With strong brand influence, the new technologies and new features Apple tries on the iPhone every year will quickly become the market trend. Even the body color of the local gold, rose gold, etc., have been emulated by domestic manufacturers. In fact, Apple's new technology is not all leading Android, but after the Apple iPhone, it is often more sought after by users. This year, on the iPhone 7 and iPhone 8, there have been a lot of rumors on the Internet, including some new technologies that Apple has never tried, and we can't rely on them to look down.
Home key story
Since the Apple iPhone 4 series has been popular in China, the iPhone's previous models have adopted a circular physical Home button. At the beginning of the iPhone 5s, Apple added the Touch ID fingerprinting function to the Home button, which has also set off a wave of fingerprint recognition mobile phones. This year, the iPhone's Home button design has sent new news, one for the iPhone 7 will add pressure sensing function on the Home button, and the other for the iPhone 8 will cancel the Home button.
The iPhone 7 series is said to be equipped with a pressure-sensitive Home button that is similar to the latest MacBook's touchpad. It can generate feedback through vibration and touch, without the need for real physical clicks. This also means that we can do it without pressing the Home button. A lot of operations. Pressure sensing technology is called 3D Touch on Apple products. Last year's iPhone 6s introduced this technology, but the integrated part is the screen. And with this past experience, Apple has added this feature to the Home button, there is a certain possibility.
However, it seems too early to implement the iPhone 8 on the iPhone 8. First of all, Apple needs to take into account the user's habits, sudden changes may lead to some discomfort. Although foreign media reported that in order not to change the user's habits, Apple will add a pressure sensor and a vibration Motor in the form of a virtual Home button to achieve the "press" feel. However, when there is no Home button on the front, it is said that Apple will adopt the edge-to-edge design, the front of the iPhone will be completely covered by the screen, the screen ratio is large, but the look is not very good.
No Home button like this (PS)
Of course, assuming that only the Home button is cancelled and the current border is preserved, the front of the iPhone 8 (when not in use) is no different from some Android phones that use virtual touch buttons. The Apple style is no longer so obvious. What is it used for?
Enhanced charging
The iPhone battery capacity has always been criticized by the majority of users, often playing the phone will even reach a few charge a day, but at present, Apple has not made any substantial changes in battery capacity. However, Apple will not always go down like this. For example, in terms of fast charging and wireless charging, Apple has to come up with some strength to make up for the shortage of battery capacity.
Apple has never used fast charge technology as a promotional point, but it is said that in the iPhone 7, Apple will increase its support for the new fast charge technology to maintain the competitiveness of the iPhone. Twitter users have already revealed that the iPhone 7 will use a modified version of the circuit to support at least 5 volts, 2 amps of charging current. In addition, there have been some reports earlier that the iPhone 8 will have wireless charging capabilities, which is undoubtedly an improvement made by Apple on the iPhone's battery life.
In the past few years, Android's fast charging and wireless charging technology have become more and more mature, including Samsung and other domestic manufacturers have long been the highlight of these two technologies. Even if Apple's exception is a lone, it is done with the strategy of "I don't have others, others don't have me", but in order to cater to the market, Apple's iPhone will use fast charging technology sooner or later, just like upgrading memory, and finally have to please users.
Welcome to the curved screen
The curved screen panel developed and first adopted by Samsung has ushered in an unprecedented development in the past two years, and has gradually been adopted by domestic manufacturers, and is very popular among users. As a brand-new design, the curved screen is considered to be a clear stream in most current straight-line mobile phones, and the future development trend is very worth looking forward to. Under such an excellent opportunity, Apple is also preparing to equip future iPhones (such as the iPhone 8) with OLED curved screens.
Through the industry analysts at home and abroad, Apple has already had plans to launch OLED screen phones. With the exposure of the patented Apple screen, it is further rumored. Apple has submitted design solutions for curved screens to the US Patent and Trademark Administration more than once. One of the patents is "can carry virtual buttons on curved screens", including transparent buttons, lenses, tactile feedback components, and audio feedback. Other interactive buttons such as components, the publication of this patent at least revealed that Apple has the idea of ​​launching a curved screen mobile phone.
However, we all know that the distance between the patent and the implementation of the final design is still a long way. Apple has applied for many new patents before, but it has achieved very little. Personally, the Apple iPhone has the hope of using a curved screen. However, replacing the physical buttons with curved screens needs to be done step by step. The realization of this design may not be easy to achieve.
Enhanced waterproof
The iPhone 6s already has some waterproof features, but the effect is not comparable to the Samsung flagship. However, from a lot of news, Apple is consciously enhancing the waterproof function of the iPhone 7, which will be better than the iPhone 6s experience. From this point of view, Apple's enhanced waterproof function is gradually progressing. From the iPhone 6s, each generation may be better waterproof than the previous generation.
Apple will strengthen the waterproof function of the iPhone, but the effect achieved in the future will be what we expect? According to Apple's latest patent, the future Apple phone can take pictures. Patent documents show that Apple products will have underwater color adjustment. Due to the scattering effect of water on light, the deep water will appear blue, which will make the actual color of the object deviate. Apple's new patent is a solution to eliminate this deviation, so that the underwater photos can be real and beautiful. .
Obviously, Apple has made a solution for underwater photography, first of all, its products will have waterproof function. But as you can see, this is still a patent, and there is a gap between it and reality. We can say that the waterproof function of the Apple iPhone will become stronger and stronger, but the iPhone will take photos slowly.
to sum up
According to market research organizations, Apple’s domestic shipments and market share have fallen sharply, and it has fallen behind to fifth place in the second quarter. As for the reasons for the decline, in addition to the impact of the rise of domestic brands, there are also Apple's own shortcomings. For example, domestic manufacturers have used curved screens, but the design of the iPhone 7 has stagnated. However, Apple still has the possibility of reversing. After all, the technical strength is still there. If the iPhone 8 can make some big improvements next year, there will be fewer routines, and more patents will become real black technology. There is still hope for winning back to the market.
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