As early as last December, in December, Ma Huateng gave himself a question: What kind of products can subvert WeChat in the future? He gave his own answer: "In fact, the biggest decisive factor lies in the evolution of Internet information terminals."
In 2016, it was called the first year of vr. The vultures of vr in various industries also reached an unparalleled level. Vr also became Wanying, Xiangxi, vr+ shopping, vr+ travel, vr+ games, vr+ live, vr social It is unavoidable. After all, social interaction as the biggest portal for traffic is hard to avoid.
So what exactly is vr social? In fact, the ultimate goal of vr social is to build a 3D social and build a virtual reality social. Today's social software is generally based on computers and mobile phones. We always face a screen. The two people who communicate with each other only communicate at the same time, not in the same space. But vr social can solve this problem very well, vr social to create is a 3D social, is a virtual reality social, can share real scenes and feelings in the same space instead of simply through text and voice.
Zuckerberg once said: "Imagine, you can sit in front of a pile of campfires and have fun with a few friends at any time; you can always invite three or five friends to sit in a private theater to watch movies; you can even Holding a group meeting or event anywhere you want around the world. All this will become a reality. That's why Facebook invested heavily in virtual reality earlier, and we want to provide these social experiences." From these remarks Out, Zuckerberg's series of experiences that bring vr to users are classified as a new social experience in the vr space between user groups, and another experience brought to the user by virtual space.
As a senior WeChat control, the sensory stimulation of the top is video chat. Through video, you can narrow the distance with friends and relatives. If vr socializes, the sensory stimulation brought to us will undergo subversive changes. Shenzhou Shi The first launch was successful, and the world was called by vr. Astronaut Chen Dong said that he used to perform tasks outside, "I don't see, I don't want to." But with the help of vr technology, astronauts can "see" their families. In contrast, the form of voice, text, video, etc. is not instantly weak.
After the popularity of WeChat, not only did Tencent play a trump card in the era of mobile Internet, but the industry derived from it was all-encompassing. The operation of WeChat alone made many bricks in the hands of the construction workers turn into bricks. The current word, the magic level of the phenomenon level can be seen, the Jiangshan is so beautiful, countless innovations to compete, can the vr immersive experience become subversive WeChat?
Vr social: subvert the phone to subvert WeChatIn analyzing industry trends, we often adhere to a basic principle, that is, we must have an orthodox view of history, and all history is contemporary. Although the times have changed, the logic behind it is still conceived. The past development law still has guiding significance for the present. Talking about subverting WeChat, this question is somewhat similar to "What operating system is subverting Microsoft?" I can tell you that as long as it is based on the PC, no operating system can subvert it, how many of them are eager to develop an operating system that is more powerful than it wants to defeat it. But now, no system succeeds. Over. However, now that Microsoft is defeated, what did he lose? It is a mobile phone! Rather than the operating system, when most people are out of the PC and have new replacements, PC-based Microsoft will be defeated.
When the WeChat was subverted and how it was subverted, it was not only a hot topic for the general public. Tencent CEO Ma Huateng also frequently commented on the subversion of WeChat. As early as last December, Ma Huateng gave himself a question: What kind of products will be able to subvert WeChat in the future? He gave his own answer: "In fact, the biggest decisive factor lies in the evolution of Internet information terminals."
The Internet information terminal is said to be the carrier of social tools.The primary issue with the Internet business model is the entry. The Internet era, the portal is the entrance; the mobile Internet era, the smart phone is the entrance; in the future vr era, vr will be the entrance. Because vr is a new terminal product that integrates all functions of hardware, platform, computing center, traffic portal, entertainment, industry application, etc. after the smart phone, and even some people predict that vr will replace the smart phone.
For a social software, the core is the precipitation of the user relationship network and the way and frequency of interaction between users. With the advancement of technology, user needs, and the upgrade of identities, the way users interact may change. When new interactive methods emerge, some active users take the lead in migrating. As new interactions break out, ordinary users and Conservative users have also begun to try new social methods, and finally precipitated the relationship chain on the new social platform. Since then, the new platform has debuted, the old platform has withdrawn from the stage, and Renren.com and Kaixin.com are precedents.
Therefore, even if the social products have a large number of users, they are still full of vigilance and awe in the future changes. Facebook's acquisition of the image sharing application Instagram is evidence.
Vr social: constructing an important layout of the vr ecosystem closed loopIn Zhigang's view, the biggest significance of vr cutting into the social field is that vr socialization is conducive to popularizing devices, and the migration of social positions and the popularization of vr devices have mutual help. Socially sticky, like WeChat, the main reason why we use WeChat is that WeChat is the most popular social tool to satisfy the social needs of human beings. When you find that people around you are using WeChat to socialize. If you are involuntarily, you will choose to download and register. The social principle of vr is the same. When some trendy users around the world experience vr socializing, a good experience is bound to attract more users to experience vr socialization. Unlike WeChat, it is downloading and registering, and vr socializing needs to purchase vr devices to participate in Vr comes in social.
Even if vr equipment has not been widely accepted, if vr is popular in the strong social entertainment field, vr is just around the corner from comprehensive market education and popularization. Under the long tail, the public will pay for vr, which will motivate more. More manufacturers put into production, can also produce better quality content, thus forming a closed loop, the vr ecosystem can form a virtuous circle.
That is to say, the emergence of vr socialization can change the way the previous hardware is pulled down from the top (the seller's market) into the bottom-up (buyer market).
