency, low THD adjustable AC power supplies that converts the input mains power through AC→DC→AC conversion, and gives a pure sine wave AC output with adjustable voltage & frequency within a certain range. Also known as Variable Frequency AC Power Source.
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