[Text / reporter He Xingling] NVC storm gradually subsided, as the mainstream brand of the commercial license, NVC is affected by the "NVC storm" can still complete the previously set LED strategic goals? How to consolidate the dominance of the lighting industry? With these questions, the reporter of "Lighting Market" visited Chongqing NVC Lighting and had an in-depth exchange with Hong Xiaosong, general manager of NVC Lighting R&D.
End the "internal" power struggle
It is understood that since Wu Changjiang returned to NVC lighting, NVC Lighting has resumed normal operations across the board and its performance has rebounded rapidly. With the arrival of the lighting industry at the end of the peak season and the outbreak of sales of NVC channels, NVC's market sales have been quite successful, and the amount of orders placed in a single month has reached a historical peak.
The faults that have occurred in NVC suppliers and internal management have also been restored. After experiencing internal power struggles, some of NVC’s channel vendors began to look for new LED brands. Should NVC respond?
"We are very confident in the LED strategic goals put forward after the reunification of General Wu. We also understand the ideas and concerns of the dealers at the time, but now the storm has passed and everyone is very united. We have completed 600 million in one month. The order, which fully reflects the cohesiveness of NVC lighting. Our partners and suppliers will always stand together with NVC," said Hong.
In addition to the successful bid for the “National High-Efficiency Lighting Bidding Projectâ€, NVC Lighting also won the bid for “2012-2013 National First Financial Lighting Product Financial Subsidy Promotion Project†and received 300,000 orders. It can be seen that NVC Lighting has a strong brand influence, rapid response product development capability and obvious channel advantages. In addition to the recent favorable government policies for the lighting industry, NVC Lighting will once again achieve a major market share breakthrough. So how can NVC consolidate its dominance in the lighting industry?
Hong Xiaosong, General Manager of NVC Lighting
Launched "Responsible" products
As a mainstream brand of commercial photos, NVC currently produces the most complete LED products in China. As early as 2007, NVC Lighting has begun to involve LED lighting products. NVC Lighting LED front view series, covering LED light source, LED ceiling light, downlight series, LED grille spotlight, LED track spotlight, LED outdoor products, a total of more than 100 varieties, more than 300 models of LED products. The new Fengjing LED series launched recently has broken through the unfavorable factors of small illumination range and high price of traditional indoor lighting products. Before the break, the LED bulbs have a small illumination angle, and the lighting effect is comparable to that of incandescent lamps. Sales of lighting LEDs continued to grow.
NVC has been researching and developing new products. "And NVC will never launch the so-called 'Zhongshan goods' and 'cottage goods'. We must launch products that are harmless to users, quality-assured products, and responsible products. "General Manager told reporters this way."
NVC has set up a research and development center in Shanghai, which is mainly responsible for NVC's research and development of light sources and electrical appliances in the global market, especially the development of new energy-saving products, including energy-saving lamps, electronic ballasts, straight tube fluorescent lamps, HID lighting systems and LED lighting. system. It also cooperates with universities such as Tsinghua University, Fudan University and Harbin Institute of Technology to realize the integration of production, learning and research. At the Huizhou base in Guangdong, NVC has established a lighting laboratory in accordance with international standards. The product quality testing level is synchronized with the international standard to ensure the product quality is excellent and stable. The factory pass rate of the product is guaranteed to be above 99.5%, and the high quality light source and electronic parts are adhered to. Materials and processes, light efficiency design requirements are generally higher than domestic energy efficiency standards.
Continue its competitive advantage
NVC's competitive advantage is reflected in five aspects: The first is cost performance. After years of accumulation and continuous investment, NVC has established a sound product development system. NVC has established a research and development center for light sources and electrical appliances in Shanghai. It employs well-known domestic electric light source experts and lighting experts as consultants for R&D centers to develop cutting-edge technologies in the field of lighting.
The second is the scale effect. Now one of the LED problems is the price. NVC applies new technology to the products, gradually reducing the price of LED products and achieving scale effect.
The third is the management level. NVC has a high level of management. It strictly demands itself and strengthens management to protect the interests of dealers and consumers.
The fourth is the partner. NVC has its own principles and requirements in selecting partners. First of all, it is necessary to be responsible for the society. This is the prerequisite for selecting partners. Secondly, enterprises with leading technology, large scale and quality assurance in the industry will become NVC partners. Finally, suppliers must have certain Strength must be investigated by NVC suppliers before they can cooperate with NVC.
The fifth is to meet the needs of "customers". The so-called "competitiveness" is not compared with some enterprises. NVC is more concerned with the needs of customers and the experience of customers. Since its inception, NVC has been paying attention to what kind of lighting and what kind of lighting products customers need, and we will do our utmost to meet the needs of our customers. For example, commercial customers have the needs of commercial customers, furniture customers have the needs of furniture customers, and industrial customers have the needs of industrial customers. Therefore, we integrate “understanding of light and understanding of customers†into our products to meet the needs of different customers.
Develop excellent strategic goals
NVC has set a strategic goal since its inception - we want to create a world brand. The world brand does not simply mean selling the product to the whole world. To judge whether a brand becomes a true world brand, the best criterion is to see if it is respected by consumers all over the world. In order to achieve such a goal, NVC not only has to do a good job in product, quality and service, but more importantly, to be a responsible enterprise. This includes NVC’s responsibility to the country. NVC is to become a representative of the Chinese nation. Shi. Based on this sense of responsibility to the country, NVC does not dare to slack off when doing business, and strives to be at the forefront of the world's lighting industry, and never do anything that endangers the national character.
Through ten years of hard work, NVC has become China's number one, and the future goal is to create the industry first. NVC is constantly achieving results and is constantly approaching its dreams. NVC's medium- and long-term plans will let employees know that NVC's commitment to allocating shares, improving treatment, and improving welfare has always been said to be done. These systems allow employees to truly see the feedback from employees. This is where they are convinced.
Revelation: Unity will make a company stronger and stronger. In the face of contradictions, first of all, to be standardized, to use systems and processes to manage; secondly, to do a good corporate culture, everyone belongs to a team, must stand at the same height, take the company's interests as a starting point; finally, if there is Disagreements and contradictions, do not intensify contradictions and make them more and more serious. They must fully understand things and create conditions for communication and communication for both parties in a timely manner.
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