Last year, the home appliance industry faced significant challenges. Raw material prices surged, putting immense pressure on production costs, and large-scale operations struggled to maintain product quality. As a result, industrial restructuring and upgrading became crucial for long-term growth. In the refrigerator and washing machine sectors, while there was no major breakthrough in smart technology, health-focused innovations emerged as the main driver for high-end upgrades. The question remains: will this health trend continue to be a key focus in 2018?
**No Breakthrough in Smart Technology**
With the rapid development of internet and AI technologies, smart appliances have become a major trend. Smart TVs, refrigerators, and washing machines are now popular in the market, with companies seeking new growth opportunities. However, despite the popularity of smart TVs, smart washing machines and refrigerators still lag behind in terms of adoption and user satisfaction.
According to Avi Cloud (AVC), the smart washing machine penetration rate in 2017 reached 41.9%, up from 27.1% in 2016. WiFi-enabled smart control features dominated the market, accounting for 60.5% of smart washing machine sales. It's expected that by 2018, the penetration rate could exceed 50%. Yet, the growth has started to slow down, indicating that the market is entering a consolidation phase.
Initially, smart washing machines offered convenience through remote control and real-time updates. But over time, these features became standard, leading to consumer fatigue. So far, no major innovation has reinvigorated demand. Similarly, smart refrigerators still struggle with issues like touchscreen usability, online shopping integration, and entertainment functions—features that often feel more like gimmicks than practical additions.
At this stage, the smartization of refrigerators and washing machines hasn't truly addressed user pain points or delivered groundbreaking technological advancements. While the concept of smart appliances is widespread, it hasn’t yet become a strong driver for high-end market growth. Factors such as limited interactive features, uneven ecosystem resources, and immature internet technology have hindered progress. For now, the smartization of ice-washing products seems stuck at a plateau, making it unrealistic to expect the same rapid growth as before.
**"Healthy" Ice Washing Takes the Lead**
With no major breakthrough in smart technology, how are manufacturers driving high-end upgrades? The answer lies in "health." Consumers are increasingly demanding healthier, more hygienic appliances, especially in the wake of rising awareness around cleanliness and wellness.
The washing machine market has entered a new phase of consumption upgrade, shifting from basic functionality to a more refined experience. This includes a move from traditional pulsators to advanced drum models, with a growing emphasis on healthy laundry solutions. Similarly, the refrigerator market has evolved since the "Appliances to the Countryside" policy, with consumers prioritizing freshness, preservation, and overall health.
The second-child policy has also played a role, increasing demand for maternal and child-specific appliances. With more households requiring larger, more hygienic appliances, the need for sterilization, clean storage, and separate washing has grown significantly.
In response, many companies have launched health-focused products. From TCL’s pollution-free washing machines to Konka’s silver ion mites-killing models, and Rongsheng’s fresh-keeping refrigerators, the industry is clearly shifting toward health as the new standard.
**TCL Leads the Healthy Revolution**
TCL has positioned itself as a leader in the health appliance market. According to Zuo Yanzhen, general manager of Zhongyikang Times Brand Center, companies aiming to stand out must develop diversified health products based on real user needs.
TCL has consistently focused on user health, offering innovative solutions such as pollution-free washing machines and integrated inverter air-cooled refrigerators. These products not only enhance user experience but also build a strong reputation for health-focused appliances.
In washing machines, TCL has invested three years into improving internal structures, reducing bacterial contamination, and introducing models like the pollution-free drum and sewage-free barrel washing machines. Their patented technology has received national and international recognition, ensuring a safer and healthier laundry experience.
For refrigerators, TCL has developed inverter air-cooling and AAT negative oxygen ion technologies, which help preserve food freshness and reduce bacteria. These innovations not only keep food fresher longer but also support a healthier lifestyle.
TCL continues to lead the industry in health-driven upgrades, and according to AVC data, the 2018 market is expected to see modest growth. As the industry moves forward, companies like TCL are setting the pace with their commitment to health and innovation. While smart technology may not be the future, health-focused appliances are proving to be a powerful force in the home appliance market.
UL Teflon Cable,FEP electronic cables,High Temperature Cable,Copper PVC Cable
Jiangyin City Weicheng Special Cable Co.,Ltd , https://www.weichengcable.com