"The Age of Quality" - Sharp Makes a Good Screen

In 2017, with the "craftsmanship spirit" written in the government work report again, China's economic development ushered in the "quality era", a group of middle-class consumer groups that are more rational and willing to pay for high quality are rising, and China's home appliance industry is also Faced with a new round of industrial upgrading and transformation, however, the household appliances market is facing the reality that the rising cost of the upstream panel is fierce, the profit of traditional home appliance retailers is reduced, the products are highly homogenized, consumers are fatigued by fatigue, and competition forms are clamped down. Before the golden period of upgrading, home appliance companies need to adhere to the “craftsmanship spirit” of excellence, and promote product upgrading and transformation in order to seek a better way to break through.

Based on the current market where consumer demand is constantly upgraded, product features and technology are updated, the new growth point of the household appliance industry lies in tapping consumers' quality consumer demand. In the past, some companies’ bottomless "price wars" have long failed. This has led to slowdown in the technical performance of television products and seriously damaged the sound development of the industry. As a century-old goldsmith, Sharp has never stopped pursuing cutting-edge technology and original design. With the sincerity and creativity to drive quality innovation, Sharp has created the trump card of technical solo dance – Sharp Screen. Sharp has succeeded in the LCD TV industry with its own technological advantages. The world recognized "Father of LCD".

Ingenuity beat product quality

When it comes to Sharp Screen, people’s first impression is the guarantee of quality and synonymous with high-end quality. The screen of a TV largely determines the quality of the picture, and the quality of the TV screen depends on the panel material. The birth of Sharp's screen came from Sharp's ultimate pursuit of product details and constant polishing. Do not play fancy gimmicks, Sharp focused on the screen picture quality, advance to create a ten-generation line LCD panel 堺 factory, each panel at least 300 processes, using hardware technology to redefine high-quality LCD panel. Its display effect, excellent quality is still the best in the world so far, and it is passed as the industry myth.

More than that, Sharp never stopped for the true picture quality. Not only has the panel technology been studied to the extreme, their vision has also turned to image processing technology. Sharp's technical team discovered during the R&D process that traditional three-primary panels made of red, green, and blue had many limitations in reproducing the “natural colors”, such as the bright yellow of sunflowers, the color of clear green sea, and the traditional three primary colors. The panel can not fully perform. Sharp's team is determined to improve this issue, and finally created a "four-color technology" that incorporates bright yellow in the three primary colors. It has superior color reproducibility and avoids the "brilliant but not true" color that many televisions easily appear.

Higher than standard self requirements

For Sharp, the spirit of craftsmanship is to keep Sharp's standards above industry standards. Sharp has established strict standards for manufacturing processes, quality control, and process management. It strictly implements standards and has guaranteed and controlled production processes. Just like the sharp screen with outstanding color, in addition to the blessing of the exclusive image processing technology, there is a little-known coloring technology standard that lasts for half a century and is most suitable for human eyes. To this end, Sharp's technical team has made numerous adjustments and tests, and several experts have repeatedly determined that they have finally found a most accurate gamma curve. The machine that is debugged by it can make the dark field clear and the bright field undistorted. Achieve the best results without compromising eye fatigue. Every Sharp product after this will be strictly tested using this curve as a standard before entering the production line. A slight discrepancy will be returned. This curve ensures that Sharp can maintain the same benchmark for all screens for 44 years, and is the best interpretation of Sharp's attitude towards excellence.

Focus on quality brand image

Without detail, there is no quality; without quality, there is no brand. Sharp's pursuit of craftsmanship is not only craftsmanship, but also personality ingenuity. In order to ensure the quality of TVs and ensure the safety of users, Sharp has built a whole set of solid nine quality safety testing systems over the years, including high temperature, low temperature, high humidity motion test, normal temperature aging test, vibration test, base flip angle test, electrostatic test, Wall hanging test, lightning test, power supply drop test, drop test, Sharp insists only qualified products passed these safety performance tests can be delivered.

Faced with increasingly fierce competition and constant escalation of consumer demand, the pattern of the TV market has quietly changed, and the era of quality as king has arrived. Returning to the spirit of craftsmanship is an inevitable requirement for the transformation and upgrading of home appliance companies. Only those companies that use the most steadfast technology-based techniques to polish details with sincerity and creativity can create products that have a temperature, a soul, and a consumer's ability to move.