On the evening of December 1, the 5th China Internet Audiovisual Conference, organized by the China Network Audiovisual Program Service Association and the Chengdu Municipal People's Government, was supported by the State Administration of Press, Publication, Radio, Film and Television, the State Internet Information Office, and the Sichuan Provincial People’s Government. The conference, held under the theme “New Mission, New Vision, and New Energy,†brought together over 300 industry leaders for three days of discussions, presentations, and exhibitions.
Tian Jin, Deputy Director of the State Administration of Press, Publication, Radio, Film and Television, delivered a keynote speech at the opening ceremony, emphasizing that the internet audiovisual sector is at a new stage of development, playing a key role in disseminating national voices, cultural content, and driving innovation-driven growth. Throughout the event, innovation was a central topic, with 36 events focusing on media integration, technological advancements, and creative content. Over 5,000 attendees were captivated by the latest trends, insights, and innovations in the field.
One of the major trends identified was that **innovation** is becoming the core driver of the industry. Experts from leading companies such as Zhejiang Radio and TV Group, Tencent, and Sohu Video shared their perspectives on how embracing technology and creative thinking can shape the future of media. They highlighted the importance of building large-scale media platforms, enhancing digital content, and fostering a culture of continuous improvement.
Another significant trend was the **role of technology in accelerating media transformation**. Discussions focused on AI, drones, and other emerging technologies that are reshaping content creation and distribution. Industry leaders emphasized that the integration of these tools not only improves efficiency but also expands the possibilities for storytelling and audience engagement.
The **era of “superbest boutique†content** was also noted, with data showing a shift toward high-quality, carefully crafted programs. Online dramas, movies, and shows are now more refined, with greater attention to detail and narrative depth. This trend reflects a growing demand for content that resonates emotionally and intellectually with audiences.
Short videos and knowledge payment platforms continued to gain momentum, driven by changing consumer behavior. As people increasingly seek meaningful experiences, short-form content and paid educational resources have become essential parts of the digital ecosystem. These platforms are evolving into powerful tools for both entertainment and learning.
The **value of Internet TV** was another highlight, with smart TVs playing a central role in the living room economy. With the market expected to reach 340 billion yuan by 2018, the focus has shifted from hardware to content and user experience. Companies are now competing to offer seamless, interactive, and personalized services across multiple screens.
Finally, **industry integration** was seen as a crucial path forward. The convergence of video with sectors like VR, AI, e-commerce, and education is transforming how people consume and interact with media. As video becomes an integral part of daily life, its influence will continue to grow, shaping the future of digital interaction and business models.
In conclusion, the conference underscored the dynamic nature of the internet audiovisual industry, highlighting innovation, technology, and collaboration as key factors for sustained growth and success.
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