Technical differences: ar may be more social than vrIn the vr social field, I have to mention another ar social. In Zhi Gang's view, ar may be more grounded than vr. The acceptance of a product is not only related to technology, but also to application scenarios, market acceptance, and acceptance. Especially in the era when technology is so rapidly developed, everyone’s perception is constantly being subverted and reconstructed. . The popularity of Pokemon Go seems to confirm this, it is easier to find the balance and connection between reality and virtual (ar) than to build a pure virtual world (vr).
In fact, for vr and ar, there is an interesting paradox: At present, vr technology is simpler than ar technology, and the threshold is lower (of course, it is not so easy to do well), but the application scenario shows that ar has more Intersection is easier to accept. In other words, the development process of human beings from reality to reality is a long process. If the process is from point A to point B, ar is closer to point A and vr is closer to point B in the distant future.
More than that, on the issue of commercial realization, ar social may be more likely to be realized than vr social. Let's take QQ as an example. As we all know, Tencent belongs to social networking companies in the cognition of everyone. Ma Huateng has talked about "connecting everything" more than once. But whether it is WeChat or QQ, Tencent’s profit is only a small part. QQ, WeChat and other social tools are more used as a guiding tool, which is beneficial to Tencent’s establishment of other business models, such as core profit such as games. Point, the social tool itself is profitable in the face of the game business.
That is to say, social tools are more dependent on other businesses to realize. It is obvious that social resources are not fully utilized, and ar is different. The channels for realization are more extensive and the resources are more fully utilized. For example, putting pokemon in some places will lead to a lot of real traffic, and there will be more advertisements and consumption opportunities. This is the second transformation of the virtual world to the real world, indicating that the locations in the virtual world are also There has been some commercial value.
If you can value and use this business value, the next step is likely to have ads, or booths, in this virtual location, because it can import a large number of people, so there will be commercial value, the real space will be based on the virtual world. The needs are being transformed.
This is why the line of driverless cars, navigation and in-vehicle systems can be very hot. O2O of virtual reality through technical means.
Subversion is premature, but the development trend of information terminals will eventually replace the original advantages.Future technologies such as vr, ar, and MR will certainly overturn existing social forms and experiences, and the boundaries between them will be blurred as graphics performance improves. Taking the social development of the domestic Internet as an example, in the era of Web1.0 in the PC personal computer era, QQ has subverted the existence of online chat rooms and forums. In the era of Web 2.0, where smartphones became popular, many people could not think of WeChat subverting QQ. Become a mainstream web chat tool. The development of technologies such as vr/MR will make the future social network services have the characteristics of immersion, realism, zero distance, and empathy communication. The subversion is to enable people to cross the constraints of mobile phones and computer screens, truly Face-to-face interaction.
Of course, not only is the visual experience, in the future you can invite your friends to engage in more interesting and diverse interactions in the virtual space created by vr, which also includes experiences such as touch and smell. And this may be the next layout of Facebook after implementing virtual vision.
Perhaps in the far future, people can use the vr to ramie in the virtual space, or to plant flowers on the date, or even go to the seabed for 100,000 meters. Vr Social is trying to completely eliminate the distance between people, break the shackles of time and space, and create a world beyond reality through innovative interactions and communication methods. Under the promotion of specific situations and common topics, let People all over the world are closely linked.
Of course, the development of science and technology to a certain extent will also have adverse effects, such as 3D cinema, taking the Southeast Asian market as an example, 3D accounted for only 5%, and everyone has begun to return. Vr is a form, but it will not be the only mainstream in application, but it is undeniable that it is still very powerful under the long tail. For example, voice, text, video, three forms, and later a vr, but voice, text will be, just like now there are two kinds of voice and video, sometimes the voice will do, no video, depending on the specific use of the scene .
Vr social: the difference is not the window paper, but the "three big mountains"According to the IBB ConsulTIng report, there is currently little public interest in vr social and UGC content, which means that the vr device market is not yet mature. For example, Second Life and OpenSim, their experience is not good - high latency, lack of usability, and does not support mobile devices. However, this situation may change when a large number of companies like Facebook join the competition.
At present, most of the vr social platform's achievements mainly include virtual scene construction and humanoid avatar design, but because there is no perfect action, expression tracking, experience lacks vitality and interactive modules and objects. But true socialization should have more rich interactions and even cross-screen interactions. In the future, with the development and progress of facial recognition devices, somatosensory and tracking devices, human speech and body dynamics can be seen in virtual reality. Capture, be vividly expressed. In a virtual scene, a virtual character should be given social features, he can blink, shy, angry, and match and interact with your real emotions. You can invite your friends to enter the same virtual scene, experience concerts, games, education, and share what you see into some social media in real time. This is the real needs of users.
Investing in social is VC is betting on a future, vr industry chain is still optimized and perfect, the hardware runs in front of the content, the visual experience runs in front of the gameplay, the hardware device threshold is high, the innovation content is lacking, the experience is relatively simple, vr The amount of users has not yet formed a scale, and it cannot generate profit in a short period of time. However, vr now has certain conditions for the outbreak. First of all, the continuous entry of capital has precipitated sufficient capital for this industry. Secondly, the large factories with rich capital, manpower and resources are all focusing on vr, the promotion of industry and the promotion of capital. Under the vr concept, the technology is also maturing.
The driving force of technological innovation has always been the temptation of huge dividends. The arrival of virtual reality socialization is inevitable. As the biggest import of traffic, even if the technical difficulty is higher, practitioners will never give up this huge amount of gold mine. As for the vr equipment, It will be popularized and when the new business ecosystem will be established, we will wait and see.
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