In recent years, cross-border competition and cooperation between home appliance companies and Internet companies have been occurring, but most of them are still in the initial stage of hardware attack and software integration. This year, Skyworth will lead the industry from cross-border applications to complete integration, and the depth of the Internet. Fusion will become an important switching node in the history of color TV development.
On May 28th, Skyworth Group signed a strategic cooperation agreement with Shangri-La Hotel, Beijing, China's largest Internet service provider, Tencent, and its licensee, China Internet TV, and held a press conference. At the meeting, the three parties announced that they will jointly create the GeekLife ecosystem and will deepen the Internet+ strategy in China's television industry.
This time, Skyworth, Tencent, and China’s Internet TV depth are joint efforts, which can be described as a combination of hardware and software with complementary advantages. According to industry experts, this deep cooperation may have a disruptive impact on the entire TV industry. Because TV and the Internet are no longer two separate individuals, a truly mature Chinese Internet TV ecosystem has already been born.
What is the meaning of the soldiers on board?
The Chinese government had just promulgated the "Made in China 2025 Plan". With the release of China Made 2025 and the "Internet +" action plan being studied and developed, relying on information technology to promote China's manufacturing is the core. The era of home appliance features is entering history, and smart home appliances industry is expected to become the golden sunrise industry in the next decade. In this industry, creating a new user experience and business ecosystem will be the only way for the color TV industry to transform. Skyworth, Tencent, and China Internet TV will be combined to create a “geek Internet+†strategy and build a GEEKLife ecosystem. Become a leader in leading the industry model change.
Liu Weizhi, vice president of Skyworth Group and president of the color TV business division, said that in 2015, the color TV market will enter the “new normal†and respond to changes in the market environment. Skyworth will change and innovate. Apart from sticking to “complete productismâ€, it will also tap into user value and Content service. The in-depth cooperation with Tencent and China's Internet TV also exerted its advantages and strengths in many fields. Together, it created consumer satisfaction and provided more valuable audiovisual products. At the same time, Liu Zhizhi predicted: "The content and services of smart TVs will be a terabyte market, and will be bigger than the TV market in the future. Internet + will make television a sunrise industry again."
It is understood that the cooperation with Tencent and China Internet TV will be reflected in the details of the new GLEDSlimE6200 debut at the conference. For example, Skyworth will strive to create three platforms: GeekMax, GeekBox and GeekPod. In GeekMax, 4K, Hollywood, Children's and Humanities Pepsi will be set up. Tencent's video resources will be introduced and managed through the China Internet TV integrated broadcast control platform operated by TV in the future. Tencent will launch a special Tencent game for TVs, QQ photo albums and QQ music. And other application software that combines Tencent's powerful social features with TV. It can be imagined that when users use Geek TVs jointly created by Skyworth, Tencent, and China Internet TV, they can not only enjoy the ultra-high-definition Hollywood video resources covered by 100%, but also can easily enjoy all the premium content services of Tencent. This is the color TV of other companies. Products do not have product highlights.
According to industry experts, Tencent, as one of the Internet giants in China, has the most extensive Internet portal resources; Skyworth is one of the largest color TV giants in China and has the largest number of TV-enabled users and the strongest color TV manufacturing and R&D capabilities. With strong alliances, Skyworth, while leveraging its hardware advantages, introduced Tencent video premium content through a content service platform managed and operated by the China Internet TV integrated broadcast control platform, leveraging Tencent’s top R&D capabilities in games, music and other content. Skyworth’s dominance in the Internet TV industry in China is basically established, and the concentrated efforts of Internet TV in the second half of the year will continue to lay the foundation for Skyworth’s leading position in the industry. This will surely bring a whole new look to the entire home appliance industry.
Before this, Skyworth Digital announced the company's color TV sales data in February 2015. In February, Skyworth TV won a sales volume of 514,000 units in the Chinese market, up 78% from February last year. Among them, 4K TV sales were 47,000 units, an increase of 54% year-on-year, and smart TV sales were 21.52 million units, a year-on-year increase of 209%. In terms of total sales, Skyworth TV's sales in February increased by 83% year-on-year, of which the Chinese market increased by 80% and overseas markets increased by 98%.
Skyworth Digital CEO Yang Dongwen also stated that "Chuangwei rooted in the color TV industry for more than 20 years. Our industry chain advantage and many years of accumulated after-sales service system are not comparable to many Internet companies." For Internet companies to enter the home appliance industry, he believes that Skyworth has the ability to meet the challenge At the same time, it is also necessary to learn internet thinking of internet companies in terms of operating models, customer systems, and so on.
I believe that this cooperation with Tencent and China's Internet TV is a milestone feat of Skyworth's active change and embrace of the Internet.
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