Intelligent lighting is both a market development trend and a big market that is coming. Jia Wentai Chairman Zhang Wenbin recently pointed out: "Intelligent lighting is an irreversible development trend of the LED lighting industry. By 2018, the intelligent lighting market will reach 10 billion US dollars. By 2025, this market will grow significantly to 100 billion US dollars. â€
From the current supply and demand market situation, major brands of LED light sources and lamps, including GE, CREE, Op, NVC, Hailai, Lidaxin, Hongyan Electric, Shenghui Optoelectronics and Sunlight Lighting, are actively developing. And marketing intelligent LED lighting products, but the existing sales of intelligent lighting sources and lamps including Philips Hue smart bulbs are not ideal. The current smart LED lighting market has two major problems: “Calling is not good†and “Starting production†Traveling."
“Calling is not good.†Simply speaking, people who do it feel good, but consumers don’t buy it because the experience is not good. Today's users when using smart LED lighting, usually need to open the phone, then find the APP, and then control the lighting. This is very unreasonable in many application scenarios. An excellent intelligent lighting experience should provide convenience and comfort for the user's work and life.
“Investment and output differenceâ€, as its name implies, is a large investment and low output. The investment includes networking, centralized control, cloud platform, big data and so on. When investing in innovative smart lighting products, suppliers are actually investing a lot because they not only need to accurately identify market demand and invest a lot of research and development costs, resources and time, but also have slow results and are easily copied, especially in China. Such a country with weak intellectual property protection.
How to solve this problem? Wang Xiaowen, general manager of Yisi Tengda, believes: "Only innovative and differentiated solutions can help LED smart lighting companies break the deadlock in the market. To attract consumers, we must start with user needs and improve user experience. The specific performance is four points: Market segmentation, accurate positioning; in-depth study of consumer habits; intelligent lighting companies and upstream manufacturers work together to improve input and output; launch a series of programs, iterative upgrade. This development ideas also effectively protect their intellectual property rights, prevent being Competitor plagiarism."
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