On the evening of December 1, the 5th China Internet Audiovisual Conference, organized by the China Network Audiovisual Program Service Association and the Chengdu Municipal People’s Government, took place under the guidance of key authorities such as the State Administration of Press, Publication, Radio, Film and Television and the State Internet Information Office. The event, held in Chengdu, focused on the theme “New Mission, New Vision, and New Energy.†Tian Jin, deputy director of the State Administration of Press, Publication, Radio, Film and Television, attended the opening ceremony and delivered a keynote speech highlighting the importance of innovation in the evolving digital media landscape.
Over the course of three days, the conference featured 36 events centered around media integration, technological advancement, and content innovation. More than 300 industry leaders participated, sharing insights and engaging in discussions that showcased the latest trends and ideas shaping the future of online audiovisual content. With over 5,000 attendees, the event reflected the growing interest and investment in this dynamic sector.
The conference highlighted six major trends that are expected to shape the future of the internet audiovisual industry:
**Trend 1: Innovation as the Core Driver**
Innovation was at the heart of the discussions, with experts emphasizing its role in driving growth and transformation. Tian Jin stressed that the internet audiovisual industry has become a key platform for cultural consumption and an engine for innovation-driven development. Industry leaders like Lv Jianchu from Zhejiang Radio and TV Group and Sun Zhonghuai from Tencent highlighted the need for embracing technology and fostering creative thinking to build a more integrated and forward-thinking media ecosystem.
**Trend 2: Technology as a Catalyst for Media Evolution**
Technological advancements, including AI, drones, and big data, were central to many sessions. Experts discussed how these innovations are reshaping content creation, distribution, and audience engagement. Luo Jianhui from the State Administration emphasized the need for deeper integration and breakthroughs in technology, content, and institutional models.
**Trend 3: Content Creation Enters the "Super-Boutique" Era**
According to the 2017 China Internet Audiovisual Development Research Report, the number of self-produced online content has surged, with high-quality productions gaining significant traction. Shows like *If Snails Have Love* and *Special Forces King 2* exemplify this shift toward more refined and meaningful storytelling.
**Trend 4: Short Video and Knowledge Payment Continue to Rise**
As consumer behavior shifts toward spiritual and intellectual consumption, short video and knowledge payment platforms are gaining momentum. These platforms are not only about content delivery but also about emotional connection and personalized experiences, making them a key battleground in the digital space.
**Trend 5: Smart TV and Living Room Economy Gain Momentum**
With smart TVs becoming a central part of home entertainment, the living room economy is expanding rapidly. Industry players are competing to offer better content and services, reflecting the growing value of the smart TV market.
**Trend 6: Cross-Industry Integration Shapes the Future**
The convergence of video with other sectors—such as education, e-commerce, and cloud services—is redefining how content is used and experienced. This trend highlights the increasing role of video in everyday life, signaling a new era of digital integration and innovation.
As the industry moves forward, the focus remains on creativity, technological progress, and sustainable growth. The 5th China Internet Audiovisual Conference provided a valuable platform for dialogue and vision, setting the stage for continued development and success in the years ahead.
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