In 2017, the LED packaging industry experienced a mix of challenges and opportunities. While some companies struggled due to poor management and market conditions—such as Qiqi Optoelectronics, a major player in Taiwan—others managed to thrive as the overall LED market began to recover. Many LED packaging manufacturers reported steady growth, driven by increased demand and strategic expansion.
According to Gaogong LED's observations, smaller LED packaging firms were actively adjusting their strategies, either by expanding production lines or optimizing operations. Meanwhile, several listed LED packaging companies significantly expanded their operations, investing in new production bases across the mainland in an effort to scale up their manufacturing capabilities.
As a leading domestic packaging manufacturer, Hongli Zhihui (300219) continued its aggressive growth strategy despite the competitive landscape. After a year of hard work, the company achieved impressive results in 2017, showcasing strong performance and innovation.
**Hongli Zhihui’s Performance**
On January 23, 2018, Hongli Zhihui released its 2017 annual performance forecast. The report indicated that the company expected net profit attributable to shareholders to range between 345 million and 380 million yuan, representing a year-over-year increase of 149.70% to 175.03%. This remarkable growth was attributed to rising demand in the LED lighting market, the withdrawal of international competitors from the domestic market, and the ongoing industrial restructuring in the LED sector.
**Achievements and Recognition**
Hongli Zhihui received several prestigious awards in 2017, including the Gaogong LED Annual Supply Chain Customer Trust Brand Golden Ball Award and the Annual Innovation Product Golden Globe Award for its filament packaging technology. The company's brand has also been recognized as a Guangdong Famous Brand Product for multiple years, reflecting its strong market presence and product quality.
**High-Tech Certifications**
Throughout 2017, several of Hongli Zhihui’s subsidiaries, such as Dongguan Liangyou Hardware, Dongguan Jincai Hardware, and Guangzhou Foda Signal Equipment, obtained high-tech enterprise certifications. In November 2017, the company also successfully obtained IATF16949:2016, ISO9001:2015, and ISO14001:2015 certifications, marking significant progress in quality and environmental management systems.
**Innovative Products**
Hongli Zhihui launched a new generation of high-efficiency COB LMH series products in September 2017, offering a luminous efficiency of 162 lm/W. The company also achieved mass production of LED filament light sources, overcoming traditional issues like heat dissipation and high costs. These products offer superior performance, long lifespan, low heat generation, and excellent color rendering.
Additionally, Hongli Zhihui introduced the "screen seal" anti-vulcanization series, using advanced PPL technology to solve common problems caused by oxidation and bromination. This marked the first successful mass production of such technology in China.
**Patents and Intellectual Property**
Hongli Zhihui has made significant strides in building its intellectual property portfolio. The company has secured multiple invention patents, which give it a competitive edge in the global market. This is particularly important given the relatively limited IP accumulation in the domestic LED packaging sector.
**Investment and Strategic Expansion**
In 2017, Hongli Zhihui pursued aggressive investment strategies. It signed a 500-million-yuan project with Dongguan Dalingshan Pianshan Industrial Park to produce LED brackets, mobile phone accessories, and precision components. The company also acquired a 51% stake in Danyang Yishan Auto Lamp Manufacturing for 230 million yuan. Additionally, it invested in LED lens production and formed strategic partnerships with domestic chip manufacturers to strengthen its position in automotive and general lighting markets.
These moves reflect Hongli Zhihui’s commitment to expanding its production scale, enhancing its market competitiveness, and securing a stronger foothold in the rapidly evolving LED industry.
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