If you are after 80, then you must remember that red and white machines, Super Mario, Contra these classic games to now people can not forget. However, since 2000, a piece of paper banned game consoles for 14 years, resulting in a market gap, but some users are using parallel imports for entertainment, and family entertainment has not completely disappeared. However, the closure of the policy has had a profound effect on the video game market and has caused a gap between the Chinese game console market and users. After 2014, with the release of the policy, many people saw the prospect of video games.
With the lifting of the ban on the approval of a piece of paper, the video game seems to have suddenly appeared before our eyes. Before this, what kind of video game looks like? Through the visit, we learned about the development of video games.
The three mainframes that once gained popularity are now weak, leaving only duo.
Speaking of video games, we must start with the three mainframes. Sony, Nintendo, and Microsoft, the three mainframes are semi-closed. Each host is playing its own game. It has a typical ecosystem, including its own. Hardware, its own game products, its own R&D team, its own sales channels, and more.
The Xbox and PS have gradually turned to Microsoft's form. The WII has also been hot for some time. It broke the interactive way of the video game, so afterwards these several companies started to do the camera.
Each host has a large industrial layout and deep investment. It is completely integrated with hardware, software, services, and online integrated home entertainment.
Currently, only Sony and Microsoft remain in the host market. Both have invested very large amounts of money, but they are still at a loss. The reasons for this phenomenon are the following:
More closed: Most of them are OS-like closed-architecture OS systems;
Chasing the masterpiece: High profile leads the PC-level masterpiece and game engine to follow, long development cycle, and training world-class hardcore players;
Fuyuan: peripheral games, toys, publications, etc. are extremely hot;
High investment: 3-5 years of high R & D costs, new technology IP, game continued to reduce the annual profit of foundry OEMs, manufacturers rely on money and security.
The three mainframes first developed chips at the beginning. This stage is a high-cost investment. The host must think of the market after three years at the start, avoid the things done this year, and be eliminated three years later. Therefore, the host computer now playing is already a four-and-five-year plan, but today it can also accept most of the products on the market. This is the forward-looking aspect of R&D.
In the next two to three years, the host wants to go public and gradually moves toward a profitable stage. The hardware has its own iterative process. The more shipments, the cheaper it is.
It is also a good direction for host manufacturers to seek breakthroughs in online value-added services.
The three mainframes have also encountered their own problems in development. Currently, the only popular hosts on the market are Sony and Microsoft. However, these manufacturers also face some problems, such as:
Applause: The high cost of configuration, the business model of hardware that does not make money to make money with software will inevitably lead to a high investment and low return, especially in China;
Misuse and piracy: Game development has a long research and development cycle, leading users not willing to wait, but the host as a Blu-ray disc player; plus the piracy industry to breed users to buy less games, such as piracy, cracking;
Impact of new technologies: With the addition of new technologies such as kinect, voice recognition, and cloud computing, the traditional three major game companies face new challenges.
Mobile Internet: The popularity of smart mobile terminals has made light games and casual games gradually split hardcore and home users with a lot of fragmentation time (hand travel);
The spending habits have changed: Traditional players have gradually adapted to purchase $0.99 or free games, and the form of the host buying game discs will become "luxury".
At present, 45% of foreign hosts are not used to play games. Instead, they are watching videos and the host has become a player. However, these manufacturers are also seeking online breakthroughs and value-added services, such as music, online video, and facebook. Collaborate to socialize, cooperate online with NBA, and so on.
The third stage of the video game has the opportunity to have a uniform starting line
The current video game has entered the third stage, that is, Android and Linux, Android is now called OTT, LINUX is similar to today's Ali.
As Android's openness, win-win, and low cost have brought more people into the industry, more and more good games will be ported to Android.
The mobile game industry is content-driven and channel-oriented. Video games are relatively complex, and there is a distinction between hardware and software. On the hardware, there are too many terminals in the video game, and the chips are too complex. This causes inconvenience in control, the quality of the game is not high, the size of the bag is limited, and the adaptation is very inconvenient. However, under such a uniform starting line, we have more. Opportunity.
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With the lifting of the ban on the approval of a piece of paper, the video game seems to have suddenly appeared before our eyes. Before this, what kind of video game looks like? Through the visit, we learned about the development of video games.
The three mainframes that once gained popularity are now weak, leaving only duo.
Speaking of video games, we must start with the three mainframes. Sony, Nintendo, and Microsoft, the three mainframes are semi-closed. Each host is playing its own game. It has a typical ecosystem, including its own. Hardware, its own game products, its own R&D team, its own sales channels, and more.
The Xbox and PS have gradually turned to Microsoft's form. The WII has also been hot for some time. It broke the interactive way of the video game, so afterwards these several companies started to do the camera.
Each host has a large industrial layout and deep investment. It is completely integrated with hardware, software, services, and online integrated home entertainment.
Currently, only Sony and Microsoft remain in the host market. Both have invested very large amounts of money, but they are still at a loss. The reasons for this phenomenon are the following:
More closed: Most of them are OS-like closed-architecture OS systems;
Chasing the masterpiece: High profile leads the PC-level masterpiece and game engine to follow, long development cycle, and training world-class hardcore players;
Fuyuan: peripheral games, toys, publications, etc. are extremely hot;
High investment: 3-5 years of high R & D costs, new technology IP, game continued to reduce the annual profit of foundry OEMs, manufacturers rely on money and security.
The three mainframes first developed chips at the beginning. This stage is a high-cost investment. The host must think of the market after three years at the start, avoid the things done this year, and be eliminated three years later. Therefore, the host computer now playing is already a four-and-five-year plan, but today it can also accept most of the products on the market. This is the forward-looking aspect of R&D.
In the next two to three years, the host wants to go public and gradually moves toward a profitable stage. The hardware has its own iterative process. The more shipments, the cheaper it is.
It is also a good direction for host manufacturers to seek breakthroughs in online value-added services.
The three mainframes have also encountered their own problems in development. Currently, the only popular hosts on the market are Sony and Microsoft. However, these manufacturers also face some problems, such as:
Applause: The high cost of configuration, the business model of hardware that does not make money to make money with software will inevitably lead to a high investment and low return, especially in China;
Misuse and piracy: Game development has a long research and development cycle, leading users not willing to wait, but the host as a Blu-ray disc player; plus the piracy industry to breed users to buy less games, such as piracy, cracking;
Impact of new technologies: With the addition of new technologies such as kinect, voice recognition, and cloud computing, the traditional three major game companies face new challenges.
Mobile Internet: The popularity of smart mobile terminals has made light games and casual games gradually split hardcore and home users with a lot of fragmentation time (hand travel);
The spending habits have changed: Traditional players have gradually adapted to purchase $0.99 or free games, and the form of the host buying game discs will become "luxury".
At present, 45% of foreign hosts are not used to play games. Instead, they are watching videos and the host has become a player. However, these manufacturers are also seeking online breakthroughs and value-added services, such as music, online video, and facebook. Collaborate to socialize, cooperate online with NBA, and so on.
The third stage of the video game has the opportunity to have a uniform starting line
The current video game has entered the third stage, that is, Android and Linux, Android is now called OTT, LINUX is similar to today's Ali.
As Android's openness, win-win, and low cost have brought more people into the industry, more and more good games will be ported to Android.
The mobile game industry is content-driven and channel-oriented. Video games are relatively complex, and there is a distinction between hardware and software. On the hardware, there are too many terminals in the video game, and the chips are too complex. This causes inconvenience in control, the quality of the game is not high, the size of the bag is limited, and the adaptation is very inconvenient. However, under such a uniform starting line, we have more. Opportunity.
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