At present, the led panel light market has become a huge "cake" for major brands to compete for, but if enterprises want to occupy and continue to expand this "cake" in the long run, they must have more from price, materials, technology and channels. effort.
First, where is the price?
In recent years, the market demand for led panel lights has continued to expand, and the market has become more popular, and its market share has been continuously increasing. With the maturity of LED panel light technology, chip prices continue to standardize and decline, LED panel light prices have been from the first few hundred dollars to 200 yuan today. For the moment, is the LED panel light still "high on"? The following is the price statistics and analysis of LED panel lights for 12 domestic brands.
The terminal price is generally high.
Among the 16 different power LED panel lights surveyed, the terminal price is more than 100 yuan, accounting for 75%. According to a platform survey conducted in many markets across the country, at present, the prices of led panel lamps of various well-known brands are generally high, and the recent decline is not large, and even consumers call it “Gao Da Shang†products. The price of LED panel lights such as Op Lighting, Guoxing Optoelectronics, Zhaoxin LED, and Yongke Optoelectronics are all high.
Among them, the price of the LED panel lamp of Op Lighting is relatively high, and the price of the side-emitting 20W panel lamp and the direct-lit 36W panel lamp are 407 yuan and 550 yuan respectively, which is one of the few high prices in the terminal market. In addition, Yongke Optoelectronics direct-lit 25W LED panel light is priced at 450 yuan, and its price level is comparable to that of Op Lighting. The price of Yongke Optoelectronic Direct 9W LED panel light is 130 yuan, which is for many consumers. Words are still high consumer goods.
The side illumination is more expensive than the direct type.
At present, in the domestic lighting market, in terms of market share and popularity, the side- emitting LED panel light has a higher price than the direct-lit LED panel lamp. According to statistics, among the 12 brands surveyed, there are 10 brands that produce side-emitting LED panel lights, and only 7 brands that produce direct-lit LED panel lights. Zhang Linsen, general manager of Zhaoxin led indoor lighting division, introduced that the side-emitting LED panel light has the advantages of light weight, thin body, convenient installation and transportation, and is well received by the market.
It is understood that the price of the side-emitting LED panel lamp is relatively expensive compared to the direct-type price, because the technology of the side-emitting LED panel lamp is relatively complicated, which is determined by the product structure of the side-emitting, mainly reflective paper, light guide plate and light transmission. The board is the three optical originals. According to Dr. Tang Zhengning, Marketing Director of Guangzhou Yongke Optoelectronics, the product structure determines that the side-emitting LED panel lights are more complicated than the direct-down technology and process, which leads to the product quality and product uniformity are more difficult to control.
Product positioning is directly proportional to price.
According to the survey, there are large differences in the prices of LED panel light products in different lighting producing areas in China. The prices of products located in Guangzhou, Foshan, Shanghai and other places are relatively high, such as Guoxing Optoelectronics, Zhaoxin LED, Rishang Optoelectronics, and Yongke Optoelectronics. Etc.; The prices of products located in Zhongshan and other places are relatively low, such as Ocot, Guoya Lighting, and Green Lighting.
Among them, the LED panel lights with the side-emitting 18W, the terminal price of Guoxing Optoelectronics and Zhaoxin LED are 187.5 yuan and 150 yuan respectively, which is several times higher than the price of this product of Ocot and Guoya Lighting. . The price of the Opto Lighting Direct 36W LED Panel Light is 550 yuan, which is 7.33 times that of the same direct-type 36W. In addition, among the three brands of Ou Kete Lighting, Guoya Lighting and Lufu Lighting in Zhongshan, the price of 18W LED panel light terminals is below 50 yuan, to a large extent, or its enterprise positioning and product positioning. Different caused.
Second, where is the technology difficult?
The structure of the LED panel lamp mainly includes a frame, a diffusion plate, a light guide plate, a lamp bead, a driving power source, an aluminum substrate and the like. A platform has statistically analyzed the composition of some brands' frames, diffusers, light guides, chips, and power supplies, and compared them.
Frame: Frame strength affects durability.
The side frame of the LED panel light uses different materials and its heat dissipation performance is also different. According to statistics, the frame materials used by different brands of manufacturers mainly include aluminum alloy, steel, PC, A6063, aluminum plastic, steel and other materials. Among them, among the 16 products, 13 of them used mainly aluminum materials, accounting for 81.25%; the frame materials mainly used 2 steels and 1 plastic. Xu Zhenfeng, general manager of Guoxing Photoelectric Lighting Division, said that the frame is an important part of the panel light, and the high strength frame makes the panel light more durable.
Diffuser: Different materials have different light transmittance.
The function of the diffusing plate is to uniformly disperse the light of the light guide plate, and also function as a fuzzy dot. The materials used mainly include Alec, PC, PS, and the like. It is understood that the acrylic transmittance is 92%, PC is 88%, PS is about 80%, acrylic material transmittance is higher than PC, and the cost is lower, and its anti-aging performance is weak; and PC material is expensive, But the anti-aging performance is strong.
According to statistics, among the products investigated, there are three using acrylic materials, three using PCs, six using PS, and one using PP and PMM. As can be seen from the data, acrylic, PC, and PS become the mainstream materials for LED panel light diffusers.
Light guide plate: The plate has a great influence on the light effect.
The function of the light guide plate is to refract light rays parallel to the direction of the light-transmitting plate to be perpendicular to the direction of the light-transmitting plate, and the light that is refracted by the reflective paper to the back surface of the flat-plate lamp is reflected again. In this process, it is also necessary to reduce the light decay as much as possible. Generally speaking, the light efficiency of the light guide plate depends largely on the dot design, followed by the choice of the plate. Among the 16 products surveyed, 5 products used acrylic light guide plates, accounting for 31.25%.
According to Dr. Tang Zhengning, Marketing Director of Guangzhou Yongke Optoelectronics, the light transmittance of the light-transmissive plate has the least influence on the overall lighting effect. If the quality of the whole light is relatively reliable, in addition to these, the light board and the guide are needed in the assembly process. The sides of the light board are accurately aligned, otherwise the light-emitting effect will be greatly reduced. At the same time, it is necessary to pay close attention to the light-weight paper, the light guide plate, and the light-transmitting plate to be closely matched, otherwise the gap will be left to affect the light path.
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