The investment agency “is scheduled to vote”: How does Rokid play with serious AI?

In September, artificial intelligence firm Rokid completed a tens of millions of dollars in Series B financing at a valuation of US$450 million, led by Shangshang Capital, Walden International and IDG Capital.

As a start-up company, Rokid's investors include VC organizations established by star entrepreneurs and several VCs who have been deeply cultivating the Chinese market for many years: angel wheel investors include IDG Capital, one of Alibaba's 18 Arhats, and Wu Yongming, founded by Wu Yongming. , 91 wireless founder Hu Zemin founded MFund, Facebook's early employees Wang Huai founded the linear capital, etc.; A round of financing led the party to Walden International Investment Group, all angel round investment institutions all follow the vote.

Rokid was founded in July 2014. The two co-founders were MisaZhu who was responsible for M Studios of Alibaba and Eric Wong who was CFO of many listed companies. The company team only had 5 years ago. The "Coffee Entrepreneurship Team" of the members grew into a 90-team team with high-tech products across China and the United States.

Among the entrepreneurial teams in the AI ​​field, Zhu Mingming and Rokid he founded are very different: the team does not want to talk about itself as a technology company; it invites friends interested in Rokid to visit the company and does not even mind visitors to attend internal company meetings. The company opened the employee WeChat group to investors, and the investor could even see the team's discussion of each product's details. The A round of financing led the party to not get the company's BP at the project's meeting and had to start writing for help.

Love artificial intelligence

In the angel round of financing, almost all investors chose the Rokid team for reasons that were based on the understanding of Rokid founder Zhu Mingming.

"When I persuaded my fund to invest in Rokid, I didn't even understand what this 'egg' (an egg-shaped Rokid product) actually did," recalls MFund's founding partner, Hu Zemin.

When IDG Capital Director Lou Jun proposed to invest in Rokid by the fund's investment committee, Rokid was still at the product design stage.

“What really touched the Investment Committee is that we believe that investing in Rokid is consistent with IDG's philosophy that some projects may have a high rate of failure, but once successful, they can bring about a big positive change in people’s lives. We are willing to And gamble with the entrepreneurs." Jun told the 21st Century Business Herald reporter. Wu Yongming, founding partner of Lantern Capital, stated: “Misa can balance and choose between cutting-edge technological advancement, product engineering, and user needs."

In 2010, Zhu Mingming sold the mammoth technology he founded to Alibaba and led the team to join Ali. In a conversation at the beginning of his career, Ma Yun asked if the company had not been acquired or would go in any direction. Zhu Mingming's answer was "artificial intelligence." When Zhu Mingming proposed leaving office in 2014, Ma Yun asked the following ideas. Zhu Mingming gave the same answer—artificial intelligence.

In July of this year, Zhu Mingming and Wang Jude co-founded Rokid. In two years of entrepreneurship, Rokid expects the AI ​​market to be more educated on the one hand, and on the other, to constantly polish technology and products. At the same time, Rokid internally reached a consensus that the user satisfaction of the product must exceed 85% before it can be brought to market.

Serious AI

Rokid wants to engage in serious AI, hoping to convert the current AI's capabilities directly into products that users can experience. “From the first day onwards, we are the company that attaches importance to research and product design,” Zhu Mingming said.

At the beginning of the venture, the Rokid team judged that although artificial intelligence technology will make a big breakthrough, but general intelligence also needs a long time to explore, and it should be a consumer product of hardware and software in a specific scene, so as to polish various details of experience.

Therefore, the team selects each link, including design, software, hardware, algorithms, and cloud computing. To this end, Rokid set up his own research team, in addition to self-research projects, also selected and followed up with the latest research results.

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