Luo Qingqi: It is only a matter of time before China's white electricity industry dominates the world.

The global spread of the financial crisis is changing the pace of development of the real economy. At this time, the global white power industry has also ushered in a new change: the white power industry sectors represented by Europe, the United States, Japan and South Korea companies have fallen into the market In the midst of the recession, China's white-electricity industry has set off a new wave of expansion in the global market.

After accelerating the global expansion of Chinese enterprises, it reflects the trend of the global white power industry. How will the global white power industry structure evolve in the future? The reporter interviewed Mr. Luoqing Qi, a specialist in home appliance industry and a senior director of Pall Consulting.

The Chinese market dividend is just beginning to show: According to publicly available data, the development of China's white power industry experienced a brief period of adjustment in 2012. Some households believe that the Chinese market dividend will end when domestic demand stimulus policies such as home appliances to the countryside have ended. Is this correct?

Luo Qingqi: I think China’s demographic dividend is not facing an end, but it is just beginning to show up. In the very long time to come, China will still be the world's most dynamic market and the largest single consumer electronics consumer market. From the perspective of market growth, as urbanization continues to accelerate, rural areas will usher in a wave of agricultural industrialization. Changes in the income structure brought about by the increase in production efficiency will play an important role in stimulating consumer demand in rural areas. According to the country’s announced revenue doubling plan, the future Chinese market, especially the rural market, will still maintain a relatively large demand volume, which is the basic plate for the stable development of the Chinese home appliance industry.

European and American Enterprises Difficulties in Breaking the Cost Structure Difficulty Reporter: In the context of the global financial crisis, most European and American companies are trying to solve difficulties by closing factories and laying off staff. How do you view the future development prospects of European and American white-electricity industry sectors?

Luo Qingqi: The current market recession in Europe and the United States in the white goods industry is a structural recession. It is difficult to get these companies out of the current market difficulties by relying on simple link optimization. Judging from the market environment, the aging of the population in Europe, America and Japan and South Korea is accelerating. Taking Germany as an example, the elderly aged 65 or over now account for 21%, and by 2060 this proportion will reach about 34%. The result of the accelerating process of population aging is the relatively limited market capacity and the rapid and high cost structure of the entire industry.

Transfer of manufacturing capacity is a false proposition. Reporter: In recent years, white- and-white enterprises in Europe, America, Japan, and South Korea have shifted their production capacity to Southeast Asia, South America, and other regions. Does this mean that the cost advantage of the Chinese market disappears? What impact will this have on China's white-power industry? ?

Luo Qingqi: Transfer of some manufacturing capacity to Southeast Asia, South America and other regions is only an attempt by European, American, Japanese and Korean companies seeking to optimize the global industrial layout. From the perspective of global industry operations, China is still the world's most important product manufacturing base.

In terms of the global scope, there is no problem of losing the advantages of the Chinese market segment cost-price system, but the continuous strengthening of the cost advantages of the Chinese industrial sector in the future.